#232: How To Gradually Re-Wire Your Brain Using Apps Like Milanote Like Kevin Hart in Jumanji
Law Smith
0:02
Here we are. Facebook Live sweat equity podcast streaming show. pragmatic entrepreneurial advice and Dick Jokes coming at you.
0:17
Just got started. I'm not ready.
Law Smith
0:18
Well, it's like Michael Winslow man. You can tell the difference. Shout out to police academy hosted by Eric Ranger. I am lost man hashtag girthy ROI hashtag 69 beat me hashtag sweat equity on all those things you share us on. If you can support this show supported by sharing that's free. It's easy. That's all you got to do. You don't have to buy anything. Oh, that you just always wants five star reviews subscribe it but mainly get it out there. We want you to engage while we're doing this live. We're trying to get better about that. Talk about it at dinner,
Eric Readinger
0:53
or whatever.
Law Smith
0:54
Yeah, funeral brace any of them say
Eric Readinger
0:58
anything where there's other people involved talk about it then
Law Smith
1:01
if you're the oil out of breath, you know make it happen. Yeah, go Hey, I know this podcast. It's a business podcast is probably isn't the best time to do this, but I really like it. They're on iTunes or on Spotify. They're on LinkedIn. They're on your mom's Walkman. They're on zoom. I want to go to this temple. Oh evey. We are sponsored by grasshopper business phone line. Don't have a Google voice line. Don't be jabroni if you're trying to do that side hustle. It doesn't make sense for me to call you. And then it says, oh, the Google the Google account holder is gonna be you the cheapskate you're trying to reach exactly not available. I have a digital phone line on my phone on my iPhone that's separated. It's a business line that's separate from my personal because it's try grasshopper.com forward slash sweat. You get $50 off holler if you hear me on that one. freshbooks in your county, it's it's Liberty tax time. I see the Liberty the set. Liberty's spinners Yep, they're out there. They're grinding those crackheads really trying to bring people in to get the taxes done. And that's why you got to start getting your accounting going with fresh books go freshbooks.com Ford slash sweat. Get you a hookup on your first six months I think some some crazy like that. And then Warby Parker Warby Parker trial.com, for slash sweat. Those are the glasses I wear on this podcast. I'll pull them out in a second. But uh, you know, you get five free pairs to try out five pairs to try on you can do your prescription not all at the same time. Yeah, but it'll match your head. You can figure out what frames are good for your head without leaving the house. God I love that. And now if you want to do reverse style, there's now stores because they're reverse ecommerce now there's stores in almost every major city so if you wanted to try it on, then do the trial at home. We get the hook up that helps the show. And as always, we we have these podcasts linked Hearing that we haven't done the incremental.
Eric Readinger
3:02
Eric's I've been studying for it very hard. I've got lots of good information coming their way.
Law Smith
3:08
Work harder, work smarter, not harder, which will be the podcast I'll do on productivity tips. I might make that just like two minute.
Eric Readinger
3:14
Coming up on the one year anniversary is the inception of this podcast.
Law Smith
3:19
Well, how many things how many things can we do right? focus attention. As a friend of ours said that was a business mentor. You got 13 arrows going in one time. Can you just get for going? Yes, you'll probably hit your target. Let's start the show. Okay. What about my sweat equity.
Eric Readinger
3:55
Studying for again, studying for the National strengthening. conditioning Association certified strength and conditioning specialist exam, sir
Law Smith
4:05
you've you've done it before.
Eric Readinger
4:08
Yeah, I did it like 12 1314 years ago a long time ago like when my wife and I first met and got certified pass the time. Yeah,
Law Smith
4:17
that good back
Eric Readinger
4:18
when I was doing I did interviews for it and everything and then I got another job. little snap on tool job. But yeah, it's a lot. There's a lot of new stuff. I had, I had the old book, the old textbook, and I started reading it and there was a lot of there's not enough research at this time to determine one way or else like, I'm reading this a lot. I should probably get the updated version because they have a fourth edition.
