#236: How To Incrementally Nose Your Way Into A Job At A Marketing Firm Using A Business Management Degree Like Will Smith In The Pursuit of Happiness Part 2
Law Smith
0:02
Yay, yay. What am I? What am I Warby Parker trial.com. Slash sweat. For script, shell sweat equity podcast.com slash sweat equity pod.com sweat equity podcast and streaming show equity podcast calm Oh yeah, we got a URL redirect yes yes yes yeah. About my URLs. I know you need to get fired up this audience needs to get fired up because we need to get a got it got Oh got it yeah hashtag 69 b2b hashtag sweat equity. Hit us up five star review on Apple podcast app on iTunes Spotify laughable your mom's Walkman we're on YouTube to Facebook, Vimeo, and LinkedIn all those things whatever video Roku to Roku
1:06
Yeah, but that's, that's too much work.
Law Smith
1:09
Yeah, we'll get there. We'll get there. Too much work. This podcast. If you like this podcast The best thing you can do share it. tell a friend about it. Pause, tell friend, hey, I've got I've got a podcast, my little secret. But it's a little secret for apps for dick jokes for pragmatic business advice for high tech apps. Yeah. For hustle, motivation, all that stuff. And that is the best way to help this podcast. The other way you can help is sitting or sponsors up try give me money. Try grasshopper comm forward slash sweat. It is a business phone line, have an additional phone line don't have to carry around two phones, like a drug dealer in the 90s try grasshopper.com slash Wet Give me that business phone line gives you the hook up $150 off after use that promo link try grasshopper comm slash slash freshbooks you've got accounting to do, you've got invoices this sin. You got some expenses to write off. Need a scalable program. Go freshbooks comm slash sweat super simplistic. I love it more than we were QuickBooks people now we're not. We are go freshbooks.com slash sweat people. Better than zero better than QuickBooks. Get a direct deposit next day next business day. I can't emphasize that enough how big that is. When you're doing your own thing and you don't have any outside capital. You got no cash flows. That next day, business next business day, direct deposit.
2:51
Very nice. Go fresh
Law Smith
2:52
young entrepreneurs and you get $50 off if you use go freshbooks.com slash sweat. Lastly, how I started The show Warby Parker Warby Parker trial comm for your eyeglass sunglass wear or be Parker trial.com. forward slash sweat get you five pairs to try on it home. See how they look. I was looking at some sunglasses the other day. I think I aviators. They got my old Sam Rothstein ones to do from casino hero casino style glasses I used to have. Yeah, they have some on there so they got really cool frames they can't find anywhere else. Because they're not part of that corporate machine. Big I glass. Yeah, the monocle. Right? Warby Parker trial.com, slash sweat hooks the hooks you up. Let's get going.
Law Smith
3:59
All right, we're going to proceed To the question we had from the last episode, I'll reread it but before we get into that, okay, that's that's another Johnny T's lately got it mentally round teasing out Yes. I'm gonna get my hair cheese like Dallas 80s hair. Okay, big chick hair.
1
Speaker 1
4:17
You're showing me an app you're studying for what again? The certified strength and conditioning specialist exam. Yeah, yeah. And I got an app called brain scape that basically flashcards now what I had to pay for the my particular exams flashcards, but
Law Smith
4:38
Oh, they already have loaded Well, I had
1
Speaker 1
4:40
to go through another thing that uses brain scape as the app to get these flashcards, okay. What do you mean another thing another company, okay, I forgot what it was. It was just like, so they study exam help sort of thing you know, for any exam like these. There's companies that'll be like, money back guarantee you pass
Law Smith
5:00
Just wanted to clarify that your test may be somewhere that you just need to buy from somewhere else. Yes, like almost like a video game that has like, you can buy this weapon in the game or whatever, right
1
Speaker 1
5:11
you? I don't know. I haven't, you know had an entire
Law Smith
5:14
yeah. Oh yeah, exactly. Yeah, that's the thing. It's
1
Speaker 1
5:17
not just an app that lets that Oh, it's a flashcard app, you build them yourself No, this is awesome. It does. It has them all broken down by chapter and all that and then shows the flashcards comes up. You hit tap it to give you the answer. And then it says, rate how well you knew this gives you five answers, like five choices for some reason. I'm like, you know, three at most wouldn't. Yeah, but it keeps track of where you are. If you mark it, say three. It'll bring that one back more often than it will ones that you mark five that you know for sure, but they'll still bring back those fives intermittently to remind you sort of thing. So you've given yourself a quality score of how well you know it. Exactly interesting. Okay,
Law Smith
6:02
yeah, it hits you with more frequency, the less confident it's like a confidence score. Yeah, exactly. It's,
1
Speaker 1
6:08
it's good. I mean, we'll find out if I pass the shit but
Law Smith
6:13
part of me is like, I think I if I was using flashcards, I think I have to write them out on index cards, but at the same time, I'd probably do both. I would probably have it on that and handwrite it out. Because there's always like, 1520 minutes you're waiting for something at the doctor's or whatever, you're, you know, you're in line at the grocery store. long line. I have a couple of minutes instead of like, fucking around on Reddit.
