#254: How To Update Your Friends and Family Via Podcast On Your Business Progress w/ Joshua Kennedy of Imagine Marketing
TRANSCRIPT
Wed, 9/23 · 4:30 PM37:32
SUMMARY KEYWORDS
contract people client months business shit pay podcast big work point website called sales talk sweat equity professional find minutes forward slash
Law Smith
0:02
It is bad when your mask smells Hotty Toddy, God Almighty. This is the sweat equity podcast company from a balmy Tampa, Florida. I'm your host la Smith sitting to my right your left on the dial. Eric
0:18
Reggie. Johnny Tati is not a thing to describe a smell
Law Smith
0:22
pragmatic entrepreneurial by St. Joe's We are the number one comedy business podcast. Arbitron rated number one number one on the comedy business. Sharp started out charts.
0:36
Both Billboard Top
Law Smith
0:39
Don't mess me up. All right, let's get through this. We're sponsored today by go freshbooks go freshbooks.com forward slash like a 30 day free trial on your invoicing accounting software, go freshbooks.com slash twit to get your 30 day free trial. It helps this show out and they'll help you get your invoices paid and in your piggy bank the next day. Yeah, you like that? We're feeling good. We'll do a live so this episode I'd like to get your accounting software going. Get get paid faster Don't let it just sit in limbo. Go freshbooks comm forward slash sweat 30 day free trial on us that's on that's on our tab ExpressVPN What? tri Express VPN does.com forward slash sweat get three months free of anonymity online. Don't chrome that Chrome a private browser? What's it called? You don't know? You know when you try to think you're being sneaky and you're like oh man, no one can track me in this setting. Oh, incognito? Yeah, yeah, yeah. Okay, it doesn't work. Yeah. Try what try Express be what doesn't really work. Try expressvpn.com forward slash twit. Get three months free. Row. Try row comm forward slash sweat the fanciest coolest edgiest financial district hist. apparel for working out dry road.com forward slash wet 20% models district using the layer is or using the promo code bridge 20 grasshopper, try grasshopper.com forward slash sweat $75 off an annual plan $75 at a plant try grasshopper.com forward slash sweat. Get your business phone line on your phone. I use it don't have a Google Voice number like a jabroni jabroni And lastly, Warby Parker Warby Parker trial.com, forward slash twit get five free pairs to try out your house to get everybody in your house to say you look like an idiot in those.
2:46
Oh, those might work it all the horses has in your house.
Law Smith
2:50
In the back, I use an enema. I got a prescription through it Warby Parker trial.com, forward slash sweat. Five free pairs to try out at your house or office and get ridiculed by the family until you find a pair you like. Sure, let's get this motherfucker started. Okay, what about my sweater?
3:29
Now you can go I'm sorry.
Law Smith
3:32
I blame it on my kid. You know, foreplay really helps me out. From what I hear. I've been reading a lot. 17 magazines, you would have told me that six months ago. I'm in a silly goose mood. Joshua, welcome back.
3:48
Thank you. Take a
2
Speaker 2
3:53
look at it. Can we do a podcast? Are you gonna just gonna look at each other? And
Law Smith
3:57
oh, I thought we're going
3:59
Yes, we are. Why are you not being a host of a podcast?
Law Smith
4:01
What do what is happening? I'm sleep deprived, which always makes you drunk at one point. What the fuck JK? Why don't you hit him with your plugs? Where can people find you?
3
Speaker 3
4:14
Yeah, so the company is called imagined marketing. You can reach us the website is imagine dash affiliate.com. It's an it's a affiliate marketing company. And we can be reached. We're on Facebook. We're not on Instagram right now. And also on LinkedIn. So you can just find us at imagine marketing on either of those platforms. That's where you can find us. I'm huge on LinkedIn.
Law Smith
4:39
I'm at LinkedIn Hor I'm bigger.
4:41
Whoa, ah girthier in India.
Law Smith
4:45
So this is what this is our third as part of a little kind of a series to kind of see if we can guide you through or just kind of talk about some problems. Now you come to these successful guys
4:57
and get some advice on What's your life?