Law Smith
4:43
Third Edition. How much are the books? Is it still like insane? insane like $300
Eric Readinger
4:47
for textbook? I got a $3 download on eBay have a PDF
Law Smith
4:55
printed that bad boy Yeah, and you are that is that some cheapness? I enjoy. Yeah, well I mean,
Eric Readinger
5:00
dude, it was it was too much to get the book again as you know, then you got to carry around 700 pages of text with you if you want to study something this way a little clipboard got a few pages per when I can I personally am better a book like kind of reading a book like a tangible book. I'm not a Kindle guy can't do it. So I don't know. Is that does it make it tougher? I don't know. Well, I printed out old school. I don't know I like attorney clients do I mean you can see like, it's only like, you know, a chapter at a time. So if I want to take it somewhere then no big deal.
Law Smith
5:35
Yeah, I'm just I'm getting our part as we're doing this Facebook Live dicking around on Facebook. What you're doing? Yeah, stalking some high school ex girlfriends. Yeah. The current ex girlfriends that are really cool. You know, it goes shout out to sickles high school now. What's it called? It's a
Eric Readinger
5:58
we were alive. I would do a lot more jokes. If it was you and I, you know, what do you mean? Nothing. You can vamp nothing.
Law Smith
6:04
You're not gonna do what I'm doing
Eric Readinger
6:06
in high school girl jokes.
Law Smith
6:08
What hasn't been said on this podcast that
Eric Readinger
6:11
high school girl jokes have not been said on this podcast
Law Smith
6:14
yet. I can say that. I can say those jobs. I don't participate in any of that, you know, right. You know, I'm saying
Eric Readinger
6:23
Yeah, sure. That's how jokes work. Kinda by not participating in something
Law Smith
6:28
clean. comedians are the fucking crit. They're the dirtiest, filthiest people on earth. offstage. Yeah. Well, I'll footnote that with Cosby. Thank you.
Eric Readinger
6:39
Well, yeah, I mean, I was a criminal.
Law Smith
6:40
Yeah, but I mean, like he was 100% clean. Not only he was a clean comic,
Eric Readinger
6:45
he's sending he
Law Smith
6:47
told other comedians to be clean to dick, right. So that's what I'm saying. Like, it's one of those things where you can joke about it because you're not doing the activity. All right. Well, that
Eric Readinger
7:00
I still don't want to joke about it.
Law Smith
7:01
I like me I still find a lot of sexual jokes funny. People think I'm like Roger than I am. And I'm pretty meat and potatoes when it comes down to it. I don't have any like, I'm so happy. I don't have like that thing. You know? What do you mean? What? Like, I got a foot fetish. I got a or like, you know, I'm the Executive that I tell everybody what to do. So I need I need a full stop
Eric Readinger
7:25
dominatrix.
Law Smith
7:27
Like, I think about that probably once a month. And I'm, like, grateful that I don't have that right. Yeah, like it's like when guys are like, Man, you got it. You got to hit the back door on a check. And it's like, No, I don't. I don't that that's a power move. Yeah. That's a that's a striking thing at night moves.
Eric Readinger
7:47
General. Like I think sexual jokes are just so easy. And like, they're it's rare. That a sexual joke that I'm like, Oh, that's actually funny. Moses was just like, Yeah, I thought that but I had the salt
8:00
restraint to not say it
Law Smith
8:02
well that's how the girthy ROI thing kind of came about because I get bored in fucking analytic like, here's your analytics for the site we did for you and here's here's how the campaign campaigns are going. And you just get so bored. You're like, I'm gonna we've it we've been just to see if they're paying attention because it's a little salacious, right. Yeah. And most honestly, most of my clients are, you know, men that could handle the joke, you know? Yeah. And that's the face a lot crazier shit because I tell them I'm a comedian. You know, I moonlight dude, stand up, we have this podcast that you know, it's kind of right in between, you know, the business consulting life in the in the stand up life and in trying to learn from others and stuff and talk about that on this, but it's one of those things where I tell him that I'm a comic, and it's like, oh, let me tell you all the dark shit. I'm like, right dude, I even tell you what kind of stand up. I do.