1
Speaker 1
6:39
Yeah, well, I mean, this was the first thing I found that I could do it on my phone. Right. You know, like I go to pick up my kid at school and there's a long car lines like I can't bring my laptop and like connect to the internet or anything but I'll have my phone. But it doesn't until I got this.
Law Smith
6:54
I wasn't really able to study much as some bring printouts with me which I had been doing but that Hit the dead end. Yeah, one thing I've been doing in that same time management kind of respect, and this might help some people, because a lot of stuff I do, you know, it's on. It's either a lot of like communicating with people via phone, or it's, or meetings or, or it's everything's done on my computer. And so when I used to be really like crazy strapped for time, and I'd be in the car, I go, how far ahead Can I get to do this thing before I do it? So, for instance, I would be like, instead of going, alright, when I get home, knock out this Google ad campaign. But if I was in a drive for 20 minutes, I go, what could I because there's a lot of stuff really you do before you actually you should really do before you even over the computer,
7:52
like mental prep, like, like, yeah,
Law Smith
7:54
instead of just getting into it, planning it out for 10 minutes instead of just getting into it, which is what I used to do. Yeah. And then you kind of get mired in one area forget, you can spend too much time focusing on the wrong thing within that project.
1
Speaker 1
8:08
Yeah, that's a good skill to have is being able to organize preparation for things just like what would help will help you actually do this task.
Law Smith
8:16
Yeah. So I draw out like flowcharts are I'll draw out like, some some model that will make it easier for me to go. Okay, when I get there. I'm going to get home in 30 minutes. But right now I can draw out this. This campaign, here's where I'm going. Because what would I do normally is because I'm sitting in front of a computer doesn't mean I should just do that part, like the strategy part. But without turning on anything, yeah. on a piece of paper. Okay, I know I'm going to do a campaign search campaign for this. Do image ad display campaign for this. We'll do a brand new campaign, and we'll do a retargeting. Those are the four. Okay, and I know from there, we're going to what are the locations okay? Try to run with, you know, the client want to hear hearing, and like, almost doing that recall as much as you can before you get to it.
1
Speaker 1
9:05
Yeah, don't put yourself in a box like I need to have my laptop to do this work.
Law Smith
9:09
I would do that all the time, right? I still do it now a lot of the time
1
Speaker 1
9:13
ready? Does it you know, little little break on yourself be like, Alright, I can't do it. Now someone's gonna chill out.