Law Smith
5:00
It's like a case study. If you think we're assholes, you just go not do it. Just do the opposite.
5:08
Yeah. That's the full shame. Just
Law Smith
5:11
don't do what
5:12
yeah, that's, that's a good angle
3
Speaker 3
5:14
to say since since coming on, I've gotten probably three more clients bigger brains on stuff. So the case study is going in the right direction, guys, you're doing something right.
Law Smith
5:23
Yeah, we'll take our kick back a little send your we have a peel box for that check. So we'll Yeah, we'll take credit for it.
5:30
We'll keep it in the zoom chat or something you can let me know.
Law Smith
5:33
So So Alright, so let's say you know, first and second time, a lot of kind of broader stuff going on. What what are you working with? Now? what's what's hitting you is the entrepreneur, the young entrepreneur?
3
Speaker 3
5:50
Yeah, more and more, it's just a, so I had to do like, just the last thing I had to do was like the more of the contracts when I had smaller clients, I wasn't quite as focused on the contracts. But now that potentially there's more money that's going to be floating in exchanging it's like, I wanted to make sure that a lock that down because one of the biggest things I was afraid of is that, because how we work is, like I said, it's performance based but charge only after sales and customers are acquired. But in I take my pay after the partners are paid, right? So I don't want to do this thing where all these people I'm working with are, are owed money. And then someone's going to front not front me on the on the cash. So I had to make sure that I lock down those contracts and sort of like professional dup a little bit. So that's been sort of focused in the last month or so.
2
Speaker 2
6:31
But I feel like I said that the last time we talked what that was, like, do all the stupid admin contract like bullshit, like, get that on lockdown? Because it sucks, but you have to do it. Yeah, nothing. Get it while it's all fresh in like, you're not like, I don't want to get around to doing that again, or like updating that. Or you get into something with somebody for six months. And it's a back and forth. And you're like, what is the contract? Say? Well, I don't have a contract with them that look,
Law Smith
7:01
I'm nutty about contracts, just because we live in Oh, yeah, you're over the top way more litigious society, like it just every year feels like there's just more and more like, sign this agreement, you know, set, you know, here's a contract for something that never needed a contract five years ago, you know, when it comes to business, it just needs to be very defined. Here are the services, here are the dates, here's the payment schedule. And then, you know, the meat of it, that those are usually your exhibits a and b. And then you know, you're defining what services you're providing, the more specific the better, usually way better on your end, it's, it's always gonna be because they're always gonna want more first drafts always gonna be lopsided in your favor, heavily. You know, one big thing I recommend is getting an indemnification clause. So I've been coached up by power business attorney, Steve fantatic, who's been on the podcast, fantasy legal.com, your business refine, don't get a plug. But you know, that was one of those things. I'm not great with legal and I'm not great with accounting. So I got my two guys, go, look, talk to me, like, I'm five. You know, what, how can I get screwed? You know, like, one thing that screwed me way late in the game was never let a client pay with a credit card. Because if they are that risky client, they can do a chargeback on you.
8:36
And it happened I remember that. Yeah, remember that? Guys, this
Law Smith
8:39
attorney, that'll get a client, but yeah, six going the
8:45
other way with it?
Law Smith
8:46
What's up, fix it? That is a big six. So like, and then I tried to get the business attorney and CPA to kind of talk to each other about, you know, what's most beneficial, right? So you're creating the entity, you're creating your own operating agreements internally, but you're also creating a structure where you're not your personal assets don't get can't be vulnerable. And so I'm sure you've done that part like an LLC is just
2
Speaker 2
9:18
pretty good starter. How many shell corporations do you have? How many what was that shell corporations do you have at this point? minimum three. If you really want to end by yourself,
Law Smith
9:30
we know you've never been to Delaware. But what anything you you're worried about in this as I say the four corners on the contract very
2
Speaker 2
9:40
professional dick, though. What do you mean was that you're lying to I thought it was my grasshopper phone. No. We for what you're doing. Okay.
