#430: How To Listen Up For A List Of Job Post Sites … cause we blast 'em fast
LIST OF MARKETING JOB LINKS YOU PROBABLY DON'T KNOW ABOUT (40+ links) https://www.lawsmithworks.com/blog/list-of-marketing-job-links-you-probably-dont-know-about-9-26-23
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Transcription by https://otter.ai/referrals/AVPIT85N
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:00
Are you ready? Yeah. Okay. All right. Sweat equity podcast and streaming show the number one comedy slash business podcast in the world.
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:15
Whenever he was ever miserable,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:17
I miss just the board in general. Yeah, me too. You know, sprinkling some people call me cool, Eric, pragmatic entrepreneurial advice with real raw dog. What? Hey, we got a new sponsor. Sup Yak?
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:35
That's definitely how you say it.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 0:37
Zzap Yak. I even emailed to ask him phonetically how to say it. Oh, really? Because I was like, because it's ZUPYAK. It's the first search optimized AI writer. I've been using it for the last few days, and it is legit. Do you hate those AI writers that like Jasper? It's a little too confusing on the on the inbound when you start it?
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:02
Yeah, I guess. I mean, you're just talking about the prompts. And
Speaker 1 1:06
this is a simplistic AI writer that is focused on SEO. And they're a fan of our show. And so they wanted to let our fans have a little hookup.
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:17
When when somebody wins. If you get a
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 1:19
zip yak.com Enter the promo code sweat. You get you get something off I didn't get how much
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:27
did you get that far? You're gonna get funny. It'd be good though. The other thing about it
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 1:30
really inexpensive compared to byword or Jasper or cert, tack or whatever, just
Eric Readinger, Fractional CMO, Producer and Head Of Media 1:37
saying words. Real
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 1:39
good a zodiac.com z up yak.com. And let's keep it short and sweet. Let's get this party started. It's called sweat equity.
Listening to the sweat equity podcast, we might have an unusual variable during this episode, as my kids are outside the studio. Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:26
And you know, think he thought it was over? No, he just the first 90 seconds.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 2:31
They just want to they want to perturb the bear a lot. And you know, that's how it goes. Let me close this door.
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:40
Would they react if I gotten that? If I acted like I was angry?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 2:44
Well, there is at work. There is a thing. I couldn't do it to your kids. But there is a curse there is a Korean teaching method. And not because my kids are half Korean. I heard this. I think I'm broke crashers podcast, we're
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:57
good. This is where you should get your information. Where but I
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:01
I've heard it since and so you know how you know what they do? The Korean parents, they will make you go so your kids would come to my house. My kids are going to your house to get homework done after school. Okay, because
Eric Readinger, Fractional CMO, Producer and Head Of Media 3:16
it's easier to yell at other people. Because they're
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:19
not going to they're not going to Yeah, they're they're going to risk like respect the other parents on the you know, weird way a lot more. I don't know how I feel about that. They're not going to fight the How about this. They're not going to fight the other parent about doing homework.
Eric Readinger, Fractional CMO, Producer and Head Of Media 3:33
I mean, in the beginning, right, Ryan's get comfortable.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:37
I think he does sit down. I don't think you keep them forever. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 3:39
don't know. That's, that's weird. I think that's pretty smart. There's no man, like now that's just that much less time you're spending with your own kids. I really think about a lot to countries start to get jealous over each other.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 3:54
Other than America gets probably the most output for the amount of people and land. I'd say Israel and South Korea. Where do you talk to Japan? Just as a country they get the most they they get the most shit done. They're like high GDP. They're just hard working because everyone's tried to kill them. Okay, centuries, the last few centuries. So that makes it pressurized diamond kind of thing. I feel like that. I don't know.
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:23
I don't know, either. It's just it's pretty broad statement.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:27
Well,
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:28
what about the art, you know, their contribution to the arts?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:32
Korean movies are insanely great.