Law Smith
9:19
But like, you don't use time wisely. Yeah, driving is kind of the biggest time suck and a lot, a lot of ways. And if you can, you know, knock out something that you don't like sometimes writing copy for me takes a long ass time. Yeah, like, that's hard, dude. And so if I can do it while I'm at a red light and go, come on, let's try it. I'll talk to myself. Try to think of a subject line for this email blast or, you know, try to or right after I come from a meeting, you know, dictate notes on the drive back, get used to that habit? Because it's gonna be fleeting. Yeah. The further you get away from the meeting, the less you're gonna remember and
1
Speaker 1
9:59
if I don't know if you're like like this but for me feeling like I'm getting ahead of something is motivational. Yeah. Oh, yeah. Like knowing that's like, Okay, I got that part knocked out. I can use that as momentum to get going with it. Because that's a hard thing for people who are just getting started. Oh is a huge
Law Smith
10:15
problem. Oh, I get a beefy business owner. If I'm just firing on all cylinders, ah, I work I get like an inertia, the more I can do and get successfully do I should say, not just get it done with enough and then come back. I'll come back to that. Yeah, like really get stuff done consistently. And that snowball? It works in both ways for me, and it's not a good habit. It's not a good it's not the best behavioral thing I would say. But I would say if you could use it to your advantage, right, right when it's going well, I it steamrolls it like it compounds but it saves time. I've got stressed and I was telling someone the other day The only way I don't get behind again is I just have to really make myself get ahead. And that means working Sundays. Or getting up early. I worked late last night. Like, just get stuff done. work late on a Sunday night just so I could get, you know, get as far ahead as I can and get organized. Yeah, I mean, let's see it all yourself, get all those documents in the neatdesk scanner. Just pay for a month of subscription. I have the scanner. I'm going to sell that scanner off. How's that work? it so it automatically it'll do documents, receipts and business cards that it has like a little like slit for all three. And then
1
Speaker 1
11:41
I heard you called it a slit not a slot. Right?
Law Smith
11:46
I don't know. Creepy slit so you put it in all three dashes and grossed out. So did you come in three, three slits in it. And then the scanner. Once it scans everything, it'll auto, it'll automatically detect. You know, this is the first name, last name, email. It'll put it in a spreadsheet.
1
Speaker 1
12:14
That's, that's nice, but I mean, they send you the scanner like as part because you said a monthly thing.
Law Smith
12:20
I know I bought it, I thought of it two or three years ago, I bought it then I bought it used on eBay for like 150 bucks.
1
Speaker 1
12:26
Okay, so you buy the scanner separate and you got to pay a subscription, right?
Law Smith
12:30
So, if if you only do it once, though, if you if you can get all your documents like I'm doing right now I'll go Okay, this next 30 days because I have the it's a $30 subscription, right? I'm gonna knock out every document I have that I've been waiting to, you know, in my file cabinet I've been waiting to put in there, and I'm just gonna knock this shit out. And, you know, it's been a couple hours you do every 10 minutes. You have to reload it put stuff. So it's one of those like, Alright, I'll do that. While I'm cleaning the place,
1
Speaker 1
13:01
you can use it every 10 minutes. So you can put a big stack of things.
Law Smith
13:05
Yeah. Yeah, that's kind of point but you can't put too much in because
13:09
the slits are tiny slits in there.
Law Smith
13:12
And then there's like, you know, business cards, like we used to have the square ones that won't fit in there. So those who want to take on the app, yeah, but like other than that, it's pretty good. And then you can you can classify each document by what it is, is this a check? Is this a receipt is an invoice is this typical? Yeah. Is this just a document
13:35
little tiny sliver, that one
Law Smith
13:37
business card so you can categorize it that way? And then you can export it all into an Excel so you can get it into your CRM. Okay. So do it in one fell swoop would they want to get you on is having that thing all the time. I think after that I do something like snap scan or your Adobe account that has a bright red has Adobe scan. That'll do this Same thing but again it's about being thoughtful right after the meeting doing dictation of the meeting notes post meeting notes and then that kind of thing just the same thing as soon as I at the end of the day I need to like just make myself take five minutes scan all the cards all the nodes I have
14:16
dude I mean having a lot easier it's really it's
Law Smith
14:19
really or morning the next
1
Speaker 1
14:21
day lenient to have your documents especially stuff that you got to reference all the time like
Law Smith
14:26
scanned in and on a search Google Drive, you know, but then you can search like if you have a Mac, you can search with the top right? Like the top right little search magnifying glass,
1
Speaker 1
14:38
but like just you know, like my kids birth certificates and stuff like that where it's like, I'm always having you think that you're only going to need at one time you need all these things randomly all the time and and the stress that comes with trying to locate it properly. When it's not just scanned in. It's unwell. Honestly,
Law Smith
14:57
I heard this from bird crushers, rightfully kreischer on Christina peace podcasts were my mom's at because I've tried to listen to be a better dad in a way. Since I'm doing the solo dad live half the week. I was trying to listen, I need to listen to the kind of the mom side of stuff to see. You know, the stuff I'm lacking it so I listened to that podcast for that. I could tell you what you're lacking. Yeah, but on the on the on more of the female ish kind of side. Okay, my wife can
15:27
tell you what you're lacking.
