#439 How To Build An Online Community With Gamification Growth Glow Up with SocialGlow's AJ Amyx
👩💻 🧑💻 👨💻 AJ Amyx is a best selling author, one of the top life and business coaches in the world and brand manager at SocialGlow -- software that helps building highly engaged communities. We talk about The 3 Keys to Creating a Highly Engaged Community - With the advent of ChatGPT and AI powered bots, having a highly engaged community is crucial for a coach, course creator, or membership owner to thrive in 2024, and Gamification - 3 Ways You Can Use Gamification to Create High Engagement, Completion Rates and Higher Paying Clients
🦦 Chapters/Timestamp Jumps
by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N
🟩 Gamification and redemption strategy in business. 3:19
🟩 Proving oneself and empathy in childhood. 8:54
🟩 Using Facebook groups for community building. 19:18
🟩 Gamification, competition, and cultural differences. 25:18
🟩 AI's impact on business and community building. 29:32
🟩 Building community and leveraging it for business growth. 33:10
AJ Amyx's calls-to-action
SocialGlow.com
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🦦 Transcription by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N
Law Smith Comedian Fractional CMO 0:01
sweat sweat sweat sweat sweat sweat equity podcast in streaming show the number one comedy business podcast on this gurth earth
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:13
not one that I don't know if I like or not.
Law Smith Comedian Fractional CMO 0:18
I'm the mirth of girl that's what I want my like, find her intro to be, you know him as a murderer.
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:27
Last run and they were the chair
Law Smith Comedian Fractional CMO 0:29
for realsies we just want another award right? Yeah, what is it? I don't know it was do you okay? Do you just gave me so much as I did the whole episode too? What was that that's that was a chick says a bit sassy all day your hands might as well been on your hips
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:46
they were
Law Smith Comedian Fractional CMO 0:47
I already sent it to you. You know you can listen to this pragmatic entrepreneurial advice with a real round doc on iTunes, Apple podcasts, Spotify, I Heart Radio, anywhere podcasts are served in your eardrums. This. This episode is sponsored by ZigBee and Z up what a kid. The first search optimized AI writer. I've been using it. I'm a member man. But I love it. I don't like all these very complicated AI content writing things. I just need to write a landing page. I just need to write a blog post. Bing Bang Boom. Four steps. Here's all the keywords I need. Oh, get that SEO if you'd like that. Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:31
Yeah. Good. Zip
Law Smith Comedian Fractional CMO 1:33
yakezie Up yak.com and put in the promo code sweat, sweat.
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:41
We work. We win here. Well, you won. Best SME advice podcast 2023 in the USA from North America. something or other SME
Law Smith Comedian Fractional CMO 1:54
means small, medium enterprise. Let's do this. It's called sweat equity.
Listening to the sweat, Otter holding you on your back on this thrilling interview you got to do super. All right. We're very cash on the show. So you know we just get right into it. Man. I don't we don't do any pre interview or any of that someone asked me to come on their show. And then demanded a pre interview and I said no. I don't want to do that. And we went back and forth and I go, what's the point? We're like the just edit it out if you don't like it. I think a lot of podcasts are being lead gen machines for a lot of people. And I'm like, Why would you waste my time? Sir? That's my own little gripe. I've got awesome.
AJ Amyx, founder of Social Glow online communities 3:19
I like it. Dude, I am super cash anyway, I can I can roll I like a good conversations target with me.
Law Smith Comedian Fractional CMO 3:25
How do you say your last day? It's a m yx
AJ Amyx, founder of Social Glow online communities 3:30
am y x? So it's like a and then mix in my x but AIMEX M Y? Yeah.
Law Smith Comedian Fractional CMO 3:37
What is the etymology of that? Names?
AJ Amyx, founder of Social Glow online communities 3:43
Do you want? Do you want a real answer a bullshit answer.
