#361: How To Prepare Yourself for a Job In Marketing
SUMMARY KEYWORDS
shit, talk, people, aaa, fucking, find, recruiting firms, nonprofit, company, tire, hiring, call, wiper fluid, year, podcast, dad, bots, loni love, steve, dab
SPEAKERS
Law (67%), Eric (28%), Speaker 2 (3%)
Law Smith
0:04
Ladies and gentlemen, welcome to sweat equity. And we're in the sweat lodge studio which has now become a fart box of heat. Right off the bat the up I got stuff. I got some stuff locked and loaded baby. Good thing this is done smellivision right. All right, that wow, this is the sloppiest intro but we're keeping it all we don't take it out. We're the number one comedy business podcast in the world pragmatic, entrepreneurial, entrepreneurial advice with a dog to the best episode ever. I'm having a stroke.
0:42
Say that all the time, though.
Law Smith
0:44
Yeah, but what's a funny thing to say? You know,
0:46
there's a boy Craig stroke.
Law Smith
0:48
Hey, why don't you put your wallet in my mouth just in case I don't choke on my tongue. Okay, God, you said wallet. Yeah. That's what I'm talking about your ham wallet? Yeah, I know. You're mostly. All right. Listen to us on iTunes, Apple podcasts, Spotify, YouTube, Facebook. Your mom Sony Walkman. This episode's sponsored by Squarespace. Yeah, the content management system that's better than WordPress, Wix and Weebly. That's not their copy, but I'll say it Yeah, you got that we believe you need to make a site on your own with or too little pause and you don't know how to code don't worry about it. Squarespace got us a hookup holler if you hear me, I want me now. It's just one template not a bunch of templates to choose from just one template that's all adjustable. All customizable. Scalability.
Eric Readinger
1:34
I thought it should have been like that a long time ago. I mean, we did I
Law Smith
1:37
do remember you saying that in the office? Like this is dumb. Right? Why do I have to switch templates? So now they're even getting better at you know, every year they improve whereas WordPress just kind of stagnant Lee Okay, finally listen to us. Right. And that's why they're sponsoring this podcast. The link to discount is in the episode description. Let's get it started. Whoa. Sorry for the highness.
Law Smith
2:20
We had a guest that had to cancel kind of last second on us yesterday. I couldn't really wrangle a guest. We might get we might do guest roulette on my phone.
2:32
Yeah, maybe we haven't talked in a minute. We'll just talk.
Law Smith
2:35
We haven't talked in a minute, but I want money. I just want to randomly call Loni Love and just say what's up? Who's that again? Comedian. She's on the chew or the Talk or one of those shows? Like the the black chick, the view for Black Chicks or so.
2:54
That's not what they they call it the two.
Law Smith
2:56
There's one called the two for sure. Because I was like that shoe.
Eric Readinger
3:00
Wow. Okay, that's I mean, I'm just I'm taken aback that she kinda like it. The pending I don't know. It depends on what it is. Although Google that did that shoe. Oh, we got your screen that we can put on here. Yeah, here he is googling
Law Smith
3:18
or don't show me everything. Yeah. Okay. If you are looking at the video I do have a extension on my on my Chrome that's Keywords Everywhere. If you want to look up keywords just have that always in there. Neil Patel I think that's his thing.
2
Speaker 2
3:35
That's a good advice. I mean, what were you looking up the to the shoe was on nothing, huh? You didn't find anything? Where's picture shoe
Law Smith
3:43
is a Americans cooking theme talk show that aired for seven seasons from 20. But that's not her show. I think it's the talk. Hold on. Stay with me.
Eric Readinger
3:53
That sounds like a terrible name for a show. The talk?
Law Smith
3:57
Well, let me tell you this much. I have nothing but love for Loni Love. She's always been nice to me. I haven't seen him in probably eight years. Why did she come up? Just I was trying to think of random people to call that I haven't talked to how Okay,
2
Speaker 2
4:09
so there's no context. No. Well, I've
Law Smith
4:12
been meaning to hit a wrap to come on the show. But I'm like, you know, we might have to call triple A we might have to call some people want to do it right now. I'm just saying. That's what we call a tease. Ladies and gentlemen.
4:24
Was the Who's that voicemail?