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:35
You go with Korean movies? Yeah. Oh, boy. I mean, America is you know, they're putting up movies
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 4:41
I said other than America. Our output is is multiple x times the amount of population we have here. Okay, we have the highest GDP. And it's not fake, like China's where they're like, Yeah, we're building all the time. Yeah. All right. No one lives in those buildings. Yeah, no. fallen down. And we're kind of doing it at you know, half speed, because half this country is on perks or are obese. Not
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:09
again, another broad statement. What the country is on perks and an obese? Yeah,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:17
I put them in one there is well, I mean, that would put us over
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:21
the Person B city. Yes. The perks part. I think that's a high number. That's a high number. I mean, yeah, but they're just the caboose on that train.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:28
But um, yeah, for sure. Now, the percentage is smaller compared to OBC. But wrecks you way harder. Yes. Yeah. Make sure you
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:38
are not getting a lot done just to
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:40
make you productive. Because from my point, I'm saying we get a lot of output for how many what we have here, right? I just saying Israel, South Korea, there are two small tiny countries that do a lot of output. That was my whole thing.
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:54
We do a lot of output. Okay, stop asking me about it. Get a
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 5:57
lot of results.
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:58
I don't know about the teaching the homeworks which off dosey doe. See, I
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 6:03
immediately was like, That's a great idea. I'll never do it. But it's a great idea.
Eric Readinger, Fractional CMO, Producer and Head Of Media 6:08
Yeah. Good luck finding American parents who agree to it.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 6:11
Oh, I can find some Asian parents for sure that cheating is cheating. Obviously. No, I'm in I get I get in through the through the backdoor. Because I'm a I'm not but white dad. That has the half Korean kids. So I get to get in. I get in the club. Okay, I trust you. And then and then they kind of think of me in a, like, similar way but different. Different opinions of me. Like if I the last big black friend barbecue I went to I was the token white guy. And best I could best you're gonna get as you stupid, you know, right. trying to be funny. Yeah. And then the Asian American parents, you might get a little, you're kind of funny. Even go on vacation style. But like, they're, they might give you a little bit, you know? I mean, they're like old cowboys in that way. Like, I'm firing hot man. I've been in the I was in the car with the kids for an hour and a half.
Eric Readinger, Fractional CMO, Producer and Head Of Media 7:14
Right? And none of this rhetoric landed with them.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:18
Right. He was telling me my daughter is telling me jokes, not not true jokes, stuff like that. But we couldn't have been correct. I tried to correct him and I couldn't even fit I was like we both messes us up. So if we're anything for this episode, resourceful voice that wanted to be the Suze Orman of digital and be very,
Eric Readinger, Fractional CMO, Producer and Head Of Media 7:43
you got a big long list
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 7:46
to reel it off. And you're gonna laugh because I'm gonna butcher a lot of this stuff. I'm glad you read these things that I'm dropping in here. Oh. It's like five legs. So in a fractional cmo group, slight group I'm in a guy dropped a list of bookmarks for people looking for jobs. I thought that was really nice to do. So I took it copied and paste it put it on my blog. Yeah. I get that SEO Yeah, dog.
Eric Readinger, Fractional CMO, Producer and Head Of Media 8:15
Yeah, no, no rules. But I
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 8:17
thought oh, this would be good to reel off on the show. Because if anybody's listening trying to get their hustle on or they're unemployed, or rudderless, here's the stuff. This is a really good list that I didn't know most of these. So I'm gonna they're broken down into little categories, but these are job boards you you don't know about. You probably don't know about all right, category number one. Project and contract work bolster brain trust business talent group. catalent. Korn Ferry.
Eric Readinger, Fractional CMO, Producer and Head Of Media 8:47
Yeah, that's with a caregiver. A space in between. I didn't even know you started the list.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 8:51
Yeah, well not gonna get the URLs out. I'm trying to do this fast. So I'll put the I'll put the link in this episode description. So Korn Ferry with a que si.
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:03
Yeah, you didn't say that. See? I'm gonna slow you down. You were
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 9:06
talking over? You're telling me to slow down. Take a pause. I'm trying to I'm trying to do this for the clips man. I can just be named intervene because it's all about clips now. Okay. Side Hustle stack Vera tucks workable those are all the project and con project and contract work. These are fractional boards and agencies, fractional boards and agencies. Bolster continuum fractionally gig x higher. Cmo, Mallory industries, and marketing ampersand marketing, Paladin impact passionfruit publicists shiny tech CXO V. Chief? Good, all right. Again, if you're rudderless, you're trying to find a gig. You're trying to maybe a part time. You know what a lot of people are doing the doubling up now they're doing two full time remote jobs. because a lot of jobs don't well you those a lot of full time jobs don't make up there and they'll do the tracking on laptops and stuff right? Or whatever. Whatever horrible mechanism instead of actually managing people Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:15
We're watching you everything you do better be working on
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:19
cool we found out that was cool that ours were trying yeah never told us or told us or never signed anything. Anything about that paper I found out we got fired. I got fired. How'd that go?