Law Smith
9:50
Do you face with the kids? I thought we did it seven. Okay, well, I'm sorry. Really unprofessional. Um, but What what has you worried about contract wise, because you're doing transactions, you don't want to be on the hook for right accounts payable, even though it's very noble of you to really want to make that thing. I think you'll see the incentive of you getting people paid quickly, will make them want to do more, if I'm guessing correctly,
3
Speaker 3
10:20
yeah, absolutely well, and then we're kind of the last people to take the, you know, to get our share of it. So, I am responsible to the, you know, the partners that are ultimately driving a lot of the sales and stuff like that, and you have separate contracts for them, as well as the individual clients. So I just got him. So there's basically a clause in the contract, right, that says, you know, you know, when if we break the contract, or whatever, it's like, you know, you still have to pay that the partner is what we know that the magic marketing is not liable for, you know, any of the sales or the customers that were provided through, you know, through our company or through the partners. So that's one of the that was my biggest concern, honestly, was that someone would, you know, try to break off and I would be in the middle of a contract or wherever, because we don't really have, I think it's like a 90 day notification or something like that before they break the contract. But yeah, that was my that was my biggest concern.
Law Smith
11:11
Yeah. And like, if it goes to mediation or goes to court, it's in your county, you want your home court, stuff like that. You want to have everything listed out. Look, this isn't the sexiest stuff. And that's kind of what the podcast is a little bit about, like, kind of get into the minutiae of it. But this is where a lot of people get fucked, like, by not, you have to pretend to be obscene to be a cool guy, right? Yeah. Unless, unless you're loaded, that's the only way you can really be lard. nerds. That shit, yeah, there
2
Speaker 2
11:47
are fines that happened, dude, there are things that happen on late fees, whatever, like you can be loaded and be a cool guy and not do any of this shit. And you're gonna pay for it. But like, most people, you got to be on top of it.
Law Smith
11:59
But either way, I was just like, even if you had the resources to really delegate it out, never have to look at it, you'd still really want to look at it to know, you know, to know your terms to know, you know, to just get yourself educated on Yeah,
2
Speaker 2
12:15
just to be a good business owner, you need to know as much as you can about everything, everything we
Law Smith
12:20
did you know, a text or an email can be considered a legally binding contract.
2
Speaker 2
12:26
Yeah, but that's only because you're psycho with that shit. And you, you know, drop that, like, Who cares
Law Smith
12:31
if you have a long email signature? I so I asked our business attorney to add a clause in there that that protects me from colorful language. Could you work up a 900 page disclaimer
12:44
that
12:47
time, that'd be great.
Law Smith
12:48
But I was worried, you know, you get very casual with people in yo in the dick joke, stand up world sweat equity world. You know, you get kind of really, you know, cool with everybody, and you don't want to try to like be funny. And then it gets taken the wrong way. And then you're really screwed, right?
13:08
Yeah, I don't do that in emails, though.
Law Smith
13:11
I know.
13:13
jokes and email. I'm
13:14
needy when I don't get I know.
3
Speaker 3
13:17
Is this an just reference to your colorful text that you said two months ago?
13:21
Yeah. What was that? Was it the black guy? Oh, yeah.
Law Smith
13:26
Yeah, probably get the meme. Yeah, that guy was it probably.
2
Speaker 2
13:31
Bro help. It's not good that I should know exactly which I share it around tick meme. You're saying it says you've got
Law Smith
13:37
a bunch of group texts that you're just Yeah,
13:39
I got like 14 times.
Law Smith
13:41
You're welcome. You're welcome. I try to spread joy dad. Yeah, your dad getting those is not that great. But I it's funny. In retrospect, it is funny to think about my dad. So it's funny to me. So I would recommend one. One thing I wish I did early on also was get like, get a template going. But like a drop down template, almost. Try to make it as template as possible. And then put it in proposal phi and use that
14:12
contract templates.
Law Smith
14:14
Yeah. But you can also what I like about proposal files, you can do the proposal and have templates for that. And then you can have the contract on the same document. So they're scrolling through the proposal, the the slide deck or the PowerPoint or whatever you want to call it. And then you can go, here's the contract sign right here, you know, and you can connect it. So if you're doing some projection numbers up here, and the proposal and you want it to be in a range, down in the contract, you can do that. Look, it's a bitch to set up.