Eric Readinger
8:55
Yeah, that is a funny thing. Like if somebody finds out you're a comic, they want to do not only just Their funniest material that they have, you know, in in their dough but also the dirtiest and oh shocking Yep, yep. Because they want to they're there as cool as you are.
Law Smith
9:10
Well, that's that's the cocktail party one where they find out your comic and they can't let you go right my cool friends they'll they know I hate it so they tell they tell some other someone else at the party that they don't like that's super lame that I'm a comedian. So then I'm stuck them like I call it like a time trap. They caught they caught me. They got me like for 15 minutes.
Eric Readinger
9:33
Yeah, that sucks.
Law Smith
9:35
So how's the studying going?
Eric Readinger
9:37
It's going very diligently
Law Smith
9:41
Well, a lot, man. Well, look, there's it's it's never a bad thing to keep pushing yourself. Even though you're like, like my dad is retired, but he's still gonna keep his he's still gonna keep his he's still gonna be active with the Florida Bar. Right? Is he good? Yeah, cuz he doesn't. Know what his next move is? And I think it
Eric Readinger
10:02
Wait, isn't it remain retired?
Law Smith
10:04
Well, he could do. He could do. He could be a mediator he could be. He could do a lot. There's a lot of things you could do is like a consultant, you could work for nonprofits. You know, he's 72. So who knows what he wants to do, but right now, I think the deal is, he has to kind of remain chill, but I'm saying like, it's never bad to have more options because you have accreditations it's kind of one.
Eric Readinger
10:28
Yeah, no, for sure. And, and really, like it's a good thing for my brain. I haven't studied anything. And since the last time I studied for this, you know, really,
Law Smith
10:37
I see the highlighter out. Oh,
Eric Readinger
10:40
yeah, big time, lots of highlighters. But it's just good for your brain to have that switch up, you know? Yeah. Have to learn something.
Law Smith
10:50
Yeah. Because a lot of people are like, I see the only way I can really, if I have to do what you're doing, which is straight memorization, it looks like I have to actually almost Write out everything in bullet points. Yeah, I say it out loud, like crazy person. Yeah. If it's something that I can take fake tests on, I'm fine, because I'll do that all day. Yeah, well, that's how I learned
Eric Readinger
11:11
the thing. The good thing about doing this the last time I already taken the test was knowing that like, a lot of the stuff that they they put in the book was like anatomy and physiology like the, like real drilling down to the details of whatever bodily functions. There's not that much of that on the test. What kind of bodily functions? We don't I mean, you got to learn. Yeah, well, I mean, you got to learn about the diary, energy systems and whatnot, you know, hydration brings pee into place. So
Law Smith
11:42
can you throw throw some knowledge out? You got anything? I mean, I don't know.
Eric Readinger
11:49
start rehearsing the book. If you don't get on there. I mean, here's something I
Law Smith
11:56
picked up just into this naturally. Like last time I was here like, let's do an hour. bath and I was like, right I'm too. I'm just weak.
Eric Readinger
12:02
Oh dude, let's go swimming after this. It's cold out. I went actually this morning. It was 60 were in the pool. do work in the pool.
Law Smith
12:10
Do you have any hot pans for me? Yes. Or I go naked.
Eric Readinger
12:13
I have everything that will prevent you from making excuses about not doing it.
Law Smith
12:18
Well, look, all I'm gonna say is I'm going naked. My dick. It, it only looks smaller because my legs are so big like, tiny beat and then it might look even worse. So usually I say it's like a palm tree between two redwoods like palm trees, fine. If you're next to it. You're like, that's okay. Tree. Okay. But next you got red balls, red blood ball coconuts. But we are the redwood trees, like next to redwood trees. You know?
Eric Readinger
12:48
Yeah, I guess so. I'm trying my magic guy to picture it in that picture at the same time here. Look, look under the table. Well, that's all right. No, that's just leaves it out to the whole podcast.