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:38
Not well. Came across combative, I guess.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:43
I'm sure became defensive to combative pretty quickly.
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:47
That word was thrown around.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:50
This next group, if you look finger
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:52
gun, I didn't mean fingers.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 10:55
If you're better in the startup Focus Area Adelphi enact ventures oughta OTA Sequoia startup jobs well found Union Square venture lube Y Combinator jobs. If you really like startup gigs, those are your job boards. Look, I like startups young man's game. I like him in theory now but I'm at the old man point where I'd rather take one that is like your three and build you know from an unless they have seed money. I don't want to mess with it. But good experience in my 20s, early 30s more traditional job boards, ama job board Best Writing built in NYC creatively the job platform for creatives, forums, jobs hired guns, Inc. Well, jobs in ad tech Korn Ferry again with the K. Marketer hire marketer on demand simply hired the second shift female focused. We are Rosie. That's for Rosie O'Donnell fans. Oh, by the way, have you seen the picture of Rosie O'Donnell?
Eric Readinger, Fractional CMO, Producer and Head Of Media 12:08
Was she hot? No,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 12:09
Kathy Griffin. Oh my god did it's all over Twitter acts or whatever. But I didn't know who it was. Everybody's passed around this one picture of Kathy Griffin. I was like, Who is this guy? You might have to look it up. I'm reeling off these because it is. It is I'm surprised you haven't seen it. I've seen it like 400 times in my feeds. The next for recruiters if you want to have a recruiter find a gig ecommerce jobs Heidrick and struggles Mark Goldberg on LinkedIn and why is your partner's it's like that one but worse. Worse. Yeah, we go to go to Twitter.
Eric Readinger, Fractional CMO, Producer and Head Of Media 12:54
I don't think I want to
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 12:56
know I think you want that because it just looks like that one. Like the cover art for her episode on when Kathy Griffin was on. Like
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:06
I was like how she used to pretend to love Tom Cruise be in love with Tom Cruise? Yeah,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 13:10
apparently she's worse than Ellen tie times David Letterman as far as being an asshole on set. Oh, really? Yeah. Expert networks Alpha since alpha sides. A thin Ium cap vision clarity. Cap. These real cap vision Oh, classic
Eric Readinger, Fractional CMO, Producer and Head Of Media 13:27
cat vision clarity.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 13:29
Clever X deep bench dialect that expert wire GLG guide point enlightened with an eye that's for health care, Magellan Maven, measure match Newton next Tigges third bridge, Coleman research group in Xin zintro. Those are like paid research things I've sent you a couple of those have forged a couple of those paid research deals. Look, I didn't when I was broke. I was like, I'm not better than you know. $100 for a video interview for 15 minutes. That's how I kind of put it but in freelance recruiter draft board, I'll put the link to my website that has all this.
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:14
Oh, yes, you need to for sure. But I don't know a lot going on.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:19
It's a lot of stuff. But I figure maybe I can make a supercut of it posted. And then we look like we did something in this episode. You
Eric Readinger, Fractional CMO, Producer and Head Of Media 14:26
don't need I mean, if you just super code is almost not necessarily you read them so fast.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 14:32
Yeah, but it's fun because I figured out with the video editing software I have that it'll it can auto cut. silences out, thus making super cut. Okay, like when I had you reading that? That handwritten letter from my brain, right, the author of on perks. Yeah, I was gonna say it, you can auto make it just cut for you. That's pretty dope. Right? That's awesome. Because the last thing I want to do with video editing, it takes A lot of time to do a good yeah. For us for the show. You know if I can find his work
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:06
to get you get one to listen.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:10
Yeah, if I can find a funny funny part, you know, any what's going on in your world?