Law Smith Comedian Fractional CMO 3:47
Whatever you want to do this your interview? Oh,
AJ Amyx, founder of Social Glow online communities 3:51
man, I don't know. Supposedly it's Scottish Irish. I've personally I've been to Ireland. I don't feel like I look like a lot of the people from Ireland. So my grandfather always had a joke. And he said that we were just playing. They were playing Scrabble one day. And those were the letters they had leftover. And we're like, fuck it. That's our last name. So
Law Smith Comedian Fractional CMO 4:10
well, that's a triple word score. Pretty much if you can get that down on on something. Or I'm off. I'm off screen one second, just making sure my laptop doesn't burn out. Okay, good. How about this? Social glow.com? Yeah. Why don't you tell our audience about that? So bumble through it? Sure.
AJ Amyx, founder of Social Glow online communities 4:38
So social glow.com is the number one gamified all in one community platform. So it allows anybody who wants to create a community to be able to do so in a highly engaged manner, increase your client retention and their LTV using using a community. I like to say it's kind of like the good days of Facebook groups you know, the days before There was censorship before there was an algorithm. It's, it's kind of like that, where you're able to create a community within about five minutes, add as many people as you want, you can have unlimited communities, unlimited courses. But then the cool thing is you then can gamify it. And so that's what I'm hoping we kind of get into today, because there's some really, really cool business strategy when you start thinking about gamification, but also redemption, like as a business, how do we start allowing people to redeem the points for upsells? Or swag, or events or strategy sessions? Like the sky's the limit with a reduction strategy? And I don't know, many coaches, if at all, we're really leveraging redemption strategy powerfully.
Law Smith Comedian Fractional CMO 5:43
Yeah, I haven't heard it called redemption strategy is that the that's the formal term, I'm guessing.
AJ Amyx, founder of Social Glow online communities 5:49
I don't know what I call it, if you could come up with a better name, I
Law Smith Comedian Fractional CMO 5:53
don't know I look, I'm into it. But I, I know it on a personal level, but not a academic, or even kind of rabbit hole level. Gamification is interesting, especially, you're probably I'm gonna guess a little bit younger than I am. But, or I'm 39. But like, 38 or so our, our age group kind of grew up in this era of pre Internet, and kind of understanding kind of what's the common place internet, as it is now, and kind of having to teach ourselves a lot of it, but also video games kind of rewarding. And then also, you know, you have your gamification of promotional advertising, which has been around forever, but I feel like in the 90s, it really hit a saturation point with, you know, let's, let's go cereal boxes, right? Before we get all up in that, because I want to know the psychology of a lot of that stuff. We ask everybody two questions when they come on the show. First one is, Did you listen to the show before coming on?
AJ Amyx, founder of Social Glow online communities 7:08
Yeah, I'm totally listened. I listen, I check you out. Yeah. So before I hop on a podcast, man, I'm maybe I'm one of the rare people, but I want to know what I'm getting myself into. And I also feel like it's a form of just I don't know, respect, like,
Law Smith Comedian Fractional CMO 7:23
yourself, as I see it. Like, if I get asked to come on a show, I'll go take 10 minutes to go check it out. You know. So you're one of the rare I'd say probably 10% of our guests. And actually, some people come on, and I'm getting, I get like kind of a vibe that this is like homework for them. And I tell all these booking agencies that hit us up, I go, like, if you give us a dud, someone that's not interested in what ever you're asking us to come on. You're asking us to have them on the show, like, don't make it like there are hostage like we had so and I told him like, if that happens, I'm gonna have to like go 90s shock jock, Howard Stern and just lay into him. And then my other question we always ask is, while Eric is on hiatus right now, he might be going through sex change, we don't know. But what's it called? What advice would you give your 13 year old self,
AJ Amyx, founder of Social Glow online communities 8:31
my 13, my 13 year old self, I would give that person some very pretty basic, simple advice, which is like you have nothing to prove or defend. I know that sounds like super cliche, potentially. But I feel like my 13 year old self, I don't know about you, I felt like I had to go out and like unconsciously at least prove and defend my right to exist. And I did that through sports. I did that through academics, I unconsciously did that even into entrepreneurship. And as I've pulled on that thread over the past eight years, and kind of unraveled it to a point of asking a question of who am I and why I'm here, I really found value and just existing. And then from that place, there's there's a multitude of freedoms for me to choose. However, I choose to express myself or go on the journey to create whatever it is that I choose to create, but it's not because it's being driven by I need to prove or defend. It's just, I'm just doing it because I enjoy the journey or enjoy the act of of creating a thing. I
Law Smith Comedian Fractional CMO 9:31
need to put on a sweater and say, AJ, you're enough. But it's, well, I empathize with that I had I had a bucket my answer. I started my own agency in 2015. Because a lot of people thought of me as a comic. And I was like, no, no, I, I know this day, this day profession as well. Like, I wasn't just, you know, kind of doing menial jobs in my 20s and 30s to get by I actually had still professional career and a moonlighting career. And so I really empathize with that. Because as an adult, it leaves because it was like, I had a bug up my ass to prove to everybody that I would talk to you that I know what I'm talking about, and especially marketing, where it's, there's not a lot of people that have a lot of integrity, I would say, I have a bug on my ass about that. So I really empathize at that point. But when you're a kid, you're what? Break it down. Why? Why were you always trying to prove yourself or prove your worth? Or existence? If we want to get existential?
