#244: How To Eventually Reclaim What You Created With Your Bare Hands Like Ryan Gosling in The Notebook with Greg Bay of Coretection
TRANSCRIPT
Law Smith
0:11
You're ready for that?
Law Smith
0:19
We're gonna bring in our guests via zoom. Greg Bay, of course, shorts. Let him hear you from Vancouver.
0:30
Yes. That's great to see you guys.
Eric Readinger
0:33
Good to see you too, sir. I guess the company would actually be cortex. Correct?
0:39
Yeah, that's the name of the company. Yes.
Law Smith
0:41
Okay. I'm fired. All right. I'll leave. Sorry. I'll see myself out. Yeah.
Eric Readinger
0:46
Yeah, no, I just want to get it straight core shorts is what they make. Okay. And we'll get into that and I'll let Greg, tell us about it. So I don't screw it up. But yeah, Greg and I have been working together a little bit. He's worked looking To get his podcast started, and again, he can tell you a little bit more about it. But um, yeah, I'm excited. He's got a lot of good. Good connections. Yeah. He's named Rob Gretzky a couple times now so we're gonna have to
Law Smith
1:15
talk about that the great one. Yeah. Really?
1:18
Yeah.
2
Speaker 2
1:20
No, I I'm lucky to surround myself with people that that know more than me. That's part of my strategy over time. So, you know, the sports world is, is a pretty tight world once you start taking a look at how many trainers and athletic therapists and equipment guys are out there. So there's a lot of interconnection, certainly between the leagues in the in the clubs even within the same, the same profession. So
Law Smith
1:51
yeah, that's it's a lot of crossover for sure. Well, so part of this podcast is to kind of glean off of trying to absorb any anything you've learned. In your experiences, and one thing you just reminded me of that we used to say we used to remind people a lot is you never want to be the smartest person in the room. You know? So if you're if you find yourself in a room that you're the smartest person where you're trying to do some business, you know, or networking or something, might be time to find the other one, you know, finding a new space to get in. I
Eric Readinger
2:23
don't know if I agree. Well, why not? Why don't do it with a smart person in the room? Because
Law Smith
2:27
I don't know. Because
Eric Readinger
2:28
you're just insecurity come into the
Law Smith
2:30
know you're not seeking, you're seeking ego. you're seeking like approval that you're smart, over seeking out more knowledge. What if you just know,
Eric Readinger
2:41
smarter?
Law Smith
2:42
Well, that's, I mean, that's wisdom. But I think part of it part of it is being like I don't know everything in a room full of people to write. Yeah, so everybody's got their own specialties. Yeah, same time. I'm not going to talk about hamstrings and how to flex them. Both of you guys would know way more than I do.
Eric Readinger
3:01
And Greg would know way more than I did trust me, right? Yeah, he's actually got the degrees to show it. Greg, do you want to tell us about core shorts and the idea behind them and what makes them so awesome?
2
Speaker 2
3:13
Sure. Sure, thanks. Well, basically, as a, as a therapist, we're always trying to invent or create strategies to help our athletes or our clients to go from injury to functional recovery. So many years ago, well, first of all, we'll even back it up further to the idea. You know, you become a student of what you do, and that's reviewing literature, having a certain group of people, people that you banter with and then also a group of mentors that you rely on for guidance and education. And so when you're always asking yourself a question questions and then seek to find answers. It allows you to stay current with the literature and the research. And then when you're on the front lines of doing the work, then it's a great blend of being able to be practical as well as academic about an approach. So the bottom line was on our Friday evening get togethers. You know, over a beverage, we would pick different topics of discussion and oftentimes just go over some case studies throughout the week that we found very interesting names, of course. So this one one Friday evening, I was sitting with my mentor Cliff Fowler, and three other physios and an exercise scientist sounds like a joke coming up, like we were sitting in a boat and something happened. But it really was me complaining about the fact that doing hip spikers, which was with a long tensor Rap over a growing around a hip and down to a thigh. They didn't work. At that time I was even teaching athletic injuries and you teach it but you go, this is Robin.