2
Speaker 2
14:47
Like, but that front end work though. If you do that. You're good. Like, yeah, get it straight right away. Like all that shit. If you
Law Smith
14:56
just went like I'm gonna spend eight hours one night, I'm just gonna I'm gonna get this down. to a point where I could use it, it's gonna save me a lot of time. And just, you just had to sit there and grind it out. Well, it's just like how many people do we know that it's like,
2
Speaker 2
15:10
I got to send this contract out. It's like, why does that take more than five minutes would take me like two hours Why?
Law Smith
15:16
The further you get away from a sale, that meeting, the further away you are from the sale. So it's like that that last meeting you have with a potential client, as the minutes are ticking, so if you can flip that around quickly, or in the room is where I was trying to get to you know, that's where you want to be. Yeah, you want to emotionally they've already made they've already said I'm gonna do this
15:42
right. But all that time thinking you don't want them think that
Law Smith
15:45
time to really fuck you up. Yeah. And lose the sale. So lose a client other than any other kind of agreement
2
Speaker 2
15:54
stuff for or not okay, we don't have to talk about legal documents the whole time. We could talk about other business issues. Just saying.
16:05
drill down on these legal documents.
16:11
A little deeper,
Law Smith
16:12
but we definitely love when fan Teddy comes on and he just drops knowledge and you're like, Oh, that's why you have an LLC yet.
16:18
None of us are fantastic.
Law Smith
16:20
Right? We'll have a backup called Canadian Wonderboy. But, uh, so things are going well. You're you're getting what month four or five?
3
Speaker 3
16:30
Yeah, I think the business was technically registered like January 30. But we got our software, and like, the website was built and everything probably in mid April. So we're only month three. Yeah, three or four right now. Exactly.
Law Smith
16:42
And look, Mazel Tov, you know, you should have a beard, kick your heels up for a little bit and go Look, you're doing well, in the COVID area. Yeah, right. That's a that's something to remember to you have to like really go. Hey, when there's times that are going kind of good. I Yes. Take five minutes ago.
2
Speaker 2
17:00
Yes. I'm a big fan of that people like there's there's nothing wrong with celebrating a tiny victory. Like, yeah, if you don't, and that goes away. What did you're not like? What does it matter? Like, celebrate the rain. Like there's nothing wrong with that shit. Like, and if you failed the date the next day? Great. You got to at least have a nice night where you felt like things are going good like that. Yeah, that sort of thing really goes pump the brakes there. You don't want to get too excited. It's like, Well, why? Why not enjoy a little victory?
Law Smith
17:31
Have a little cheat day in your diet? Exactly. You know, get that cheesecake out. Get that get that? Yeah. That port wine. with it? Yeah. Pair it together. real sweet. Yeah. But I'm just saying like, you know, it. We talked a lot about self reflection. On the first episode you came on about, you know, you got to find what? Who You Are you as the owner and you as the business. You got to do the meeting in the woods by yourself and do the shrooms. Yeah, prove all we got a branding exercise.
2
Speaker 2
18:08
There's nothing that will make you figure out who you are as a person more than owning a business alone, right? where it's like, Okay, well,
Law Smith
18:15
I can it's isolated. Man, what
2
Speaker 2
18:17
am I okay, I'm actually not going to do this accounting shit, I better, I better hire somebody because I'm at this point, I'm not going to do it. And if
Law Smith
18:25
you look, if you can self reflect for like 10 minutes every day at the end of the day and go, Oh, like, here's what we're doing well, we need to do more of that. Here's what we need to work on and knock that shit out. I you get so caught up and doing all these juggling all these tasks and anxiety if things are going to come in. If you can stay disciplined on that kind of stuff that'll that'll keep you kind of grounded.