Law Smith
15:28
How do I how do but like that podcast is really great because they'll bring on like, the child therapists. here's, here's something how you talk about you know your privates and stuff. And here's, here's a good way to do that. And right. I don't want to have to kind of theorize everything from whole cloth. If there's some better way to do it. I want to know that I'm here. You know, potty training. My girl is different than the dude, you know. Yeah. It's, he's easier. Hmm. Kinda, I guess
15:59
I think we thought it was easier.
Law Smith
16:01
Well, they're they're usually number past it. They're usually more mature earlier, you know further age. Yeah, but it's more about just like to use toilet paper. If you pee. I don't know. Like those kind of things. Yes,
16:18
that's that's an easy one.
Law Smith
16:20
Tell her Yes. But the first time around you don't know as a guy. Okay.
16:24
I don't know. You know
Law Smith
16:26
how I thought it just you stop you drip dry. Okay, I did. Anyway, getting off topic. But what Leanne crusher was talking about was you gotta have a system and that's, that's the problem a lot of people don't have is like, right when you get home. It needs to be right next to the door. You put it in an inbox or you put it in, you separate it, whatever, whatever your need a thing that is so. So autopilot, yeah, just you could I call it do it. Mardi Gras drunker gasparilla drunk. If you're in Tampa Where you be? blackout wasted, but you would still do here keys go here. Yeah, I'm good. The key thing always been asked about that. Yeah, keys going to almost the exact spot every time. Yeah, yes, I know not that good.
1
Speaker 1
17:13
Well, yeah, I mean, there's just so many things because the older you get, you're not getting the break. You're not things aren't going to be you're not gonna have less stuff to worry about it more stuff.
Law Smith
17:22
So like, you need to figure it out now, like were, these little things need to not be a problem? those need to be on lockdown. So here's the thing I was going with. And then I would think about doing it so much that if I just did it, instead of the time all aggregated together thought of doing it, like the file cabinet, for instance of kid stuff, or, you know, like it would have been done, I would add a system, but overthought instead of just going to do it. Yeah. You know, yeah. And just refine as you go. But it's one of the thing is as the file cabinets, one of those dorky things you need to do as a dad, pretty much this An adult is like a, you have to get a file cabinet. And here's something pragmatic advice needs to be a fireproof one. Yeah, you can see mine right there straight ahead. But there are proof. So we have our guests that are off camera that we've had their custom made. But I was like, is the file cabinet part? Is that? Is that fireproof? Absolutely not? I don't think so. So
18:22
like the most flammable tests you've ever seen in your life?
Law Smith
18:24
Well, they were barnwood from like, Kentucky or something I know. And so and so if anybody wants to buy them. So that so what do you put in there? You put things that are like kind of light, light documents, you don't really need them. They're not stuff
1
Speaker 1
18:40
that you might need in the short term. Right? You know that? He's gonna need this.
Law Smith
18:45
Yeah, tomorrow, whatever. Here's a gift certificate, boom, right there. But it's not gonna be like your social social security. Yeah, exactly. So things like that, where you have a system for that right? and utilizing your space the best you can, but a lot of people don't know file cabinets need need to be fireproof yeah if not what's the point? I mean yeah you because there's just a lot now they're just like that but they're there's a lot that are like that desk or they're just wouldn't they look cool I've seen so
1
Speaker 1
19:13
many like things on Reddit of people being like here's why this safe sucks and they how quickly you can break into these cheap safes like Dude, research those like I think both of minor century safes in there, you know, just locking keys don't have any batteries or anything but like we you know, I've seen ones with batteries where it's like, immediately stopped
19:35
well for like a keypad I
Law Smith
19:37
know nothing but it's like, check the batteries every time Yeah,
1
Speaker 1
19:40
make sure you know where that key is that unlocks it. It's like research or safe ever
Law Smith
19:46
and like reset for the doorknob with the touch with the touch finger part. I was like I only want one where you can do a finger finger scan to open it. If it has a key to
1
Speaker 1
19:56
Yeah, do not lose yet. Trust technology right. So They're not there
Law Smith
20:00
yet. So the other part of getting organized with the neat scan is I was like, I need to figure out, like, my own, I need to digitally organize I need to have a system of how I organize files. If you go to we our scout comm or friends over there, they actually have a good blog article about how to how you should name all your files. Oh, we're getting super dorky and nerdy. However, how much of your life do you want to keep looking for that file? Yeah, same thing offline as it is online. If an online might be even worse, because if you just put it in one big folder and go, yeah,