AJ Amyx, founder of Social Glow online communities 10:37
I feel like, for me, if I didn't, then, dude, I wasn't going to get any attention. I wasn't going to be seen, I was probably going to get spanked, fuck it was this expectation of like you've you perform at a high level. And if you're a second place, you're the first loser. Like I remember my dad telling me specifically, it's like, second, congratulations, first loser. So there's always like this bar, this expectation that I took on that was like, I have to be the best I have to perform. And if not, then I'm basically going to get cast out of the family, I'm not going to be accepted by the family. So it wasn't like, for me, I'm sure I'm the one who created all of those stories, right. And I'm sure my dad was just totally doing his best to pull his potential or my potential out of me, like a good father could but there's like, there's like a middle ground to like, I'm a father, I have a five year old daughter. And so it's like, how do I walk that tension where I'm pulling her potential out of her. But I'm also not holding a space where she feels less than that, if if she doesn't hit that bar, right. So there's like empathy with the calling forth piece. And the how cold I grew up in, there was no empathy. I grew up in a blue collar, redneck family, here in Texas. And so it was very much just like, if you're crying, I've had bigger scratches on my, on my eyeballs. If you're crying, let me give you something to cry about. So that no empathy, then with this bar set of you have to perform, I think, for me, it was kind of a perfect storm. Also, I didn't know this till recently, I feel like I'm a self diagnosed HSP a highly sensitive person, you can go down that rabbit hole if you want to, which represents about 18 to 20% of the human population, it's really not talked about that much. So inherently, I am naturally sensitive. So that fused with then this whole environment that I grew up in was just kind of a whole I think, perfect storm, setting me up for that.
Law Smith Comedian Fractional CMO 12:35
Yeah. And you realize your parents, you dealt with their parents, totally. In our age group, maybe some depression era scarcity, maybe some more time, kind of anxiousness. So there wasn't a lot of time, back, you know, you it can go up the family tree of empathy, right? It can go, you can kind of go through that and go, Okay, well, our parents probably had it in a weird way. They had to deal with a lot of that crap, what made them tough. I'm guessing West Texas, old school, in my, in my mind, in my imagination I have, for some reason, I have a prickly fence in my head. Standing next to that, and just going, you know, you got to, you got to herd the cattle and whatnot. And it's because those were assets back in the day, I may be glomming on too much. But I always try to go back a couple generations that go well, what led them to being kind of like that, right? Yeah, that's interesting. And HSP. I've never heard it coined that way. I've just heard people go, I'm just very sensitive to others. Yeah,
AJ Amyx, founder of Social Glow online communities 13:51
so let me frame that. So I think her name was Elaine Aaron, she wrote a book called The highly sensitive person, she is and has a documentary, you'll watch it on prime. But the sentiment is, within all all mammals, at least, about 20% of the population is what they would call sensitive. So here's my interpretation, she breaks this down a lot more scholarly than the way I'm going to articulate it. But this is my interpretation of what she was saying. If we were monkeys, and if you look at monkeys, there's gonna be 18% ish of the monkeys who are going to kind of sit back and they're kind of like, just kind of watch it. And then the other monkeys, they're just kind of flinging poo at each other. Right? And they're and they're like, Come on, have a good time to listen pool with us. And these other monkeys are like, I really would like to but number one, I feel overwhelmed by all of the peace thing. And number two, did you know there's a tiger down below the canopy, like if we fall we're gonna get eaten by tigers, and there's also an eagle that's flying overhead. Don't know if you guys were aware of that. And so, this whole set of the 18% the HSP segment of the population, the whole purpose is to ensure their survival of the species. So for The other 88 ish percent of the pocket or at whatever percent of the population 80% ish or 78, to 80% of population to the look at the other 18 percentage of the population and say, Hey, there's something wrong with you, it's really meant to help coexist, like we're both helping each other out. But it's not really comparing apples to apples. And so, yeah, that was kind of a rabbit hole for me to learn how to navigate life with just being that type of person.