Law Smith
4:26
That's the real reward at the end of the show. Who are we gonna call maybe Bert kreischer. I don't get
Eric Readinger
4:33
to see who Chuck's us the voice like just does the you know, reject call
Law Smith
4:37
FaceTime bird. Apparently he picks up like that's his deal, but maybe not when I do it. Yeah,
Eric Readinger
4:45
I don't I heard he got those. On Molly while he or she feared Dustin.
Law Smith
4:50
That came over five years ago. I was
2
Speaker 2
4:52
just watching something and his wife and Christina P talking about it. That was five years ago.
Law Smith
4:58
And that incident happened like four or five years ago. Well, and then they dos news to me. They don't speak J on a legion of skanks. Who by the way, oh, I need to show you this. Okay, so have you ever taken a damn? Maybe so I couldn't sleep last night. I was watching Legion skanks. They've recorded record every Monday night from the stand in New York. And Imbert was on there a month ago and called me watching it and I was like, What the fuck is going on? And it didn't click in while I was watching. But what's it called? You ever taken a dab? You know, that is?
Eric Readinger
5:36
What do you is that what do you put in it? Is a wax that you put
Law Smith
5:40
it's like the most like potent weed like, like I
5:43
did it once.
Law Smith
5:46
The fact that you're closing your eyes makes me believe you.
Eric Readinger
5:51
Probably once Well, I think I did. So why do you do it? Is that where you take? You gotta have like, You got to heat up the stove and put two butter knives on something like that. Run up. Quick zakat fast. So
Law Smith
6:03
did so I was watching it. It's like to me it feels like when used to get like, the most potent like oil together. It's not like, I don't think it's flour. It's like, it feels like a little bit of like a not a jelly but a hardened kind of or something. I don't know. very viscous looking. And then you light it with like a butane lighter. Right? Right. Right. Right. It gets you like super fucked up.
6:29
Yeah. How do they do some with that?
Law Smith
6:31
Well, no, the the dosing thing on there was like another another thing like an appendage to the birth thing. They dosed him with acid. Oh, shame. About the DAB before because the I'm gonna get into that. So the DAB last night, I'm watching the live stream of last night. And he takes the DAB and fucking passes out live on TV. And like, looks like he almost has a seizure. Like, takes it and just like, head down and then like arm like shifting. And then like gets up and he's like, what's what, like you just stuck it passed out? Dude. We thought you're dying. I'm gonna find the
Eric Readinger
7:10
actually. He did. I mean, how do they react? That's what I want to know is like, they
Law Smith
7:16
thought he was fucking around. Right? They were like, oh, here we go. Dave Smith next to him is like, he's laughing. And then they're like, oh, no, that your meal ticket. You're. You're the funniest one of us kind of thing. Yeah. I'll see if I can find that clip. But it was like, holy shit. That's scary. did.
Eric Readinger
7:33
Yeah. I mean, I've never heard of that for basically we. Well, I mean, what do you do you just pass out? Well, simply be immediately is what it
Law Smith
7:45
is. Yeah, no, this was different. This almost.
Eric Readinger
7:48
Yeah, some other sort of drug in there. Like,
Law Smith
7:51
I think I want to say because I listened to the bonfire on Sirius with him and Dan soder. And I want to say he was furious. Yeah, sorry. He was I think he was starting to take roids too. So like, my guess is that combo but if I can find that, that clip while it doesn't take too long, but what's going on in your world? What do you do any prep whatsoever? Um, no, because
Eric Readinger
8:21
I told you I spent 20 minutes troubleshooting our camera for the thing, only to realize it was the wrong cord that I had plugged in. It was just to another camera and popped in. How about that? So audio visuals.
Law Smith
8:34
So what did what did we learn?
8:39
Check the cords.
Law Smith
8:40
Yeah. Remember, we used to have a checklist of everything like, because we're so dumb sometimes with this stuff.
Eric Readinger
8:48
Yeah. All right. I was gonna say how much of what you have going on. Can we talk about? Yeah, that's interesting. It's like kind of the same. Not a lot new happening right now. Right? I did have a blog that we want to talk about Avery's birthday party sleepover that we had over here.
Law Smith
9:05
We can if there's something you got it happened. Yeah, you're very laissez faire dad with that kind of stuff. I think. You guys go do your thing.