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:17
You don't know what's going on.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:21
P sound for for four years I am tired. Man, what's happened to you're not getting up at 430 anymore for a while I just don't
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:34
need to.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 15:35
You never needed to Well, yeah, did
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:39
I mean realistically that used to have if I wanted to actually like, exercise consistently and you know, have a daily procedure about it. I'd have to get up that early. But no, I don't have to. One thing work starts later. And I'm getting my exercise in all day. It's like, it's weird. It's weird. So I have to guilt kind of about it. Waking up later for the
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:05
uninitiated. Your your coach read over a school. Yes. Leave it at that as part of your rehab. Life rehab voluntary.
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:17
Yeah, I mean,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:19
I think it's a good move for you to be doing that. You know, as much as I want you more involved in the agency life it's, it's I think the structure getting out of drama is always good. Yeah. Well, for sure.
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:31
Little dramas. Right now, like,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:37
geez,
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:38
No, I'm talking about like, you know, the kids. Crazy.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 16:44
Hey, man, this is work life balance, too. We're not all business.
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:47
I'm just trying to get my, my teaching late, like where it's like, I'm not exhausted every day, you know, where I just kind of get into that groove or within a couple of minutes total energy left.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:00
For your kids when you write? Yeah, I feel that I really have to, like remind myself on the daily like, be present. Yeah, you know, don't so now. But you know, I've got I don't know how you have it. But I've got like, a nightly routine of like, basically 10 things I got to do every night. And I run down this list. Yes. My son.
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:23
You're gonna go trips in the hills. The door open a little.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:30
It's like, dating in middle school. Yeah. And he's.
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:34
Let me see your hands. Yeah. All right. Well,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:37
I mean, my kids want to come in and get on the mics and then go I go. What do you have to say? Nothing. Adam Sandler gibberish Yeah.
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:50
Oh, man. I wish I had more to talk about. You know, it's like stuff that happened. I can't get into all that.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 17:59
Well, I saw one of these. These news articles. I saw that it dropped in our slack that you didn't maybe even look at the headline. What would one first private us passenger rail line in 100 years? Okay, Miami and Orlando. That's crazy. Yes. I didn't know Amtrak was subsidized.
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:22
Oh, for sure was a good thing makes money.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 18:25
I don't know. I thought maybe they made in like commercial industrial kind of shipping.
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:29
I actually saw that separately from you. Did you see what has happened since then? We know that one is already is it the what's
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 18:40
it's Orlando to Miami? What's
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:43
going on? It's like a clear track or something like right line, right line? The one of the trains. Amen. What did he want to get out of here? Okay, do one of the trains has already hit and killed somebody.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:05
What did that what did that person who the train,
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:08
right? Exactly. That's what I'm asking.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:11
What How did that happen? Dude, I
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:13
don't know. Is it not? Is it automated in some sort of way or something? I feel like that was part of it.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:20
I thought it was just a high speed bullet train like they haven't Japan.
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:25
Yeah, well, either way. It's very suspect. It's so crazy. conspiracy to know where it's like, how does that shit happen?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 19:34
Well, my biggest thing was like when i i part of the reason I left la over 10 years ago was because the traffic was so bad. They kept promising a fucking Speed Speed bullet train, either from LA to Vegas, or LA to San Francisco. Except they haven't even done shit yet. And they've spent like billions of dollars. Yeah, how does this happen?
Eric Readinger, Fractional CMO, Producer and Head Of Media 19:59
It's just I mean, the automobile industry shuts it down every time it sucks. But it's like, dude, if there was a subway in Tampa, I would use this shit. I have a train in like, New York subways. Awesome. And the
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 20:12
reason Tampa is messed up is because the mafia used to make crazy bids and own the bidding on all the road construction in like 50 6070s When all the infrastructures laid out Yeah, that's why the whole cities like scattered out. Yeah, because they're like, apparently the rumor was, they would have, like, if there was three bids every time you know, something was going up. Contractors going up, though, the mafia here would have two of the three do really high grossly high bids. And then the third bid would just be egregious ly high, but not as high as the other tail. And then they do three card monte and just kind of flip them around. And so not all that's like,
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:57
that's how that worked. Either way. I mean, even if they had just if I had to drive to a train station that would take me to Orlando. That will be huge. The main
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:07
transition that goes there, but
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:09
not realistically, you know what I'm saying? Like something that's like, what what's an Amtrak doesn't go to Orlando does? No, doesn't you have to go to Orlando get on Amtrak?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:18
No, there's one. There's a station in downtown. I used to live next door. No. Yeah, I don't think so. Right now.