Law Smith Comedian Fractional CMO 15:27
So it's complimentary or supplemental in the kind of the ecosystem of whatever's going on. Exactly.
AJ Amyx, founder of Social Glow online communities 15:35
I mean, as an HSP person who's home, meaning home and themselves, their natural propensities are going to pick up on all of these things that an average person isn't seeing, not saying that the average person is better or worse than the, the HSP. It's not that I'm just saying the HSP is going to have access to data that the other majority of the population is not going to have access to, right. And if an HSP doesn't understand that about themselves, then they kind of go through life thinking there's something wrong with them. Why can I not just be like the other people? Why can't I blend in maybe something's wrong with me, maybe I have a mental health disorder, rather than just been like, No, you just have a different way of living, you get to learn how to offset and proactively offset the amount of data that you're picking up on. And then leverage that gift to be able to come back and help all these other people with all the data that you're picking up on.
Law Smith Comedian Fractional CMO 16:32
Yeah, I've, I've been told I have a high EQ. I'd say I've hypervigilance for a lot of stuff that doesn't need to be observed. Like, like really kind of inane things like no one's bothered by that TV in the corner over there in this room that's flickering. All right, I'll just I won't say anything. That kind of thing. It helps it helps us stand up. Because if I walk into any, any show something weirds usually going on or I can get it, I honestly get an energy of the audience before walking up a lot of the time and go, Okay, they feel tight, even before the show starts, you can kind of it's palpable in a weird way, but not not to the point where I'm like, I can touch the ground, or I'm rogue from X Men or something like, you know, it's one of those things where it's just like, it's a little intangible, but you're kind of assessing a lot of things without realizing it.
AJ Amyx, founder of Social Glow online communities 17:30
Yeah, I can totally relate and human design to have an open sacral. So when I walk into a room by two, I can totally feel the energy completely of what's going on without anybody saying anything, I kind of know exactly the sentiment in the room, for sure. Well,
Law Smith Comedian Fractional CMO 17:45
I should caveat that if I'm dial if I kind of in not in the zone, but present in what I'm doing. Like I can walk through a grocery store and not have any thoughts. Because I'm listening to a podcast about something or I'm thinking about something else. But if I'm kind of like, hey, this meeting I'm going into or this show I'm doing, I can kind of come into that. So tell me about social glow. You know, the community things interesting. We've got, you know, you've got Facebook groups, and now they're kind of how do we say this? You know, once I once I found out like four or five years ago, basically, a lot of these Facebook groups are getting started by people to monopolize on him to be advantageous on a local level, or a mom group level, but in a sneaky kind of way. Like they would just make the groups appear to be these things that they care about to help, you know, to have something to talk about or set them up to sell, which, you know, is nothing really that bad. It just didn't feel like that was the purpose of them. Or you've got discord. Now you've got, you know, Slack communities sometimes. Where's the kind of community landscape right now for people to find their group? Really?