5:10
So
2
Speaker 2
5:13
with soccer and being the soccer therapist for a number of years, you know, we've had a lot of groin injuries, I say I was an ex hockey player, I think that would be a matter of opinion. My, my teammates would probably call it something different. But there was a lot of groin injuries in in hockey as well. And if the hip spike is didn't work, we would just put on a pair of really tight bike type of compression shorts. And those didn't work very well either. So, over a few beer, it was about discussing the literature discussing the science and the anatomy of how it works. And you know, it came down to us, you know, flipping a beer coaster over and drawing an X and that x represented The foundation of course shorts, which is that you need to tie in a moving leg with a stable opposite hip. And you need to do it both front and back. So you end up with an axe at the front, from one leg, one hip down to the opposite leg, right and left. And then you do the same at the back and that gets superimposed onto a compression short. So now you've got compression. But when you go to move a leg, one of those bands tightens up as you move. And then as you move your other leg, the other band tightens up. So you've always got a dynamic stabilizer as you go to move. And that's exactly what the anatomy does the lower abdominal muscles on one side, actually connect across to the groin muscles on the other side of the hip. Then at the back, the big latissimus dorsi that comes down, it connects across the low back to the opposite gluteus maximus. And those are collectively called the anterior and posterior dag or sling systems. And the truth is, is that's been human anatomy for thousands of years. So really, I don't have anything new other than copying the hand of the hand of God and saying, how do we reproduce this support system in a garment? And that was the start of it. 1999 over a beer.
Eric Readinger
7:36
Yeah, I tried him on and it made me feel like I've been walking wrong or moving wrong. My whole life. I was like, Oh, this, this is interesting. What does it feel like?
Law Smith
7:46
Of course it I don't know feels
Eric Readinger
7:47
like a nun telling you to sit up straight or something. It's weird. It's like
Law Smith
7:52
posture when you're sitting down.
Eric Readinger
7:54
I mean, for me, it made me you know, want to stand up like walks taller, you know?
8:00
But yeah, I mean, I can see why you 40 poster county here to walk into all reference. Okay, nice.
8:06
I didn't get it.
Law Smith
8:07
Yeah, you gotta see the Walking Tall the movie and you get Yeah, yeah. I'll get with a two by four remember? Yeah. It was remade with the rock.
Eric Readinger
8:16
Yeah, I know that one, Buford. Yeah.
Law Smith
8:20
But if they feel it's that's a big difference I've never heard I have compression shorts like the Nike pro combat whatever they came out with about five years ago maybe 10 years ago. And you know the I feel those but they just feel tight that that's all they feel you're telling me they feel different. And I don't want to sound like an infomercial at this. I want this to be an authentic conversation. But I'm asking Eric like, I didn't want to be like, You're telling me well that these you know, I don't want to
Eric Readinger
8:50
know I know. Well, it just it makes it. You can kind of feel the the pushing and the pulling going on. It kind of keeps you in the right. I don't know. It doesn't Let's overextend. I get and I'm speaking here just out from my experience, but Greg would know better. But yeah, it's very interesting, because I mean, you guys got a patent on it. And you know, that's not easy to get it. How long did that take to get?
2
Speaker 2
9:16
Oh, I'll tell you what we were lucky when when I first took the samples into the patent lawyer, and we had a look at it. I'd already did some homework on it based on my patent searches, but that's just from a layperson. So I was expecting a three to five year potential patent timeframe because of the fact that you've got to get it all done. Then you've got to submit it and then it goes to a committee the committee has to do all their research, they have to bump up against the literature of potential infringement. And we we applied for a patent in 2000 We were granted our patent our US patent in 2001. So we were just over a year so my patent lawyer went Wow. Wow, that's, I wasn't expecting that quick.