1
Speaker 1
20:37
we're gonna say even like, you know, you and I building websites and stuff like file names matter. Yeah. Oh, yeah. That affects SEO like not a ton, but it can
Law Smith
20:46
help and we learned that from our I mean, you guys do video you do video with our late producer john paul. He recipes that rip big pine it's Georgia. He's alive. Yeah, yeah. Yeah. What did you think? Oh, I don't know. I just didn't anybody get confused. But it's dead us. He won't listen to this. So it'll be fine. It'll be fine. So what I'm saying is with the audio and video when you shoot stuff, man categorizing just that is like, an eighth of the job. Oh, yeah. Yeah, I did having a system. I remember walking in our friend's place, the two eight monkeys where they had on the whiteboard, just at the top that was always there. Here's an example of how every file needs to be categorized. Yes, yeah. And I need to read that article because I find myself doing it all the time. Their big thing was like put a date on it. And so but put the date this way I put it number dash, so like, today's the 24th so two dash 24 dash 20 Then I put the timer on there because sometimes I make iterations and stuff. Yeah. So I'll put like, four 4pm. Yeah, you know, that was their big tip on there. But they have more. More I'm sure that's Mac related that you can find stuff because you can tag. You can tag files without the name of it. Yeah, without changing the name.
1
Speaker 1
22:19
Yeah. Which helps you on your computer, but like, really should have it all in the file, name, whatever information you need.
Law Smith
22:25
That's about to Yeah, but anyway, it's one of those things. It's the small stuff, right? This is the pragmatic stuff. This is the stuff that Eric and I are telling the audience that maybe younger or even older, but we don't there's we've been like this nerd shit, but we're, well, we've been there and it might not look more masturbation time for you. How about that? Did you come in and think about it that way. We'll have time to cost benefit, you know, come up with a system, and then you can come home. Exactly. Mm hmm. All right, come but let's, let's get our questions. So back back to the part two. Thank you for coming today to talk to class. Well, you know, this was basically how can I find? How can I find a job with a marketing firm? And I liked the growth phase of everything. This is the question that came in basically, I'm not gonna read the whole thing again. But the question that came in, under fire, I need to find a job. I really want to work for a marketing firm. I have an undergrad degree, that's business manage, right, which is good. I think that's honestly one of the better degrees to get undergrad because you can do a lot of shit with exactly you probably have the most options after that. Entrepreneurship was mine. I feel the same about the same thing. But I learned how to write business plans in that which you don't get in the management one. Yeah, but entrepreneurship had to take the management classes to Yeah, on top of it.
1
Speaker 1
23:48
So a lot of the things that you know, that should be requisite for all degrees. It's like, unless you're going to be a teacher at that school or another school. You know, most of the time you're getting into a business Yeah. It's very like my wife in dental school. They don't teach you they get like an afternoon of business management tips now.
Law Smith
24:06
Yeah, it's like, like, doctors get like two hours of nutrition. Yeah. Yeah. So it's like my doctor said, it's fine to eat this. And it's like he has no Yeah. But he's a doctor. He's my practitioner.
1
Speaker 1
24:18
Yeah. It's like, hey, the hard part for my wife now is the business side of it, like the dentistry is she?
Law Smith
24:24
Right? Like that, but like, cuz she acquired the skill, right? Mm hmm. But the business side is all that. Exactly. So here, here's the other part to that is we didn't we talked about, get a skill, get a marketable skill. I know Google Ads back and forth. Boom. I know. I know how to write copy. Photoshop, I'm a badass to add color. You know, yeah, whatever. Get some, it needs to probably be a skill that you need to ball out on. That is entry level, that is Associate level, whatever that you know, you're Not going to come in and be a senior right away. And so you need to come in and go, Ah, I can do this this thing just like we're talking about, automatically do it as drunk as you can be with all your documents and stuff have a system, you need to come in with a skill or three that has, like, you know, that might be kind of shitty. That might be shitty that but you're going to be the fucking best at it. Right? And no one else wants to do them. Yeah, but the business needs it was like I was working for snap on tools. And
1
Speaker 1
25:30
it just so happened that I ended up being the guy that they sent to deal with the worst customers who are like ready to
Law Smith
25:37
kill you. Yeah.