AJ Amyx, founder of Social Glow online communities 19:18
Yeah, I still think for top of funnel, I still think probably Facebook is where most people are going to find their groups. Right? Because it's easy. It's Yes, it's easy. It's already baked into the user behavior. Like there's a lot of I mean, there's a lot of I think added advantages to saying yeah, for top of funnel for big audience building, you probably still want to use Facebook, because I mean, there's so many active users. I know, Facebook gets a lot of hate, currently within the whole social media atmosphere, but it's still a ginormous platform. It still has a huge active user base, especially for people our age, you know what I mean? And so I I was looking up
Law Smith Comedian Fractional CMO 20:01
ago, everybody's done it, that what they've done is made it a good job that you have to log in every now and again. Yep. To use the other aspects of meta. So I compared to hooking up with an ago, no one wants to admit it. Everybody does it every now and again when they're single. And, but every our age group uses Facebook, they don't want to admit it, because it's gross. Instagram, but it's literally the same company, which I find fascinating. Yeah. Yeah, go ahead. Sorry, I
AJ Amyx, founder of Social Glow online communities 20:34
cut you off. No, no, it's all good. Now, the downside, though, is the algorithm. They're in Facebook is burying group notification. So I don't know if you've noticed this, I've noticed this. I'm not in a whole bunch of groups. But in the groups that I'm a part of, I actually like to be a part of, but I actually just don't get notifications, like people post admins post, I don't get notifications, I don't get notified. And I don't know if you're like me, but if I do not get notifications, I don't go out of my way to go look, right. And so that's the downside. So it's like on one side, it's like, well, there's an advantage. It's free cost nothing, I can tap into a big large user base, it's baked into their daily behavior. But then the downside, the algorithm, censorship, nobody's seeing everything. And then of course, Facebook is moving to serving more and more short, firm form content. So they want that tick tock short form 15/32 62nd Real base content. So if somebody's creating really good content inside their group, this is not going to get shown. And so like you said, then people like okay, well then I'll go to slack. Well, I don't know about you. I'm a part of one Slack community. I'm part of add skills mastermind. I don't like Slack for community. I find it annoying. I find it cold. I don't find it. I've also find it extremely overwhelming. And then discord. Maybe I'm just not cool enough or hip enough, but I just can't figure out discord. I regret it.
Law Smith Comedian Fractional CMO 22:05
I pride myself on you know, teaching myself whatever, but I looked at it. I feel like my dad with an iPhone. I'm like, I don't want I don't why, like in the Reddit in this just people from Reddit, you know,
AJ Amyx, founder of Social Glow online communities 22:21
I had such a similar experience my cousin and my brother. They love doing like fight companion shows on Discord when we're watching like a UFC pay per view. Sure. So they're like, come on, join our Discord. And I'm like, No, dude, I don't want to learn a new piece of technology. And they're like, Yeah, because you're more sporty. And I was like, I guess I'm finally hit the point where I just don't want to learn a piece of technology.
Law Smith Comedian Fractional CMO 22:44
I feel like I need to give it another go. Maybe just because I feel like a lot of stuff on the Vanguard might be going on over there. But that might just be FOMO kind of thinking. So how are you? What, what does one do to create an engaging community?
AJ Amyx, founder of Social Glow online communities 23:01
Yeah, so I'm a huge fan of people creating micro communities. And so like in the im space, you know, how we have challenges or if we have like a mini class or something of that nature, where we're helping a person solve a problem, and we're helping them by helping them kind of get old Frank Kern methodologies right
Law Smith Comedian Fractional CMO 23:20
tab. I know the opposite of that hurt people hurt people. I mean, I profess like teaching, teaching people will make you better at what you're doing. And not only will you feel better, but you'll get better at whatever it is you're teaching. So orderly, you set out more concisely.