3
Speaker 3
10:12
Yeah. Yeah, that's really quick. I thought you're gonna say something like 10 years or something? Because that's the horror story. I always hear it took me longer than that to
Eric Readinger
10:21
trademark the name of our show. Through Legal Zoom. I almost gave up with that. Yeah. So much paperwork and and whatnot.
Law Smith
10:30
But yeah, I mean, that that, yeah, the IP lawyer game is, is gonna be very lucrative in the future. But
10:38
so
Law Smith
10:39
what, how many iterations have the shorts had? Because it's been, it's been about 20 years. You got to tinker with it. If you're a guy who made a product, you're probably a Tinker kind of person, engineering, kind of minded and you're, you're never going to be satisfied by As the, you know, inventor, owner operator, it's, you can always improve it right. So we're What can you tell us a timeline of what you've learned throughout that product? You know, process?
2
Speaker 2
11:12
Well, I can and I can also tell you that I'm waiting on samples next week for tinkering that we just did a game. Yeah. Nice. And so part of it was, oh my gosh, if you should see the first pair we did. It was like, What is that? You know, what does it look like? That's how it started. It started with a concept and saw our very first pair. We took it took me about a year working with a sower. And then that pair had to be modified to 2002 2003. We went through every year for five years modifications and then bang, we had something that we could get tested with In the journals, so we get a research paper on it. And our first question was not did it help you, but did it hinder you. So if we were going to put this product on a hockey player or professional athlete in particular, we wanted to be able to assure them that it wasn't going to slow them down. It wasn't going to restrict movement, it wasn't going to challenge performance, and it wasn't going to injure them. So because the first question isn't, how does it make me better? The first question is, does this thing actually inhibit me from doing what I need to do? So I have approximately 30 versions of the shorts. And that 30 versions of the shorts, is tinkering on the design and the fit, tinkering on the material to give us exactly the right amount of tension so that we had to engineer our material to get it right. And then It's really based on the fact that we tried now to have three versions because we needed three different levels of stability support, because not everybody needs the same type of stability. So yeah, I just was looking in my a tightwad, as an innovator, you drive your family crazy, because I got shorts in the bedroom. They're up in the den. They're all over the dining room. And this has been going on over 20 years, my wife started saying, Do you need your own house for this? Huh?
Law Smith
13:31
Well, I love the entrepreneurial process because I'm gonna guess before you got into this idea, you weren't a tailor or anything in the in the fashion area, right?
2
Speaker 2
13:43
No, I could. I could staple the hammer on my pants. Good is what I could do. Yeah.
Law Smith
13:50
So you're learning all this all the that side of the production on the fly? It sounds like we were talking 20 years ago. Plus, right? Yeah,
2
Speaker 2
13:59
well Complete I'll tell you what the lady that helped us was recommended to me and she's actually a designer in the movie industry. So what's really cool is is that she's used to building stuff from scratch and smart you know, our shorts really modeled more of a girdle than it did a compression short fabrics. Yeah,
Law Smith
14:21
girdles not very sexy word so I'm glad you didn't stick with core girdle
14:27
we're bringing girdles back girl 2.0 we're into shapewear now.
Law Smith
14:32
He had girdle is one of those words that I remember playing football. They're like Alright, go make sure you have your girdle. And
Eric Readinger
14:38
can we rename this guys
Law Smith
14:40
to moist? In other words that kind of?
Eric Readinger
14:43
I don't know if it's on that
Law Smith
14:44
level, but I don't know. But um, can I get those? We have models here that are off camera. Can I go get those put them on camera?
Eric Readinger
14:52
Yeah, if you want. Oh, yes. All right.
2
Speaker 2
14:55
Oh, yeah, you got to put it on. I was on a show in Canada called Dragon's Den and that actually was a precursor to the shark tank in the US. And it's sort of cool because two of the guys that were on my show my show the show are two two of the sharks, right? Kevin O'Leary and
Eric Readinger
15:17
we got him oh right right up in our face there we go
15:20
mental blank so
2
Speaker 2
15:23
you know and O'Leary looked at it and said, Oh, I can't imagine squeezing my package.