3
Speaker 3
18:52
Yeah, for sure. I think well, and back to your point about like, isolating and everything like, you know, building building the website from from, you know, I'm not I'm not a web developer, necessarily, but building the website out to a place where it's professional looking, it's like, I didn't have a ton of the investment coming into it. Or, you know, rolling cash from another business or something into it.
Law Smith
19:11
You had the sweat
19:12
equity, bro. That's exactly so.
19:18
So yeah, yeah, so it's just been and then, you know,
3
Speaker 3
19:21
one of the things is that, you know, I kind of before was coasting in my lap, working for an employer where I kind of mastered the system, and can just let it you know, I could leave it alone left you forget it, or set it, forget it, and, you know, be comfortable but kind of taking on this challenge as a business owner and learning all these things, you know, working with the CP, the CPAs, the contracts, the, you know, fit interface in the clients, all that kind of stuff is really, I feel like it's caused me to grow as a person and as a professional and obviously, as a business owner, so I wouldn't have it any other way.
2
Speaker 2
19:50
Yeah. And kudos to you for being you know, somewhat business professionally vulnerable to come on the show and talk about your plight as you're going through it. Yeah. I think it's interesting you say, you had a gig before where you're kind of learning the ropes or whatever. But like, that's usually what happens. I just, I think about mechanics all the time snap on. But like, those guys, they all know how to they all know how to fix cars for years, but they don't. They don't ever open their own shop until they sit around and they work for some guy, and they see everything he does. And they see how he does it. And they say, Well, I'm going to do it this way differently. And I like what he did there. And that sort of thing. Most of the time, the skill that you're doing in these businesses is not, it's always the business owning aspect, where it's, you know, paying the bills and marketing and all that shit.
Law Smith
20:41
Yeah, yeah, you realize how much like admin and clerical shit gets in the way?
2
Speaker 2
20:47
Well, I mean, like, the best mechanic in the world could be a horrible businessman like, yeah, like, it's, it's typically a lot of different thing. You know,
Law Smith
20:55
a lot of local businesses, you know, small businesses like talking like that local, like, you know, a cup, maybe a handful of plays, tops, like small business, typically, someone who opens one, because they're really good at one thing, right? And then they don't, you got to have the ego check to go I don't know. I know what I don't know. Right. And that's, that's what I did was our legal business legal. And that's what I did with our accounting, and a bunch of other things like, I don't know, graphic design language, I need to know how to speak to someone so I can manage them. So I didn't learn theory, and I had to learn the the vernacular, because I knew we're not going to scale unless I
2
Speaker 2
21:42
had to do every exactly, you had to be able to explain what you needed from these people who were better at what you're doing,
Law Smith
21:48
then, you know, at night, when I'm trying to fall asleep, search through Instagram or Pinterest for for good designers, like find them instead of waiting until the project happens. You know, that's something I could do try to fade asleep. So I would go Okay, I'd call it flex on this would be like, you know, you're not quite asleep, you're trying to go to sleep, but like, just mess around your phone, you know, and instead of just
2
Speaker 2
22:12
after the actual flex time and the banana hammock in front of the mirror, greased up.
Law Smith
22:16
Well, I mean that show time, then you get in? That's, and I don't wear a banana. Anywhere. I just wear an eyepatch down there. Yeah, so like, two parts are always hanging out. Yeah, one part is pretty good. Like a hot air balloon? Yeah. We're being silly geese. But what so let's, let's talk going forward. What? What are you concerned about entrepreneurship is an isolating raft out in the middle of the Gulf of Mexico. So what we're here for you, brother, what's what's going on?