AJ Amyx, founder of Social Glow online communities 23:40
Totally, I remember in the Course of Miracles, they say something like as you teach, so shall you learn kind of fits that Yeah. And so like, with social glow, you can create this a small micro community. And we used to do this with Facebook groups back in the day, where if you're gonna run a live training, or maybe if you're doing a live launch, where it's a three part video series, whatever, like you would get people like you create a Facebook group, you add people in there, and then you would, of course, release the content, and everybody's like, talking about the content. And then you would make your offer, right? This, you could do the same thing. Like with social glow. The cool thing is, is the apps free for the members, you can have unlimited members, you have unlimited groups, you can schedule all of your content. And then so when you but the cool thing is, is when you post your content, everybody's receiving the push notifications, it's all it's all right there inside their app. It's not like in Slack or discord where you have all of these channels, and then you have all these people talking all the channels, and it's like, I don't even know which channel to go into, or where do I start, like, do I intro myself in the intro channel? Or do I talk about marketing in the marketing channel? Like, you just post right there in the feed and have the discussions? And so I would tell anybody, if they want to start a community, what is that thing that you're passionate about? What is the thing that you want to help somebody get and then create a micro community around that and I'm also finding out Under the law if you're experiencing this or not, but it seems like more and more people feel a bit isolated. And so like in the course face, it's like, Hey, I get to learn something. But it's a lot more fun if we're, if we're learning as a community, if we can create groups of people who are learning together, rather than just isolated people learning on their own
Law Smith Comedian Fractional CMO 25:17
this, this dovetails into gamification, I'm guessing, but I would call it we're in the Gold Star generation, hey, look at what I learned, look at what I did. Because no one's giving me that, that recognition. On a personal offline level, maybe I find myself doing it. I'm not, I'm guilty of it as well. But it is like, you know, at least in the marketing world that we we are both in in some form or another. It's like, sometimes you have to tell everybody what you're doing, or else they'll they'll never know. And it feels gross, but whatever. But yeah, I would say, you know, the community is good for the Goldstar. But also, and this might be American, um, to understand more American than other countries in a lot of ways. But you know, we want to compete, we want to be, even if it means, you know, points that don't add up to anything. Like, I remember playing Halo back in the day, way back in the day, when we're talking 20 years ago, I guess. And like, my roommate was like, I want to be like in the top 10, or whatever it is, they showed that the best Halo players and it's like, why? And it's like, I don't know, just be cool. Like, yeah, yeah, I get that. But you have to like, that's all your life is to get there. And he's like, I can do it. I'm like, alright, I'll talk to you later, buddy. And like, but I get it, you know, Americans by nature have that I don't know if that's unique to us. Or if gamification where you're, you're bidding people against each other, really helps kind of foster community or not? Well,
AJ Amyx, founder of Social Glow online communities 26:58
I think it's, I think it's a bit of a myth to put gamification into a box of it's me versus you. I think it's just my own opinion.
Law Smith Comedian Fractional CMO 27:09
Sure, sure. No, it can be you versus yourself by, you know, you
AJ Amyx, founder of Social Glow online communities 27:15
versus our mice, it could be me versus me. And I'm also getting that this idea of competition, I definitely think is a very, very American way of thinking, It's me versus the World. It's me versus me, like I have to compete. If I don't compete, then what's the point of existing potentially, I guess we could even take it to that, like my wife's from Romania. And I've spent quite a bit of time in Romania. And so when I first went to Romania, you know, that culture is communist, and I had never experienced communism. I've never experienced people who grew up in communist culture. And my experience of the people who grew up in communist culture was very, very cool. Because there was no you know, like, when you meet somebody in America, there's always this entered in since you said you can feel the energy. I'm gonna imagine that you have had had this experience when you meet somebody new there's this constant like, where do we line up my above you my below you? Am I better than you? You better than me? Like there's like this energetic jostling going on. Have you ever experienced that meeting people in America?
Law Smith Comedian Fractional CMO 28:18
I get it. I get it on a funny level, like people want to be like, are you really funny? Tell me a joke. And I'm just like, I'm not a fucking jukebox. Man. Like, like, it's not it doesn't work that way. But like, they're trying to size me up. And I'm like, I don't really care about you. I know. After a while I stopped giving a shit. Yeah, came happier. Now. I know. We have. I'm in Tampa, Florida. We've got a lot of Cuban people, you know, their families came over here, grew up communist style had had a 1950s car, they had to figure out how to restore. There's not as much of that I would say because maybe it was defeatist for them to start, or maybe it's not like, everybody's got their eyes on the prize kind of thing. From the get go.