Law Smith
13:01
Before we get into way more dicta Hold up, I was gonna give some advice.
Eric Readinger
13:06
You got some advice? Well, just something that like a lot of people
Law Smith
13:09
give me probably are gearing
Eric Readinger
13:12
just stretching before exercise or before like sports performance. There's not really any research that shows that like stretching, like before you do something will prevent injuries.
Law Smith
13:25
I actually heard afters is what you should be doing
Eric Readinger
13:28
right? If you think of it like something separate where you're by stretching, you increase your range of motion separately from what you're doing, like that range of motion is good from the stretching it's not saying don't stretch it's just saying that you could you're not getting any benefit from stretching before an athletic competition or whatever. I should say that the the test I'm taking is more for like athletic competition stuff, you know, team sports, that sort of thing. What up bucks? Hire me.
Law Smith
13:59
Yeah. That's
14:02
tell ya,
Law Smith
14:02
you help out. Rivers fire new quarterback.
Eric Readinger
14:05
I can't it's got that bad hammy. Oh,
Law Smith
14:07
oh, yeah, you could you could. Yeah. What is that job ends up being? Male misuse for right.
14:13
Oh man got
Law Smith
14:15
the rest of the receivers that blew out of hamstring I'd probably be alright with it.
14:19
Yeah, I think I'd be okay with that.
Law Smith
14:21
Yeah,
Eric Readinger
14:22
I think you'd have misuses this. I'm not taking him as your
Law Smith
14:25
bedside manner. He's more
14:28
like esoteric and the biggest penis.
Law Smith
14:32
But yeah, I mean, that's the Okay, so so I've heard that. I've heard that from a friend of mine that did training for like Notre Dame's track team and stuff like he's like, it doesn't make any sense. Why would you warm up cold? Why would you stretch cold? Right, if you should be doing it after you do some kind of warm up. That's why you do a warm up.
Eric Readinger
14:56
Right? The warm up is what's going to warm you up. I always get that. Yeah. You do when you warm up, you do whatever stuff you're going to do later at a lower intensity.
Law Smith
15:05
Well, I heard something the other day from one of my favorite. This guy is kind of a nutritionist that is kind of, I would call him like a disruptor. In the nutrition game, I want to get him on the podcast, I think, ooh, disrupter, I think I will only in in pragmatism, so that's very good. It's not a sexy, right? Because he's the no sugar, no grain. His name is Vinny Porter edge. I've heard him on curls podcasts for fucking five years. But he's just like, they went over to eat this, that that book. Right? And it's like total horseshit. Okay. It's basically like, you know, if you're getting if you're getting like Burger King, like Don't, don't get the Manet's heavy, like triple Whopper or something like that. Get a cheeseburger, like a single cheeseburger. It's like, Oh, this that's that whole.
Eric Readinger
15:59
That's the diet. Eat less.
Law Smith
16:00
That's like the no it's like, instead of eating this bullshit, that's really bad. Eat this. That's, you know, marginally bad for you. That's pretty bad for you still. Yeah, but not nearly as bad as this. Yeah. So this is it's kind of a smart Marx's angle.
16:14
No, no, no, you're saying the book he talks shit about the
Law Smith
16:17
I gotcha that I love right? Yes media part of us loves that part where you go This doesn't make sense logically right? Because that's what kind of we're comedy nerds and that's what the best thing about comedy like comedy is like, here's what's going on and you do this in business too You're like why the fuck is that that way? That doesn't make any sense right? So he said something that I always heard I never believed the protein thing after you work out 30 minutes that's bro science you said eating protein right after you work out within 30 minutes. I never believe that shit. Yeah, well, okay, you could eat it before or after it doesn't make doesn't make any difference. Actually,
Eric Readinger
16:55
there is research to show that before might help with Like, I don't remember if it was strength or or actual muscle hypertrophy. But it'll be it's something there's something
Law Smith
17:09
Yeah, man like a super award.