Eric Readinger
15:29
Yeah, it does put a nice squeeze on it. I'll give it that if
15:32
you were injured you'll you'll put that put the tight package on
Law Smith
15:35
I'll have plenty of room to Airbnb that out. So no problem with my my job is Yeah, I'm a I'm a grower not a shower. So you know, mine looks like three, three bums kind of huddled up around a campfire normally so. I have no problems looking at these. These models. You know, they're looking pretty girthy Yeah.
Eric Readinger
16:01
You don't want to small.
Law Smith
16:04
Everybody out like I do. For girl sees me. Yeah. That I'm dating. You don't let her see you naked in normal normal position, right?
Eric Readinger
16:14
Yes. Anyway, I found it interesting. All right.
Law Smith
16:18
Well, I don't know, Greg if you have listened to the show, but we, we pride ourselves in being pragmatic, entrepreneurial advice learning through others, plus dick jokes so that's kind of our lane.
Eric Readinger
16:30
Surprise. I didn't tell him that. Okay. Well, we should we try late now Greg,
Law Smith
16:34
we learned you, right? But we have a theory that you know everybody likes dick jokes and if you don't you're a liar. So yeah.
Eric Readinger
16:47
Now I got up to go get this What are we all talking about? Um, while we were talking about the Dragon's Den and all he does is he wrapped it up right when you sat down. I found it interesting. Great. that the first thing you had to do was consider whether or not it hindered performance and not just did what you wanted it to do. Because I mean, really, it's like sure we can make shorts look like a diaper underneath that you that you won't get hurt and those shorts, but you won't be able to run either.
Law Smith
17:18
They look like they definitely look like cool like the cool. I'd be jealous if I played hockey and I saw a guy wearing these before we put on those gear kind of thing. You know, when Under Armour came out for football, that's all the all the like, I always had soccer cleats and nothing else the girl they gave you but when those were starting to come out for high school kids where I was like, Oh, that looks so comfortable instead of having a shirt underneath your pads. And I bet hockey players dig these more than anybody if I had to guess. Because that's all lower body strength. You know?
2
Speaker 2
17:53
Yeah, it's been a real viral thing in the sense that one guy finds them and then next thing you know, the whole dressing rooms in Because that's why over 300 NHL players are in them is because there is both a real and a perceived benefit. You know, and for a lot of athletes, the, the feel of something is just as important as the action behind it.
18:18
Yeah, for sure.
2
Speaker 2
18:19
And that's like you said, Eric is the experience of putting them on gives you a feeling. Yeah. No. And that feeling is anatomically putting you into a better neutral position for for anything that you want to do.
Eric Readinger
18:33
Yeah. It's like, if I go to if I somebody gives me a golf club that's not mine. And I don't like the way it looks when I'm looking at I'm like, I'm not gonna hit a good shot. I get this is not I don't like this looks too fat on the end or something. It's all you know, athletes, you know, they're they have brains too. They're going to be mentally influenced by stuff like this. And, you know,
Law Smith
18:55
well, that's validating right 300 NHL players that that has To be the best form of a five star review in a way, right? Because athletes at that level, you know, Eric and I if you get a strong enough, we'll still think we're athletes but but we didn't we were laughing about this last night is his dad got offered to play pro baseball mind played pro football, and we got her mom's genetics, but we still think we still think we got some game. Yeah, in the respective sports but it's one of those things where at that highest level in the NHL, you know, they'll do whatever gives him an advantage without, you know, if it's not like roids or something, but that has to be the best form of validation available by an athlete right.