Eric Readinger
9:16
Well, it wasn't so much. A helicopter dad. No, it was just a beautiful fiance had everything planned out to a tee at a great time. And so we did a photo shoot. That's one part I contributed set up the white backdrop.
Law Smith
9:35
That is super cool for them.
Eric Readinger
9:36
Got some fun photos of the girls. They put on like, just as little dresses and things and
Law Smith
9:44
when do you get married? Do you No,
9:46
no. We need to figure that out.
Law Smith
9:50
You really doing it like a hood couple. Just gonna take it for five years.
Eric Readinger
9:54
No, it's not like I said anything that's you know, neither one of us wants to put it all We just got to do it. No, but it's hard to find a good spot.
Law Smith
10:04
That's for sure. And then, you know, I was starting to read a bunch of stuff about like, just real estate and the economy and how there's a lot of people being like it's gonna crash pretty bad kind of thing. I have to get out of this zone. Like I went down a rabbit hole of nerd shit.
Eric Readinger
10:22
Yeah. Yeah. I mean, maybe we could take advantage of that.
Law Smith
10:27
Well, a real estate, like inventories never been lower ever in history. Because I'm like, I need to get a new place. But I'm trying to. I'm trying to wait a little bit, dude. I mean, just like something
Eric Readinger
10:39
not even houses but cars now. Yet cars are worth more than what you paid for them now. It's like, like what is happening?
Law Smith
10:46
Yeah, rental companies are buying cars. From people.
10:50
Yeah, it's weird.
Law Smith
10:53
I don't get it either. I mean, I know it's supply chain related. And that that sucks balls because like not only do I have a sad dad bad place. I want to move out of ASAP but I've got the dad wagon.
11:08
You gotta upgrade to big upgrades you guys. I know.
Law Smith
11:11
And then the two biggest. And then what's it called? battery died in the dad wagon. It's got 177,000
11:24
literally four years ago, like your new guarded
Law Smith
11:27
eye, and I'm like, sure did for sure. Once I once I get out of this divorce thing.
11:33
I blew out on the side of the road was so scary. That
Law Smith
11:36
was fucking crazy. But that that was on the no, that was on the tires. The new tires I got from the 100. The Korean company. Yeah. That's good. And then that's pretty good. And then oh, sorry. And then that so that tire pop like September started a new gig. Because it was like my second day going into the new gig from the office you're at now. And I was like, Oh my God, and it blew to like, it looked like shredded taco like fucking cheese. And I was I was I was driving on the rim like a cartoon. Like,
12:19
I would have liked to seen that.
Law Smith
12:21
And then that actually brings me to what I wanted to throw out there is I got triple A, because I'm a guy that doesn't really I like to claim I don't have the time to work on the car. But I just don't know a lot about cars and DIY in
Eric Readinger
12:38
it. You know, AAA doesn't come and work on your car, like, oil change sort of thing.
Law Smith
12:43
No, no, no, that aches that I'm talking about like,
12:47
loyalty. No big deal. AAA is gonna swing on by.
Law Smith
12:51
I don't have any wiper fluid. Do they do that to
12:54
that? I think they actually do do do they do do so?
Law Smith
12:57
Well. Here's the stupid
Eric Readinger
12:58
cheap shit. Like that doesn't really delay Whoa, wiper fluid.
Law Smith
13:03
The dad wagon. It's almost a classic because I think it'd be a classic. You got to be 20 years old. So it's a no three. So technically, it might be a classic this year. Okay, because you do the year above the year comes out
Eric Readinger
13:15
usually one of those antique license plates or you can only drive on Sundays. Yeah, maybe
Law Smith
13:19
I get a tax write off because it's like a historical,
13:23
historical landmark.
Law Smith
13:24
And so move it. I will I want to I really want to drive it until it's completely like not fixable. Or, or the soundtrack comes out
Eric Readinger
13:36
safe. It's still saying never gonna get a cyber truck, man.
Law Smith
13:40
I know. And I just saw. I saw some stat about that. That was like, because I was like, how many people? How many people did a reservation or like whatever. Right? That deposit? Yeah, a million people. Yeah, so we're, I don't know what I forget if they gave us a number like a deli ticket when we did it, right. But I'm like,
14:02
they're probably up there.