Eric Readinger
17:10
Yes. I'm not going to tell you what it means you have to figure it out on your own deductive logic.
Law Smith
17:15
Yeah. atrophy. Right. It's how I didn't say that. I know I have to go backwards. I have to go atrophies when your muscles get smaller, hyper hyper Wait, then trophy would be doing it. Good bailing it hyper would be either fast or more or increase. Fucking thanks sucks. fucking genius. My Rhodes Scholar are a genius.
Eric Readinger
17:40
Yeah, but I am 100% sure that that's the case. I read that I just don't know what, what exactly it was talking about.
Law Smith
17:51
I'm teaching a class at University of South Florida in two weeks. So woo is a school so you know, I'm pretty fucking awesome. Yeah, I want to record it for this podcast to see if we can play it as extra episodes since we've been lacking.
Eric Readinger
18:06
Yeah, I would love to take a big shoot on that. That'd be great.
Law Smith
18:09
I want you to come I want you to be a part of it. Okay. b2b b2b sales funnel. Are you do you have a boner? Uh huh. Yeah. Are you rock hard? Like with sales leads? And Ah, yes. And the only thing I could I was talking about b2b versus b2c stuff. And the reason Look, if you're new as BBC, the BBC big Blackhawk, are we talking British Broadcasting Corporation, man,
Eric Readinger
18:37
whatever you want, but yeah, I'm rolling it
Law Smith
18:40
or both? Yeah. So this podcast is kind of telling people, here's some here's some like life hacks or growth hacks or whatever for your side hustle, right? It's kind of why we're doing it in a way it's kind of speaking to the audience, or us 10 years ago, five years ago, right? Here's the shit I learned from other people or, you know, by going through it or interviewing people go through it. My thing with I look at a lot b2b is the place to go if you are in any of that kind of marketing world or any of that if you're or any kind of business if you can't be b2c sucks, right? Yeah. b2c sexy. It looks cool, right? I want to be in the boring shit. I want to be in b2b supply chain of manufacturers. I want because no one's looking there. Yeah, right. And you're there for just being a new business. Yeah, but I'm saying like, here. Let me give you an overall difference between B b2b b2c, right. copiers, Xerox copiers, right? We haven't figured out printers and copiers for personal or our small office really, right? We have not. We haven't a 27% of all it problems are printed. related.
Eric Readinger
20:00
Yeah, I believe that Okay,
Law Smith
20:02
so the personal printer fucking sucks. I'm looking at your brother not your brother Brother but your brother brother. They really should get hold Cogan and do that I how do they not have him? Brother? All they have to do is a quick Hey brother. Yeah the printer get a brother and then it prints out something by yourself a brother. Eat your vitamins. Yeah, say your prayers.
20:27
So sending
Law Smith
20:28
so Lika let's look at it that that way like if you're doing b2c sales of printers, let's say that that's well known and harder you have to do some volume and all that stuff. So if you're trying to be like that next disrupter Etsy store, your b2c you're stuck. Yeah. b2b is is unsexy but less frustrated.
Eric Readinger
20:55
Yeah, that's where the money is to one right there. You can have big clients And so you nickel and diming yourself
Law Smith
21:02
if you're in a b2c kind of thing, or you're working for a b2c kind of job or you're in that with this new venture you're trying to do you need to act like you're b2b this is kind of the advice I have is like you cut to the you don't cut through the bullshit like right through when you're meeting with people yeah, right there's not a lot of fluff there's don't have this all this pizzazz and trying to jazz everything up we're gonna have a lunch here at the best place fuck it just just me video call me yo yeah me for but when you do send the agenda. Yeah. Time Time Be cautious of their time. Yeah, operation the reason b2b rules in a way is because they they don't have time for bullshit and that's where your Xerox and you're not brother printers. Yeah. So yeah, do it kind of a weird rule b2b. But there's something I heard on Jordan Harbinger show podcasts if we can just be the homeless man Jordan Harbinger show if we can be we're not quite a poor man's but if we can just be a homeless man's
Eric Readinger
22:09
How is a homeless man better than a poor man?