2
Speaker 2
19:49
It really isn't part of the strategy when we started when I looked at sort of my business partners as I went from being a sole guy creating something as an innovator was then how do we put a business around it was the fact that I met one of my partners at Georgia con the set of miracle which was a movie about the 1980 gold metal team. Kurt Russell was the star. Yeah. And we're sitting on the up in the stands because you know, when they say action in the movie, it's doesn't last very long. So you've got a lot of downtime. And we were talking and we came full circle with the fact that he remembered the shorts as a beta test I sent to Ottawa because I knew somebody and, and we basically decided that we should get into this gig together because if it didn't pass the sniff test of the professional athlete, then it wouldn't get by the sniff test, from the weekend warrior. And that's it. You know, validating from the top down, because of the fact that I'm not going to, first of all, I'm not going to produce something that isn't going to do what it's proposed to do. This isn't a pet rock. This was really designed because I had nothing to give my clients or athletes to go from injury to functional recovery. And it needed to be a single garment. It had to be a little bit dummy proof, put it on and go. So with that intent in mind, it still had it still had to get taught down marketing. Yeah, we needed that approval.
Law Smith
21:40
You wanted to you know, that first mover kind of thing it had it had to work, or else it wouldn't work in the future, right, is that I kind of I'm the same way. Any company I've worked for and they want me to do any business development or marketing for them. And when I had my own An agency running, I couldn't sell it unless I really believed in what the product or service was. And I feel like that's kind of a similar kind of vibe. You wouldn't be you could go well we could get this manufacturer and get in high volume and then get it just get it out there. And who cares, we'll just put in the department stores the lower department stores that need a sports you know, kind of compression thing in there quickly. But you want quality over you know, doing that. And that's probably that's definitely why it's as successful as it is right now where you have these premier athletes using it.
2
Speaker 2
22:41
It is and you know, when we are talking and educating people as opposed to selling, it comes down to here's what here's what you can take away for your athlete. But to the therapist or the team physician, here's what you need to take away and experience as well because we don't actually spec, I don't expect somebody to endorse it without actually having a valid endorsement of them, not of them having the experience. So we often will make sure that the team trainers and medical staff have some product, because if it doesn't get by theirs, if tests they're not going to stick it on one of their players just because some guys trying to sell it, so they get the concept. I don't, I try not to sell by hype. I try and sell through need and education as a sports therapist. And I gotta tell you that we've had the product
23:39
licensed Under Armour for nine years.
2
Speaker 2
23:42
The first three years was awesome. Then it started to fade away. And part of that fading away was as a group, we didn't figure out how to educate the end consumer in the big box stores. So Even though there was an Under Armour waistband, which was pretty cool, it still was a technical product for a purpose. And so part of us taking the product back from Under Armour was a to modify it back to its original function and goals. Second was to upgrade it and update it. And then third was was to make sure the messaging is well aligned with what the product purpose is. And and not that you know what that was a lesson for both sides and I appreciate the fact that through Kevin Plank that we got the product back because it is my baby and entrepreneur, entrepreneur, he did recognize the fact that this product probably needs to be in your hands better than it does ours.
Law Smith
24:54
Yeah, Amman court action.com CET CT i o n.com. And I'm looking I was looking at affiliate program and it looks like you're going that a little bit of a different kind of Route in terms of making sure it is that higher level academically we're like, this is the this is the premier kind of fitness where and there's an affiliate program if there's any, you know, physical therapists listening, massage therapists, chiropractors, all that kind of stuff. They have it on their site. If you want to go over there, check it out or email at affiliate at cortex calm. That's an interesting route that reminds me when I worked at an air purifier company, they wanted us to be an all the way around the packaging. They wanted us to be in a similar way Get in every as many allergists office is possible. And it's funny to 10 years ago, I went Take my kids to the allergist and there's rabid air sitting in there. That's weird. That's part of did it I
Eric Readinger
26:06
I was part of one for one.