Law Smith
14:05
Now, that might be a bunch of people that you can get it refunded, but it's still so triple A How does it work? As a business model? I don't really get it. I worked for AAA. What? Yeah, all right. Let me really, really lucked into this one, because I was gonna have to do some Googling on the fly. Ooh, thank God. It's great. Can I take a guess? It's got to be the upsell of like, they get you in. And then they try to get like, I just got something like shitty life insurance from them offer. It's got to be all that stuff like the all the other products, right?
Eric Readinger
14:38
Yeah. I mean, it's basically call center row, what I was doing with call centers, where you're calling people to sell AAA memberships. And, you know, there's two tiers. There's the plus one, and then there's the other one and it was like the difference was the cheap one was you could get a five mile tow and the expensive one was like a 20 mile tow or something like, right?
Law Smith
15:05
They call platinum now, like
Eric Readinger
15:09
the fact that they even hired me, as if they needed somebody else in the fold was like, What am I supposed to be doing it like, it would just be these fucking worn out lead lists like that. You're like, you're, you're cold calling. And there's like four people doing the same shit in like when he was like, Wait a second. This is not gonna work. Like, there's no way you can make money off of this because like, you didn't get shit paid on. Like, think about how much a membership is for a year. So
Law Smith
15:40
that's I'm doing the math both times the tire rolling out and yesterday, and I'm like,
2
Speaker 2
15:46
oh, as the consumer, it's good. Yeah, definitely worth it. But I'm like, this one time? Well, I'm
Law Smith
15:52
always in that, like, if it's too good to be true. It usually is kind of thing. I know AAA exists because I've been around enough times, you know, my family's used to growing up kind of thing or right, but you're ever but I'm like, okay, when my tire blew out, they came and fixed it. Yeah. Put on put on spare for me, because I couldn't. The room was like, probably on the ground water. I actually gave him a bottle of water. That's my thing. I know, I heard if you know you bring somebody in your house to work on stuff, offer him something to drink? Yes. It puts him in a better mood for whatever reason, like immediately. So anyway, they're thirsty, fix the tire. It was like, you know, you may want to go get whatever, you know, lug nuts to cover. So you can put the cover back on, haven't done it. And then he left and I was like, what do I owe you? He's like, covered in your membership. And I'm like, you just fucking came out here did a lot of shit there, man. A lot of shit. Like, this wasn't your normal, I could do my thing. I could do my
Eric Readinger
16:54
dance. What's weird about it is we place realistically what they're doing is not that complicated, ever. But it's not diagnosing and fixing anything crazy with your car. They're changing tires. They're putting oil in it, they're towing your car. Like, there's like a, like a set of like 10 tasks they got tonight, and none of them are that hard. But as men were like, no, they do it for you. You're like, man, that's like a million dollars. No, I'm
Law Smith
17:23
like, if it was as much as insurance costs, you know, car insurance costs per month, I get that. But it's $100 a year or $50 a year depending on like, whatever membership you have. So you're like, Okay, 100 that. I mean, that basically covered that our Yeah, I mean,
Eric Readinger
17:40
if you think about it, at this point, they're probably selling all their data. You know, they're probably they must have a fucking crazy amount of data on people in America, at least, where it's like they're using that they're selling their insurance, whatever other black magic hullabaloo. They're selling on the other side maps, as a weird thing was able to have people calling in. Can you plan a whole trip for me? Sure, lady. It's kind of quaint. I'll print out all the Mapquest directions.
Law Smith
18:13
Yeah, Mapquest. That was that was a long time ago. Yeah. How long ago was that? 20 years in Gainesville? Yeah. Yeah, there's a big office here for AAA and it's like, like a pelican campus, like huge building. In the area, drive by it all the time. And it's like, it's a nonprofit, fully taxpaying mutual benefit company. No shareholders.
18:36
Interesting. Yeah. Nonprofit.
Law Smith
18:39
Yeah. And then it's like, what? It's like, what's that triple eight business model? It's it's 100 year old company, it says to? And it's like, I guess they may it's got to be upsell on insurance. And travel and stuff.
Eric Readinger
18:56
Yeah, for sure. Insurance? I bet. They do. Oh, they're busy.
Law Smith
19:00
They definitely have like retirement stuff they try to send you all the time to now they think about it. Like for like, you know, do your own retirement savings through whatever there. But the other part is they outsource the service part.