Law Smith
22:12
Well, poor man's got some some cash poor. Yeah, but he's probably got a house.
Eric Readinger
22:18
Nope. Well, I mean you have a place to live.
Law Smith
22:20
Yeah. So step up. I'm saying
22:23
your man is better than homeless man.
Law Smith
22:25
Yes. Oh, yeah, I'm saying if we can just just be the homeless.
Eric Readinger
22:29
I didn't know you want to go a notch below
Law Smith
22:32
if I if we can just get to there. I'm qualifying us if we just get to being a homeless man. Jordan Harbinger show or his his very, like his is almost like a b2b podcast. Now I think about it, because it's very diligent. It is very regimented. Like
Eric Readinger
22:50
we produced it Yeah, there listen to it. So
Law Smith
22:52
He's good. He's got like six minute habits. Like a course on that. It's it's a lot of stuff to funnel you maybe down his consulting. Whole Mm hmm. But he did bring up something that he recommended I put it in our internal Slack, which was called What is it photo care plus insurance on your devices. So you can get all your devices covered if you're a freelancer out there. You know, you just did a video film shoot last week. Yeah. How much equipment Did you bring out there and a lot of a lot of it would have been bad at the sprinklers went off. Yeah, I mean, or you just drop something or that Yeah, I've got my new iPhone that I got. I don't have a case on it. And I just keep it in the box like weird.
Eric Readinger
23:41
Yeah, law walks in. He's got the the actual box that the thing comes in.
Law Smith
23:46
Yeah. I've just been putting it in. This is my case up
23:51
tada somebody's calling.
Law Smith
23:54
Yeah. So because I'm waiting I'm dude fucking iPhone cases. The one I want $80 god dude,
Eric Readinger
24:03
no kidding. I'm a LifeProof guy. There's $20 ones on Amazon that do all that but
Law Smith
24:08
i vetted the lifeproof ones, because you can drop them from like a fucking two storey building. Why would you do that? Cuz I party bro. Oh, you know, so it was my phone. My phone. My phone likes to jump on
24:26
the phone.
Law Smith
24:26
So there's a lot of insurance companies out there that will do device stuff your computer your phone. I look I look at it. Like this computer is my like my main tool for work. Yeah, phone is probably number two. And then after that, I don't know, man. So I should have insurance on these things because, yeah, you need coverage. Look, this isn't super sexy. They're not they're not a sponsor for the podcast, but I was thinking about it because it's like, well, if this laptop goes down, I might be fucked. Pretty bad.
Eric Readinger
25:01
Well, okay, so that's the what is the benefit of this one? Oh, it's got insurance
Law Smith
25:05
of or certain for ppa.com.
Eric Readinger
25:10
So does it like bond alone or give you a good buy? I'm just asking because like, it's inexpensive. We both have Apple products. You got Apple care. That's insurance, basically, you know, that runs out. I don't think you can do that in perpetuity, but the HMP about, okay, how much stuff do you think you have value wise? There's a little calculator on
Law Smith
25:32
like, I don't know. I call it $10,000. When you and dad are our call it 20 or former producer john paul. Row with including the video shit.
Eric Readinger
25:42
Yeah. Oh, dude, I don't even 30 Yeah,
Law Smith
25:45
okay. It's almost silly. All right. So the way they're selling it has like $1 76 per day. Now the reason why I mean, that's not bad. Yeah. So the reason I'm putting it out there is because I trust Harbinger. Who said he used it and got a claim? Put a claim in? Oh, the big thing is for miscellaneous ship where you lose something that's really hard to find some insurance on device devices like that if you lose the phone, or you lose land interesting, so but I bet you they
Eric Readinger
26:21
they know that you document everything they don't make you send in pictures of your own phone. Have you taken a selfie in the mirror? How'd you even have fun? I know I'm saying there you know, but before you get the policy, you probably have to account for all that stuff about you. It's a pain in the ass.