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:26
What remember having to drive my grandpa in Orlando to get on the Amtrak car train? Was it maybe not that?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:33
Maybe that is a different memory? No, or maybe? I'm definitely remember. Maybe he smoked you on that deal?
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:41
We made sure you got on there.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 21:44
Well, my thing was always like, even if automobile makers really suppress it? No, because it takes forever to that's the other part. You have to have. You have to have a ride in Orlando because the Lando has the same problem. You're there's a bus. I mean, there's a bus but there's bus system here, but it sucks.
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:07
Bosses in general, it's not helping anything.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:10
Well, like when I lived in LA, I would take the bus because I lived in West LA and go to Santa Monica, which isn't very far. I didn't want to ride a bike because you'd show up to work sweaty shit. But it was like, but it was better that it was better than paying for parking. You know?
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:26
I mean, is there marketing that that bad that I had no idea that I'm saying do
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:31
you look out the map is all over the US. So you could take it all the way across the whole country? You could go on the outline outside?
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:38
Well, I mean, there's, you know, about seven routes across the country. I'm just saying.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 22:43
It's way more vascular. Of a map than any. Yeah, hopefully. But a bullet train, but it's slow. That's right. And like maybe it's because I've just watched the movie bullet train or whatever. That one movie bullets. That action movie with Brad Pitt. And is that one's gone? Oh, it's pretty good.
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:08
It's what is it was what is it about? Remind me? It's like I started watching it.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:12
It's a little bit of a like clever, silly.
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:15
Tasty. Yeah, heist going a little bit. But it's all good cast.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:19
And it's all contained in the train.
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:22
Right? I do like me a good contained environment for a movie.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:27
Well, I mean, it's, it's not under siege to but yeah, it's
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:31
pretty good. Is that come on?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:33
But I mean, like, it's, it was really well done. I want to say the guy who did it, the director directed Deadpool one of the two words. So it's got that kind of like, really good action, some witty lines, good cast, think
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:46
look, I can show that in fact.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:52
I can now show stuff on though we
Eric Readinger, Fractional CMO, Producer and Head Of Media 23:54
can always do and I just never think to do it. Half the time of the
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 23:58
evening, knowing where I'm gonna get some silly videos. Of what? Well, there's motivational. The motivational speaker Dan Pena,
Unknown Speaker 24:08
you ever heard him know,
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 24:10
he yells it. People pay a lot of money to go to this castle Leone's and he just yells at him. Because you're stupid and ugly, stuff like that. He's like, he basically does tough love kind of motivational speaking to entrepreneurs. That, like when I picked up that I really remembered from like, five, six years ago. I think I heard it on your mom's house originally. Because he's that like cutting.
Eric Readinger, Fractional CMO, Producer and Head Of Media 24:40
It's like I probably actually it's I think I remember college
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 24:43
football coach style. Yeah. It's like Nick Saban. Business, motivational speaker but it was like, you can't you want to do all these things for other people. You can't do it without money. And he basically drives that point home. He's like, you can't You shit. If you're broke, you can try and volunteer your time, but you're not going to get to where you want to be. You're just going to stress yourself out kind of thing. But he does it in such an old crusty man way. Yeah, and injustice. But I can bring up some of his clips next time. Well, there's one big thing that's going on is there's two things with tech and the government right now. One is a lot of AI talk a lot of tech, titans of industry in the tech industry, they're going to Congress to talk about AI and how it can get out of hand. That's kind of a nothing burger, because nothing's really going to happen other than informing politicians what's about to happen, a new talking point, and they're not going to get it. The other part is set by a client today about the antitrust case going on with Google and their advertising. Because they're in an antitrust case, because they monopolize, then I was like, well really breaks down to they own the search. Yeah, they opened it.
Eric Readinger, Fractional CMO, Producer and Head Of Media 26:12
And didn't they already do that, like five years ago with the search? That was how was that not included?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 26:17
Well, ads, now they put the ads element into it, here's the problem. They may have had to use the ads as a driver this time, because they failed the last time to really do anything. And I said, you know, I replied back. And I was just saying like, while I don't like it. It's a necessary evil for a lot of service businesses that are hyperlocal you're gonna have to use Google ads now. Whether they inflate because part of it is they they Jukun a lot of cash in there. Yeah, no, no, no increase bids, apparently, like artificially whenever they want.