3
Speaker 3
22:53
Now, honestly, I think one of the biggest questions that I'm going to face is when the work gets too much for me, because there's going to be some sort of like, cost benefit ratio of like, I've got this much money coming in the door. Like, if I hire more employees, like that's going to create, you know, I might be able to acquire more clients, but now it's a lot more work and everything. So finding that, like, if I find a sweet spot with the number of clients I have, and comfortable, and it's like a comfortable amount of work, and it comes from a lot of money coming in, that'll be a question of like, you know, kind of going back to the, you know, the mushrooms and the self reflection and saying, like, hey, like, how big do I need to make this thing? Or try to make this thing? How much do I need? And then also kind of long term planning, right? So if it does have sort of a sustainable, it has momentum behind it, right? And I say, Well, you know, am I trying to set myself up to sell the company in 15 years, or 10 years, or whatever the thing is, so, you know, right now, the focus is all on learning, and implementing and all that kind of stuff. And then, you know, those are questions that I'll have to address, sort of, like, you know, down the line, and, you know, as more clients and money comes into the company, so,
Law Smith
23:56
well, you know, to get to this, to the point where you're gonna really be kind of content, I would say, you're gonna have to have some kind of team members around you at some point. Oh, yeah. Your years from? You can't be a one man show, for sure. Right.
24:13
relax for a couple years, dude.
Law Smith
24:14
Well, let
24:16
me know that you know, that. Like,
Law Smith
24:19
and the best thing one of my professors in school would say like, if you're doing a pitch for business plan, pitch, we just have to write business plans, and you had to do like a presentation. Second slides, always. You know, what the exit plan is? Now? Every business has an exit. Nothing's precious. Right? Right. Yeah. It goes with your weekends and nights too. I bet you're realizing now you quit a 40 hour week job to work 80 hour week job, as they say
2
Speaker 2
24:46
so well in between that, I think an important thing for you and people like you is what is your time worth sort of thing when you're talking about, you know, maybe hiring people sort of thing. It's like, there's a lot of things like lawn When we were doing things, we could do things quickly. And we knew what we wanted to do we know how we wanted it to look with a website or whatever. And it was, it might have been faster for us to do it one scenario, but another scenario, maybe we should have hired somebody. Yeah, it's a weird thing that like I can't really guide you on. But like, that's an important thing to think about.
Law Smith
25:20
Well, one thing I was doing was reflecting back after projects or after clients exit and go, what did we do? Well, what do we not do? Well, and that's hard. That's a big mistake. takes a lot of time to do that. Yeah. But you're, you're kind of constantly obsessed about work. And, and you can't make time 20 minutes maybe to do that. Also, we didn't build off the success that we had. So every every client you got, that's, that's a case study, that's a way to show something, right? You're writing, you're writing that next marketing thing, currently, while they're under under your management,
25:57
right, always setting yourself up
Law Smith
25:58
right in everything you do well as a marketing opportunity. So upon exit part of your process should be, you know, how can I get more out of that client? Can you
2
Speaker 2
26:07
write me a testimonial, right? Can you do testimonial, Google review, whatever it takes, you know,
Law Smith
26:13
all that stuff, video, testimonial, if they really are better? Can you tell people about, you know, your experience, you know,
2
Speaker 2
26:23
that's something that the video testimonial that if you have an office, and you can have 10 square feet, or you have a camera set up, ready to go, boom, you want to do a video testimonial,
Law Smith
26:34
you could kind of get away with it with zoom, now, we just cut it out. Yeah,
26:37
you could, but you know, to, to make it as well,
2
Speaker 2
26:45
ya know, people because if they're if you're doing a good job, they're just as happy to pay you to do a good job. And then right, and then build on that by sharing it with others, because what you're doing, they can't do. That's why they're paying you to do it.
Law Smith
27:00
Just you sound like stupid, Dwight Yoakam I need my Seinfeld or my, their hair, I need to do what you can't do that. But, uh, you know, it's gonna be about process to scale. And it's gonna be about figuring out your sales and marketing funnel. On the other side, I see two flip sides to kind of a professional service business. One one head of us business development? And how do we create this model that can kind of work? In a weighted average, you'll know, if I have this many qualified leads, you know, we're gonna be fine. Here, here. And here. Well, how do I get all this qualified leads? What's our marketing plan? And how does that work? And then you're probably harvesting your current like your friends and family, your friends of friends, the acquaintances, that kind of sphere of influence. So you're probably harvesting your professional contacts to kind of, I'm guessing to get these clients, right. And so if you ain't, you should be right in their goal, you know, at the end of the years, should be having a client that you had no connection to how can I how can you get there, right? Because the well will run dry at some point, but or how can you make it like MLM like Rodan and Fields? And they tell somebody, and then they tell somebody, and then they made some friends? And then you have a garage full of inventory?