Law Smith
26:08
Yeah. Yeah. But um, I find that a good route to go because that is a that is a manageable growth right? If Under Armour came to you again or someone high like big like that and they wanted to license the patent out, I don't know how that works licensed the product. I don't know how y'all had that set up. But if Nike came to you, or one of the big dogs came to you, and they said we need X amount and you know, under 90 days you'd be like, No thanks. Because it's that's a lose lose kind of Proposition kind of thing. And I think this has a different you putting it part of the branding is putting it in there with the professionals.
2
Speaker 2
26:52
Yeah, it really is. And you know, we take a look at, we get excited about the sexiness of athletes, but You know, we got a lot of postpartum moms with loose pelvises, they need a functional control system to manage your activities of daily living once baby arrives. We've got so many people with total hip replacements that aren't what what's the latest stat, the latest stat is 10 years ago 80% of total hips were over the age of 70. Now 80% total hips are under the age of 70.
Eric Readinger
27:34
freely.
2
Speaker 2
27:35
Yeah, cuz we're all the baby boomers now. Right? So 55 to 65 is a huge number of hip replacements being done. And from that point, these these hip replacement people are wanting to go back and throw a ball, hit a golf club, you know, smack a tennis ball, go for a hike, go for a bike ride. They're not saying, Oh, now I need to baby this hip. until I die, what they're saying is I get a second hip, and I'm going to get in good shape. And I'm going to smartly but returned to max function for whatever it is. And that's such a huge market for the short based on stabilization of the low back pelvis and hip. So the short isn't designed really for an athlete. The short is really designed for people who need a low back pelvic hip support system in order for them to have a better quality of life.
Law Smith
28:35
Yeah, I mean, look, I I look, I'm looking at the homepage with the model and the muscles and all that stuff, kind of showing the contortion. I don't know if that's right, we're turning twist. Well, I'm, I am that kind of candidate in the 35 year old range because I'll call it the dadbod market, where I've got really bad hips lower back I'm working slowly on it with like stretching and yoga. But something like this seems fair I'm I'm what you call bottom heavy? I've got an ass that don't quit it's it's a good ass it's such a good asset Brazilian women stop me
Eric Readinger
29:15
Yeah, they I get it good one
Law Smith
29:17
I go Hey, look part of it's a gift part of it squats you know you just got it it's its nature nurture sometimes, but you're gonna lose track of what you want it I know. It's so great. It's when I it's like the Michael Jordan documentary. I started thinking about Michael Jordan how great he is. I thought my own ass Yeah. And no. Or Wayne Gretzky in Wayne Gretzky's ass. No. Okay. But I'm like, before I was coming over here, I was like, Do I have enough time to even stretch because I can feel everything tighten up. And this seems like this product seems good for I think most Americans, I think 50% 40 50% are obese I think a lot of that has to do when you get you start getting, try to get back in shape. That real core area really kind of prevents you the third day. You know, everybody has that, like, whatever that stopping point people laugh about, like they get back and working out. It's like, the three day they're so sore, they can't do anything or weak. Right, you know, and I think that's just a lot of core stuff. So I feel like this would help
Eric Readinger
30:26
a lot. I call it the core. It's the it's the, you know, it's the epicenter. You know, most people are doing stuff where they're sitting down all day, and if you're overweight and you want to start this new exercise program, that's not going to be strong enough to do what you used to do or what you think you can do most of the time. You know, like most people are super tight in through their pelvis area, and you know, all that and it's just waiting to be injured.
Law Smith
30:53
Yeah, yeah. Have you found a lot of like, what what's the best stories you've heard? heard from the non athletes from the weekend warrior people or from people that just found the product and any any good testimonials that way?
31:09
Well, we got a great picture once from
2
Speaker 2
31:13
a lady that had to have the heavy pair because she had these pelvic problems and the picture came and it was beautiful wedding picture. And then she pulled up her wedding dress and boom, there's the shots underneath it. And, you know, the new stakes, he had the best night of dancing at her wedding and because she had the stability from the shorts, so I'm hoping that the shorts weren't on all night of course. But but certainly for the dancing played a big role in making your evening better.