Eric Readinger
19:16
Yeah, pretty much. I mean, they do have their own trucks. They do. But there's a lot of like, especially rural areas. I mean, we're official certified totally technically, right. Yeah.
Law Smith
19:28
The the App Links are official partners. The app looks pretty crusty still. But it was nice to see like an Uber eat style like, Oh, he's gonna be here like he's on the map. I could see him coming. That's like, back in the day. That sucked. You just you if you had a phone right or service where you're at? Yeah. That's like old school having to walk to the gas station made a phone call. Exactly. Waiting
2
Speaker 2
19:51
sucks. Am I supposed to do look at these stupid trees?
Law Smith
19:56
Yeah, I was just like, how does this shit work? I don't I still I won't get it like I don't think I've I wouldn't look different than when I walked in here but wonder
Eric Readinger
20:04
what they get from the government subsidies was they gotta get something as a nonprofit, huh? Um,
Law Smith
20:10
well, you will get the tax benefit of a nonprofit. I would say that's the biggest part.
Eric Readinger
20:14
There's some other part to it. And there's probably grants but you do run an AAA is ballin out.
Law Smith
20:20
You can be nonprofit and still make a shit ton of money as the executive director. Yeah, yeah. You know,
20:26
$40 million a year.
Law Smith
20:28
Yeah, I don't know. Well, we'll get to the bottom of this.
Eric Readinger
20:32
I'm sure we're coming after you AAA but also definitely like snort calls and shit. Yeah. Breakdown. Like we're just joking.
Law Smith
20:39
Hey, if you're the executive director of AAA, you know, call in. Yeah, we could use you know what I meant. But we did have. I was telling you, before we started, we had kind of an interesting, I had an interesting phone call on the way over here from a listener of this show. Yes. So this young gal that sent me an InMail and LinkedIn, and was like, it was like, it was written like all the bot sales. emails I get right. I get how many of those a day do I get?
Eric Readinger
21:16
All right. I know, I don't even check them. Even like, I mean, they're, you know, I don't want to go through my process of determining what might be real and what's not. What
2
Speaker 2
21:25
do you mean? Nothing. I'm just saying what? A 30,000 foot view of things and be like, that one's probably real. That one's really real.
Law Smith
21:33
Oh, you just kind of winging it. Secret sauce. You just kind of winging it.
Eric Readinger
21:37
No. I'm saying I can pick out the fakes pretty easily, easily.
Law Smith
21:42
Yeah. Cuz it'll be like, it'll have your title and what shoehorned in there? Yes. Or it'll have like, the name of the brand that you're working for? In there? Yes. In a weird way. So it'd be like, I like sweat equity podcast is a great show.
Eric Readinger
21:57
I talk to you about using your phone service. Well, this good voice over IP for sweat equity, but I'm like, do you fucking pay attention to any of this shit? No, because it's sort of off. calling each other back and forth. I get
Law Smith
22:11
a lot of like, clear. Hey, are you recruiting? Let me help you with that. Am I what? No. Did you look up anything?
Eric Readinger
22:19
recruiting firms. What does that? Well, but weird thing.
Law Smith
22:23
recruiting firms. Fine. I'm fine with that. Because I think there's a problem to solve there. I don't think we're that good. I don't think we're really that good at hiring people on the whole but
Eric Readinger
22:32
thanks for Yes, ending shitting on recruiting firms.
Law Smith
22:37
Well, what do you what do you want to shit on like, what's what's wrong? No,
Eric Readinger
22:40
no, it just seems very piggyback ish. I'll do that for you. And then they take a huge VIG out? That seems? I don't know.
Law Smith
22:49
Yeah. The Human Capital term that started coming around about 10 years ago feels pretty gross, right? On its own, but it's like, the good one. It's just like any service business. The good ones will find good people to get them kind of matched up and the shitty ones will just be crusty and tight. Yeah. Got shorts on true cash
Eric Readinger
23:10
around. It's not a huge fan of all the middlemen businesses.
Law Smith
23:14
Yeah, well, I mean, like intermediaries exist, for some reason. Like, there's definitely a sector that needs to be there. Because goddamn like, the small businesses small to medium businesses can't they do try to vertically have their own people do it? And it?
Eric Readinger
23:28
Sure so I'm talking super granular, you know, well, we talk between these two types of servers over the internet sort of shit. Oh, sorry. Oh, right. Yeah, that's what I meant.