3
Speaker 3
28:27
Yeah. What I will say is actually one of my first real real client, I had a couple that were one was a friend and another one, kind of a small companies or small, really big company, just more websites, e commerce stores. My first real client was someone I didn't know, at all before prior. So I think we talked about this a little bit last time was basically like finding some constant commonality or some common ground, right? So if you can relate to these people, and on some somewhat of a personal level, and then you sort of like, um, is actually an a guy that I work with who sort of account manager but for me right now, and he helps out with a unit sort of, like, client, you know, the client pipeline, pipeline, and all that kind of stuff. He pointed me to a Tim Ferriss article, which, which is like, you don't you're not a fan, in the sense that food deflation,
Law Smith
29:12
um, you know, it's kind of like Tony Roberts like you like them, but you're like, ah, I don't know,
2
Speaker 2
29:18
Tim, tell me how to manage my $80,000 a month pharmaceutical company. What? So? Oh, there's a step in between there. Okay. Thanks, Tim.
3
Speaker 3
29:28
I'm sorry. Anyways, good. No, but it's just basically that he was saying is that, you know, asking basically just like, these personal like thought provoking questions of, you know, CEOs and owners or whatever, like how it was like an article about how he got a couple students in the CDL class that he guest lectured for, they were able to get, you know, people at Disney people at ESPN, whatever, they were able to access them through this like sort of email protocol. So always testing always open to new ideas, but yeah, completely with, you know, relying on that and like, you know, internal work that I've got to but also, you know, have it figured, you know, trying to recruit new clients and outside of that sphere like you said,
Law Smith
30:06
Yeah, tinkering. Look, man, you could cut up this podcast if you if he found any clip for you and cut it up use it to promo yourself you know, like,
30:17
definitely you should We hereby grant you access to do that,
Law Smith
30:22
yeah, you have our permission, I don't really want to do it gladly cut you up. But I mean, like, it is that thing of like, again, everything you're doing well as a marketing opportunity. And every problem you're having to solve internally, that's an ops process thing you need to attack. Alright. So
2
Speaker 2
30:43
but this is a unique situation that most people do not have where it's, you know, you chop up a right clip, it's like, you know, and that's goes back to my, my cast as a marketing tool. I'm really ANGRY DAD
Law Smith
30:53
angry coach, just to kind of bring home the point. Yes. You know, I know you're not comfortable with where you're at, like, there's right, but I just want to drill it in a little bit just for a little more uncomfortable job. No, just to just to remind, like, ever feel comfort? Look. Yeah, any advice I give? What do you do talking to myself working? Right. You know, I wish I wish I was that altruistic that I could just give advice and just mean it for the other person. But I'm also talking to you're always talking to you, I'm trying to you know, self absorbed. Yeah. Not narcissistic. So, but I got a great ass, I can't help it. So bring that into it. Hey, Brazilian women stop ministry head into and they're like, how do you get that ass? And I go, don't worry about I've never seen that God given all the time. It's a good, good, it's a great ass. Let's get it straight. There's no hair on it. Um, so going forward? What do you see coming up? Do you have a work methodology? How about that?