Law Smith
26:36
I don't know how to be or they're stupid. I think you probably have to make an itemized list but I don't think it's that that hardcore you probably have to show receipts maybe of buying the stuff at some point. Yeah, but if you don't have seen as wow why are you hating on this? This is this is to help you all more than a minute I mean cool you
Eric Readinger
26:55
know I just want to see cuz somebody else
Law Smith
26:57
whatever condom is Yeah,
Eric Readinger
27:02
I just somebody out there might say what is it? Why is it better? And I'm just wondering
Law Smith
27:07
so the other part to it is when you have insurance on stuff that's random like this, it's not you're not used to do like car insurance we know is pain in the ass right? health insurance the same way. When you have these kind of ancillary insurance things you might have as a monthly subscription for you. You're always like, what I How hard is it to get put a claim and get it back and Harbinger saying, it's got a check in three days?
Eric Readinger
27:35
Yeah, that's pretty big. Actually. That's a big deal for me. Yeah, it would be
Law Smith
27:38
time. I mean, yeah, that so I'm throwing it out there insurance of our insurance for ppa.com and then photo care. Plus is the program that PPA stands for.
Eric Readinger
27:54
Let's see. penis. penis.
Law Smith
28:00
penis. I don't want to have so much dead air trying to look at it, but I figured it out. It's on the side somewhere. Looks like baba baba anyways. Oh penis penis and Oh
28:12
yes, that's what it was
Law Smith
28:14
not my favorite guy. And so he'll do. If you have if you're a freelancer, you're working in digital. You're kind of a nomad for sure. Like there's a lot of people that are just doing that that digital nomad life kind of or you're just a freelancer yourself sole proprietor, you know, like, the LLC is single person LLC, like that equipment you have. That's your toolbox. That's all you got. Oh, yeah. And if that gets fucked up, no more business. Yeah,
Eric Readinger
28:44
I will. john paul, and I will be looking at that actually. So the other one that lots of insurances we got to get.
Law Smith
28:53
The other thing I saw was a I'm a big visual whiteboard guy. Like design, I like to see a strategy on a whiteboard. I like to draw it out. I also like putting creatives on a big kind of whiteboard. There's something called Milla note, m i l, A, and o te. And it kind of looks like Canva for a lot of people. So if you're doing social media management, or you're doing a lot of a lot of anything in the branding and design part of creative life or whatever, or you're just like an event planner, or whatever you want to have, like, here's what the event look like and kind of a whiteboard. But more more design heavy. Yeah, I think this is a good kind of mix. It's like if Canva and my digital whiteboard thing called Miro if they kind of mixed together Yeah, I think this is what Dropbox paper was supposed to be.
Eric Readinger
29:52
Okay. So it was it. It has a bunch of templates and whatnot that you can apply. Yeah, it's like friend situations.
Law Smith
29:59
Kind of Like organizing ideas, ideas of projects like Pinterest, but not just posting like you can edit it, you can share this board you have. You know, we're gonna see a lot more visual board like this, I think pop up in a lot of apps like this. I think we're gonna see a lot of hardware in the future. What do you mean, the digital whiteboards like Samsung made Apple Microsoft? Oh,
Eric Readinger
30:24
you mean like a physical digital whiteboard? Yeah.
Law Smith
30:27
They're too expensive now. But when that price the technology starts getting better and everything cost keeps getting lower. Yeah, it'll be here before we know
Eric Readinger
30:37
it. Like I draw all the digital penises you want all the PPS? Yeah.
Law Smith
30:44
I want I want the thing like they have on sports center where they drag and drop the finger.
Eric Readinger
30:50
That never works. They're always like Herm Edwards up there trying to get the thing done. Your Hold on, keeps going away and he's got a hole that
Law Smith
30:57
reminds me of when that will happen when the bathroom Soap Dispenser thing never the faucet the automatic one yeah knows you're human.
Eric Readinger
31:04
Yeah, we're just does the little
Law Smith
31:09
oh that went by fast is that?