AJ Amyx, founder of Social Glow online communities 29:08
Yeah, perfect. So you can see so there's this distinction between like, Okay, I gotta size you up, versus at least the people I've met from communist culture. We're all in it together. Like there's this equal playing field and then there's just the possibility of connection if there's shared values and if we choose to hang out and communicate together maybe you've experienced that with some of the Cubans. This is like, Hey, we're all in this together.
Law Smith Comedian Fractional CMO 29:32
Oh, yeah. You want to grab a taco pig better than anybody bro. Spit though they'll get all all that gristle. But yeah, I agree. You find that? You find that through line with almost no I can with almost anybody. But yeah, there is a lot of you know, the professional world especially it's very much if you have to go to a networking event, which is always horrible. That's probably the to me is the most telling of what you're talking about where it's like, they might as well just go, how can you help me? When they meet you? Go? Hi, AJ, my name is law. How can you help me? Like you might as well just say that the pomp and circumstance circumstances doesn't matter. You
AJ Amyx, founder of Social Glow online communities 30:17
know, maybe they should just skip that. Maybe they should just skip that and be like, Hey, I'm here to figure out how to take your money. So do you can just give me your fucking money? Maybe I'm going to skip all of
Law Smith Comedian Fractional CMO 30:27
it. oil salesman? How was this your first time at a BNI? Group? Yeah, but with gamification, like, I want to get to this bullet point of, well, really, we got to I want to hit because everyone's freaked out about AI. And all that, you know, any AI chat GPT Bard, grok grok. Whatever X. X is, AI is called, but how do you compete with that, for your community?
AJ Amyx, founder of Social Glow online communities 31:05
Oh, this the distinction between content being generated by AI versus like minded people learning something together or going on a journey together. And I think this is where the community fits in. And this this also does tie into into gamification. It's like, yeah, we're competing for maybe a prize, or who has the highest points. But it's only because as a community, we're rallying around a cause. And we want to go somewhere, or we want to learn a certain skill set, or we want to do good or whatever the cause of the community. The is. And I think this is one of the biggest things about like AI. If a business is especially if you're a coach, course creator, a mastermind organizer, I suppose, I think in different industries,
Law Smith Comedian Fractional CMO 31:59
that that mastermind term is like, right up there brain trust. You know, like, I don't have any trust in brain trusts in masterminds usually preys on the non masterminds. But sorry, I cut you off. Yeah. So
AJ Amyx, founder of Social Glow online communities 32:18
it's this, like the community piece is, is what's going to allow those businesses to thrive beyond AI, just creating content, creating content, creating content, especially, I don't know, if you're experiencing this, when I read content that's created by AI, I typically know it's created by AI, because it seems like it doesn't have any essence. It's just dry, it's, I don't know, it's just dry, it doesn't have personality. And so
Law Smith Comedian Fractional CMO 32:44
I've been saying on this show, it sounds like a foreign exchange student wrote it. Pretty much, if it's any kind of something to read, it's just a little off, you get what this thing saying. But it's, you know, no one proofread it before posting a lot of the time.