3
Speaker 3
32:00
Uh, I mean, honestly, it's right. Yeah. So one of my things is, is just like I said, to kind of that understanding where the value is as far as because I do have one or two people that I'm working with. And thankfully, I've had a couple developers kind of I've reached out to on LinkedIn that are helping me in my spare time with some of the implementation when I want to do that. But it's understanding where the value as far as the client, you know, where my client focuses, so, you know, seeing where the biggest opportunity is, and then just like how to manage my time and kind of doing that right now. So
Law Smith
32:30
then, do a timesheet this nerdy, but your labor business, your service business, right, right. Your commodity is time, right? And if you figure out over time, where you're wasting time, that's that reflection, if you can spend that 10 minutes at the end of the week and go, man, I ate so much time talking to this bullshit, unqualified lead, right? You're trying to convert them, man, I burned a lot of time doing that, like, just chasing someone who wasn't going to do it anyway. And I never realized it because you're just like, I need I need it. And if I was just calmer and stuck to my plan, I would have saved time and got stuff done earlier. But work methodology question was more about on your process on getting the actual work done. Are you agile, are you working? Are you getting up at a certain time every day? Are you agile, are you waterfall method? Are you what kind of work style? Are you? That's? That's the question I'm going to put out there to you. I didn't figure it out till us three or four years in until we took that Astro strategies, personality tests. And it was like your project manager score is an eight out of 100. I was like, God, I need to fucking work on this. But my ob score, like director of office was like at several brag. Oh, yeah. I'm praying about that. Oh, my God. That's the
33:55
worst narcissism
33:59
narcissism.
Law Smith
34:02
score was dynamic, you know?
2
Speaker 2
34:06
dynamic, not passive CEO,
Law Smith
34:11
passive aggressive
2
Speaker 2
34:12
or the you know, the rector, saying like the CEO Pepperidge Farm is probably a little
Law Smith
34:16
bit but you think Ops, you would think operations and project? Go hand? Right, right. Or woman? Right. And that's what I thought. And so if you look up, you can google right? Remind me and I'll send this to you. W ri ke to project management app. But they have really good resources on how to choose your work methodology. Are you pressed to are you Six Sigma? Lean? You know what, what kind of things now? Right? What works for you? Because you could kind of play around maybe we're this maybe we're this. So by the time you bring people on? You already got that system just dead, right? Yeah. And one thing we used to do That kudos to Eric for I think getting it going was we had kind of a playbook in Evernote. Here's, you know, when we're doing website development, here's we're writing how to do the work for the future person we've, we haven't even thought of yet
2
Speaker 2
35:16
somebody that you just pulled off the street that has the skills to do what you need them to do, but they don't know what order to do it or whatever. You know, that sort of thing where you know, every time you're gonna ask these people this question, where's where's the images you want to put on your website? Do you have that you have your brand name? Do you have anything really Plus, it's something that's gonna happen every time.
Law Smith
35:36
And then anything really difficult. We had to figure out it was excruciating. We had to take a step after we're done. Because we used to go like next thing that get to the next day. And then we take like, five minutes screen record. You know what we just figured out? Yeah, teach ourselves how to do it in the future, because we don't want to put it to memory.
2
Speaker 2
35:55
Yeah, you know, I don't have room for that. I yeah. Clearly, we don't we don't have like, we're not I don't even remember what we're talking about. What are we doing now?
Law Smith
36:05
I know, we're, we're hitting on that Two Minute Warning, read or read past it. Yeah, we're good. Anything else until we talk to you next time?
3
Speaker 3
36:15
Yeah, no, I think that's a I think that's about it. One of the things that I'll say is kind of convenient for me is I've seen is that instead of, you know, finding, basically a category or an industry or something like that is what I'm going to be able to do hopefully is I'll be able, once I, you know, I'll be able to have multiple brands or multiple, multiple brands within an industry of just because a lot of these relationships that I'm creating with some of these publishers and partners and all that these people are basically referring traffic is that I can represent it's almost like a public relations agency where I can represent two or three people doing the same thing. And then maybe once I have that relationship, it's I can capitalize that multiple times over. Right. So that's one of the things that I'm kind of working into walking into that. I didn't necessarily see before.
Law Smith
36:57
Well, you're doing great because of our tutelage. And I couldn't have said it in a nicer way.
37:03
Yeah. angry, angry dad. Yeah.
Law Smith
37:06
Okay. You know, I'm happy
2
Speaker 2
37:09
times. I'm expecting God to be a sponsor and to be paying for my mortgage. And yeah, so get it going, please. So I'm working on I'm working on it and make it
Law Smith
37:18
No, this is a great like, this is a great sub series to the show. So I like doing this will talk to you next month, man. Oh,
37:27
yeah. Thanks, guys. Thanks, dude. Appreciate it. All right.