31:12
Yeah. What? What are you asking? Which ones which
Law Smith
31:16
ones lying on the right. Okay. What are you for real man? I'm a dick. I'm zany today I don't been
Eric Readinger
31:23
like two years I've been using the software which ones the live one.
Law Smith
31:29
You throw in some Reddit stuff. I haven't gotten around to reading yet but I didn't know if you wanted to.
Eric Readinger
31:35
I don't remember what the Reddit thing
Law Smith
31:36
was. Here's the exact eight step process behind a Facebook ad campaign that grew marketing subscription SAS, that software as a service for those that don't know, business from almost zero to 160 grand a month plus in revenue.
Eric Readinger
31:53
Well, that'd be a good teaser.
Law Smith
31:54
This seems like a fucking thirst trap. Business thirst trap if I've ever seen one. Yeah, I didn't read it. mean the fuckin there's not eight steps in an ad campaign First off, I can just tell you that there's I tried to do this out to teach it there's at least 13 Okay,
Eric Readinger
32:12
I just, I'm just saying like that was from a from the I think it was the entrepreneurship subreddit, which should be actual users and not you know people trying to
Law Smith
32:24
peddle but I hate that's what I'm gonna call these people from now on business their straps just like those fucking ads of like, Hey, it's me I'm in my car and I used to sleep in here. Yeah, no, I'm in a Rolls Royce. Yeah, I was doing that selfie video. He rented a fucking rolls, you know, okay for whatever it is. And they're like, Look, I was just like you. It's just that fucking get rich quick shit that I don't think works.
Eric Readinger
32:49
Well, I don't I actually didn't read it. I was just using it in there and maybe we could talk about it next time when we have a little bit more time
Law Smith
32:56
and Amazon actually sent out their email
Eric Readinger
32:59
that That's a fun one.
Law Smith
33:00
I didn't read that read this yet. Well,
Eric Readinger
33:02
all it was was Amazon has an email template that I'm sure you're familiar with, we should probably post this on our Instagram or something, but it has like, it's just got like a funny setup, it tells you this is going to be a sentence of five words. And then it's got some interesting things on there but inner short headlines
Law Smith
33:19
summarizing why this email is important, right?
Eric Readinger
33:21
But if anything, it's a good template, just when you're sending an email. Sure. I mean, Amazon's got their act together. So
Law Smith
33:28
this sentence has five words this sentence has here are five more words. five words sentences are fine, but several together become moto. Moto, not monotonous, monotonous. I can't I couldn't read it. I can't read it. It's small. And I can't read out loud mano tongue. Look, Look how small that is. Can you read that one? certainly did. One. Ah, listen to what is happening. The writing is getting boring. The sound is drones, the ear demands some variety. You know what I agree with this kind of copy, insight. I think the way you write in paragraphs should be melodic. It should be there should be music to it.
Eric Readinger
34:14
I mean, dude, I still use the five paragraph essay setup that they taught you in grade school. It's like, five paragraphs. first one's going to tell you what's happening. It's going to set up the next three paragraphs. Next three paragraphs are three different things, supporting supporting points. And the last one's a conclusion. You know, it's like,
Law Smith
34:30
and that's how you should write content. That's how that's like, why, you know, there's
Eric Readinger
34:33
three act plays all the time all movies seem to fall into that area.
Law Smith
34:37
Yeah. Here's the thing that a lot of people that push a lot of content out, make a mistake of, they put the whole article in the email. So you have to kind of write an additional thing for the email that you're getting people to see the content. Yes, you know, but I do like this. this. Yeah. Let's, let's try to post this on the Insta. Okay, and whatnot. And then yeah, short sentences. Look, I love it because I love Hemingway, but it's not good. I would even say this amount of text is too much that's on it.
Eric Readinger
35:08
I thought the same
Law Smith
35:08
100 hundred words on there. Because it's the toilet test. Right, right. People are scrolling by see this podcast is interesting enough to catch their attention on the toilet. Yes, you got two minutes. Stop looking at us. Oh boy did you got reread? What about my sweat?