Law Smith
31:44
That's interesting. Like, hey, by the way Spanx came out of Florida. Yeah. Tampa Yeah, the owners from Clearwater, but
Eric Readinger
31:51
let's start wearing them to weddings. I mean a pair.
Law Smith
31:54
Yeah, I mean, like, Look traveling.
Eric Readinger
31:56
My barn hurts after dancing all night, man. I'm not used to that. Like I Like, you know, I I'm very expressive When I dance, but what about like leg kicks and stuff?
32:05
A little bit of the lane and yeah, right.
Law Smith
32:08
But when you go to like when you travel, right, you have all these weird Or how about this? I had a good one moving, moving your, your apartment or house or whatever, you have all these weird soreness areas. I mean, both of us work out every day. And I'll still like if you're moving your site. Now, why do I feel so terrible? Because I'm moving weird stuff, you know, with fingertips hunched over instead of doing it properly impacting like, I bet these would be awesome. I'm going to move in a month. So I'm going to put some of these on.
Eric Readinger
32:42
Yeah. And get you a pair. We got a couple here.
32:44
Yeah, we'll get to pair.
Eric Readinger
32:46
We should touch on a Greg's upcoming podcast, injuries, innovations and insights that's coming soon. Yeah. Yeah, tele producing sort of, I've never done it, you know, over the border, but We've been kind of just working back and forth trying to get him set up ready to go.
Law Smith
33:05
Well, you not only get the technical part with Eric, you get creative part also to wrangle in or help you out. So if you ever need that part that we
Eric Readinger
33:14
just added me, we just that's what we did a couple days ago. Well, that's about all that stuff.
Law Smith
33:18
I'll promote Eric cuz you won't promote himself because that's a rare dual threat that a lot of producers don't have usually a technical guy or your creative guy. You don't have both so well, Hey, man, you gotta get if you can get work out of our podcast, too. That's good, too, huh?
2
Speaker 2
33:35
Well, exactly. You know, it's, uh, I'm over the moon. Because, you know, the connections I've been able to make over the last, really 3540 years is about the fact that people don't need to have the same experience I had, which was feeling like I was just on my own island at times. Like I don't know where to go. I don't know who to turn to. I go get busy. help from a multi billionaire. But that doesn't help me necessarily at the grassroots level. And there's so many people in the sports medicine or the activity world that have great ideas. And, you know, we all have ideas but how do you get them from an idea to a commitment to put it down to get the research done to get prototypes done and, and not go broke doing it and not lose your hours? Yeah, your brain gets so sidetracked, or single track. And so injuries innovations in insights is all about the ability to bring on some guests who have been successful and some who haven't, in sort of the product world and in in making people have allowing people to have better lives. So from the the heads up Sports Medicine professional teams, to the researchers that are, that are in the trenches asking the questions giving us the results to some of the, you know, top clinicians in the field talking about different innovations that are that are there now. So that that the listeners can have a look and feel about the fact that maybe they can move something from a thought to an action, and then from an action to, to an actual product. So, you know, that really is born out of the fact that I've got a lot of connections now where people don't have to do what I did. They can probably Fast Track significantly better by having some of the education and mentorship by some of the guests we can have on
Law Smith
35:52
Oh, yeah, yeah, I mean, like part of this podcast, it's therapeutic is going, Hey, anybody younger than us, here's where we fucked up. And, you know, please don't do it. Like, we just had a guy on last episode, I go Look, man, you're where I was six years ago, here's all the things I messed up in. And here's I'm the ghost of Christmas future don't do it that way, the product timeline, the product creation and from concept ideation, to, to getting it out to market is a journey that is really hard to empathize with, unless you're around it in that supply chain. You've done it yourself. I think it's but it's always an interesting story for anybody to listen to. So I think,
Eric Readinger
36:41
yeah, a note that it was 2001 he got that patent, it's 2020 now so it's like, you know, things are still moving. He still work and all, you know, it's like, doesn't ever get easier. It's gonna, you know, it's gonna be something all the time
Law Smith
36:55
and it never happens fast enough, right. And we always talk about entrepreneurship. Because it's an isolating journey, even if your spouse is there with you the whole time, they still will never really get it. Because the pressures on you, you're spending all this time away. And maybe most people are working two jobs. You know, that's a second job. That doesn't make money yet until it makes money. And sometimes, if they don't get it 100% it could be a riff, you know, like it can cause strife. Big time.