Eric Readinger, Fractional CMO, Producer and Head Of Media 26:58
I mean, of course, like, it's all there. It's all their money that they're playing with their
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 27:02
neck. It's part of the auction. Yeah. And the whole argument was,
Eric Readinger, Fractional CMO, Producer and Head Of Media 27:05
it's a smart bid. That's the new smart AI tool we have for doing your own shit.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 27:10
David, this is why we're brothers from another mother, because that's where I was thinking because as as an ADS dork, back in the day, when you when you did campaigns, you could I mean, you can still do your own bidding manually. However, there is an algorithm forced upon you now, it's been like that the last couple of years, there's no way around it, even the ad copy you do for a search ad has to be responsive to the keyword or dynamic to, to to the the things you're promoting. You can't even do your own kind of fun,
Eric Readinger, Fractional CMO, Producer and Head Of Media 27:48
right headline. Yeah, you can't like they pretty much they give you like Mad Libs of what your ads can be. In the end, really, it's like, or, or if your ad gets pulled for using it. They don't tell you it's like you got to investigate and then do your own research. To make a Google
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 28:07
ad I have to appeal all the time. I have to check this account, like twice a day in the morning in the evening, which sucks, but really trying to build machine now that you know, is easy to manage laters kind of the deal we made. And I replied back I was like as like idealistically. Yeah. And like kind of against big establishment like that. We've been talking about on the show for at least four years like Google is a monopoly for search, which is also PPC search. Right? Not social media ads. Some people confuse that. Yeah. I call those social media ads. Those are technically paid social. Yeah, that's what we're paid media. But some people think that's PPC, I'm talking about, you know, the one two punch, right. When you search for something, there's, there's two ads before you hit something. And if you're low tech, or my parents age, you don't know those are ads. And if you're not paying attention, like I'm on a gummy, I'll hit an ad on accident, thinking it's the first result. Now, idealistically, optimistically may think hopes that you know being because Microsoft's got so much invested in chat GBT that'll give that might be the Pepsi to their coke but I don't think it's going to happen very soon. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 29:31
don't see it. Well, I don't see myself going on to Bing
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 29:36
yet but if you make it real quick, but if you use chat GBT and beings also tip I heard was like, if you're really looking for a video that you can't find that you know is on the internet. Beings way better to do that. You know, when someone's like, have you seen this video and it's like, taken down on YouTube? Yeah, also YouTube D monetizing a lot of things. Just by bots. We Paying. I hear comedians bitching about this all the time.
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:03
Yeah. Because they what are you gonna do about it? Hey, you
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 30:07
can't do monetize us because we're not monetized. We're not big enough things you do.
But yeah, it's it's one of those things where no monopoly can really stay monopoly for too too long, especially in tech. I feel like because, and especially one that has a personal relationship with a lot of people individually.
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:30
I mean, wouldn't how do they even do it? How do they even break it up?
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 30:34
Well, that's, that's part of the reason they made alphabet to was make that Holdings Company in between it. And now they have the conglomerate view. Their vision, they're technically broken up. Yeah. But no, they got to, they got ahead of it. As I'm saying they legally got ahead of it, which is gross. So
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:55
that's not a lot to look forward to guys. uncertified.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 30:58
If you need a job. We just hooked you up.
Eric Readinger, Fractional CMO, Producer and Head Of Media 31:01
Hope you're paying attention.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 31:03
Is this podcast. Do we charge for this? No, it's free.
Eric Readinger, Fractional CMO, Producer and Head Of Media 31:06
Right. So quit complaining. We hear you. And we're good. I think we're good good. visits from the kids. Yeah, like we should just keep going until they come back.
Law Smith, Fractional CMO, Stand Up Comedian, Sweat Equity Host, and President of Tocobaga Agency & Advisory 31:16
I'm tapped out. Okay. He's done. You brought a lot.
Eric Readinger, Fractional CMO, Producer and Head Of Media 31:24
That's true. I just made phases in the camera. You'll see