AJ Amyx, founder of Social Glow online communities 33:01
Yeah. And so I think this is where the community piece stands out, and allows the business to really survive, and not only survive, but to really, really thrive. And we can create community around a whole bunch of things. I mean, even if we go outside of IBM for a second, I had our air conditioning replaced a couple of years ago. And if the service provider said, Hey, I have this community, we add all of our customers into it, and I post like advice, you know, once a month or whatever to help you get the, you know, the best longevity out of your air conditioning system. Do you mind if I add you in there? Yeah, be great. And so he can tell me and create content once a month, or you can create a video and put it in there. And maybe it's summertime and be like, Hey, if you haven't cleaned up your cool your coils, make sure you get the water hose. Here's how you do it. If you do this, I'm giving you know the five years so you're not having to come pay me another you no $18,000 for another air conditioning unit. Now it sounds crazy. But that's going to help that dude have a longer a higher LTV. Because when my air conditioning inevitably breaks at some point, if he was nurturing me inside a community guests who I'm going to call when I have problems, or guess who I'm going to refer when I'm talking to somebody, and they have an air conditioning problem, that dude who's been helping me out inside the community that's helping me take care of my air conditioning unit. Because I know nothing about air conditioning units. I didn't even know I need to clean out the coils. Thankfully, my dad was here over the summer. And I was like what the fuck happened? or air conditioning? Like did you clean up the coils? I'm like, No, do you mean no, that was a thing. So there's so many possibilities for all types of businesses, leveraging community if they'll think about it, and just really go out of their way to actually, I don't know care about people serve their people, those who are willing to do that. I think they're going to thrive as we come into more of AI integration,
Law Smith Comedian Fractional CMO 34:54
where you kind of nailed the last question I had for you which is kind of talking about You know, how do you get those higher paying clients? And I kind of summarize that, as, you know, you can build trust with your community. For the long run, they'll come to you with intent for maybe knowledge or to know that they're not getting ripped off by their HVAC, which happens a lot. I've had had some of those clients. But like, you know, it's it's a long term trust building. And I'm sure you will say, the more you put into the community, the more you get out, but the more they get out.
AJ Amyx, founder of Social Glow online communities 35:35
I would, I mean, yeah, I think it just comes back to like, help help solve problems. And I think there's a lot of people go wrong, when it comes to community is they're trying to solve this big, nebulous thing. And I'm not saying it's a bad a bad thing. But if we pull it, pull it back to the basics, and just really live in the question, as a business owner, what is a very simple or this problem, what is a single problem, I can help my perfect customer get in a very short period of time. If we can do that, then there's we could create a like I said, a masterclass a low ticket product, a low ticket challenge that we can pay, we can have people pay for to solve that problem upfront, we can use gamification you could how's it and social glow, you're going to get paid to build the community. And then from there, just keep showing up to help them solve problems. And that that is going to lead people into whatever your path is, for bigger products, bigger services, whatever your your sales path is. And we didn't talk about this on gamification a little bit, but also thinking about like, inside social glow, we give all of the admin, the ability to give people point is for liking a post commenting on a post, watching a video, completing an action item completing a course. And so you can think through is like, Okay, well, if I'm helping somebody solve a simple problem, whatever that is. And here's all of the steps and tasks that I need them to do to get the result that they've paid for. If they did all of those things, and they did all the actions, and you set how many points you're going to get per action? What's the total of those points, and let's just say it would be 1000 points. Well, and let's say your offer is $3,000, for maybe 60 days of coaching with you, or maybe it's, I don't know, $10,000, or $18,000, for an AC unit, since we talked about that, we then could say, Hey, you have these 1000 points. I don't know if you know this, but those are dollars now. And you could roll that into the $3,000 coaching program, or the $18,000 AC unit, or however we want to think about the redemption piece of the points rather than just thinking about it as like, competition of like, oh, yeah, LA, you're the top performer this week. Congratulations. Let me send you a hat. Nothing wrong with that. There's a place for that. But I'm saying there's a different way of thinking about these points, rather than just thinking about it as like, let me let me recognize you. It's like Chuckie Cheese. Could you imagine law going into Chucky Cheese, playing the games? Getting tickets? But then there's no redemption counter? How would you like Chucky Cheese?
Law Smith Comedian Fractional CMO 38:25
Not very much. Yeah, no, no much
AJ Amyx, founder of Social Glow online communities 38:27
right? So why don't we start thinking about applying a Chucky Cheese philosophy or mentality into community and leading our people? Hey,
Law Smith Comedian Fractional CMO 38:37
I like it. You're doing the Lord's work. rising tide raises all boats are starting to think more idioms. Well, if anybody wants to find out more, get the get your glow up. The social glow up wink on social glow.com and thanks for coming on. But yeah,
AJ Amyx, founder of Social Glow online communities 39:01
a lot. Thanks for having me, brother. Appreciate it. I'll talk to you later.
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