Eric Readinger
37:29
Yeah. Well, I'm excited for Greg and his podcast. I mean, just knowing what he knows, and then his enthusiasm and the fact that it's a specific thing that I haven't heard too much about this, you know, the injury idea, you know, like, with podcasting, it's if you can have a niche, it's better. It's not you don't have to have this mass appeal to really become successful in what you're wanting to do. So I'm excited for him.
Law Smith
37:57
Yeah, if you had 100 business professionals, listening This right that think of that in a room that's we always talked about that well we'll do this if 10 people listen because it's like think of 10 people in a room listening to us just talk for an hour you know 34 minutes or whatever we do but yeah and and you've got a good disposition we never had a guest that smiled as much as as you have as you know
Eric Readinger
38:23
that well Greg I think has gotten a little bit of Cabin Fever he didn't have that that gas mustache when I first met him online so he's, he's getting after it through Manchu strong Yeah,
2
Speaker 2
38:34
I know it was the beard Nick cutter down and you know, it drives my kids crazy but
38:42
right now I sort of like it right? I did. Yeah, a little tickle
Eric Readinger
38:46
will you'll get guy all the guys are gonna be like, that's awesome. Right? All the women are like, gross. You know, it's just how it goes. But the push and pull of the mustache
Law Smith
38:56
the one question we want to ask. We asked all our guests is what advice could you give your younger self? It could be business could be life doesn't matter.
39:08
Well, yeah, great question. Of course,
Law Smith
39:12
you travel back in time, you can see your younger self and you can get them by the shirt and go do this. Don't do this or listen,
2
Speaker 2
39:21
I have really enjoyed myself to the point where the times today it'd be considered moderately inappropriate. But on the other hand, I think the the other side of that is, quit taking it so seriously.
39:39
Love it. Yeah,
39:41
I would get wound up about an issue. And I gotta tell ya,
2
Speaker 2
39:48
it never changed the outcome. Yeah. So so you know, just take a deep breath, and have a little giggle sometimes at yourself because sometimes it's funny.
Eric Readinger
40:00
Yeah, I tell my kids don't ever stop being silly. Yeah, minute you take yourself too seriously. It's like what are we doing here? You know, like this is
Law Smith
40:10
I caught myself doing it today I was trying to work on the laptop watching my three year old two year old and they were making fun of me because my eye my eyebrows are furrow, like really into whatever I was doing and then I just had to stop we had to do a dance party. That's Yeah, there you go. So
2
Speaker 2
40:27
Oh, I know. So next time when you drop something on the floor and it breaks, you know, your first response is or you know, it fell out of the fridge because someone didn't put it in there properly. It's it's the old story. Who cares? Yeah, right. Right. seconds and clean it up or whatever. But yeah,
Law Smith
40:46
yeah. Well, I appreciate you coming on cortex, calm core shorts, and then injuries innovations insight podcast. Bye. Got it. Is it out? not out yet?
Eric Readinger
40:57
No. Okay,
Law Smith
40:58
so very soon but hype machine Make that Google Alert. Come up. If you want, yeah, right on.
Eric Readinger
41:04
Yeah, man. Thanks, Greg.
41:06
Good. Thanks a million. See ya.
41:27
It about my wedding