1
Speaker 1
25:38
Because I could come down and get on their side and kind of because you're dead. Because I have no feeling. No, but it was just like that. I didn't want to do that. Like that sucked. But like that business is a lot of alpha males who are going out and you know, the sales guy.
Law Smith
25:55
Yeah, exactly. So like they
1
Speaker 1
25:57
know. Right? They need somebody to come in. gonna be like,
Law Smith
26:00
okay, relax, right?
1
Speaker 1
26:02
You know, like that sort of thing where the bosses don't want to do it, you know, but they usually end up having to do it. If you can go in there with that sort of skill, like, that's what they wanted here.
Law Smith
26:14
And then for your career that creates more leverage down the line, the more skills you have like that, that are so valuable to the department or to the small business you're with, the better, the better you position yourself for the next thing either promoted within or, you know, finding the next job. But, you know, let's say like 10 years ago, I learned how to do Facebook advertising. Then from to do Facebook advertising, I learned how to code landing pages, because when we do ads, they go to the landing page. So then I learned that skill, and I had to teach myself that around doing customer service work, right for for the digital ads. We were doing the stuff we're selling. So during the day I was doing that and then I'd spend three or four hours at night learning Facebook ads. ties in learning, learning how to code websites from the ground up, and then learn and then getting advanced at that right? And then over time going, Okay, now, now I need to learn Google. Now I need to learn this. And one thing I whiffed on that I would suggest is see how many certifications you can get online, take, take some online courses, they're out there. Google knows. You can do that on your own. It's not as hard as you think they've made it a lot easier.
1
Speaker 1
27:28
Yeah. They want you they want more people with that out there.
Law Smith
27:31
Yeah, the Facebook blueprint one is I hear a lot tougher. I haven't done it yet. I regret not doing it. I should, I should have done it. So I can just say, you know, on that LinkedIn profile, hey, I'm certified. Yeah, how a lot of people have that certification. programmatic certified. I got that two years ago. Not a lot of people have that with the trade desk. There's only maybe a couple hundred people.
1
Speaker 1
27:53
I mean, I think Google's the one deprioritize if you're No, no, but I'm talking something that's more advanced. That's done
Law Smith
27:57
line. To get to programmatic, you should go through, you know, a Google certification but that certification shows gumption. I off the top of my head. I can tell you the digital ones. HubSpot has one. Hootsuite has one, Facebook, Google. Google has seven different ones. You can take YouTube advertising, you know, ecommerce, advertising, all that stuff, display advertising, so they have seven courses you can take all those are all free. HubSpot is free. Facebook, I think is free up. Hootsuite has one that I thought was like,
28:33
very intense and not a
Law Smith
28:36
testing center. Or you have to take your webcam on your computer and show them the whole room. What now I'm good with that. If as long I don't know how much value that has, though, because I don't know how respected it is. That's the problem with digital is people that are looking at that. Do they know like people don't know the trade desk programmatic certification. They don't know that's hard. They don't know what they is one of the three so it doesn't have that much value, you're
1
Speaker 1
29:02
much better off accumulating all the easy ones and having a big long list.
Law Smith
29:07
Correct, which is what I did.
29:09
I mean, hey, that's the smart thing
Law Smith
29:10
to do. So once you have your once you're getting to a level where you have the experience, you have some marketable skills and you have certifications. And those never stopped. By the way, you should just keep always accumulating those, think of them like Pokemon or whatever, if I can, I'm doing it right now. Right, right. You know, I'm probably gonna take a HubSpot one just to to have it for fun. For fun. I need to challenge yourself to in another way. But I need to keep refresh on what's going on. So the other part is now now that's the part that you need. Now, now you're kind of Now let's look at the part where it's narrowing down what you where you want to work. Right now you have choices before you didn't have choices. Now you have choices, right? And so now you have a couple things on your belt. You need to look at firm's in a couple of different ways. What is your Where do you work best? I'd say number one, people don't look at this, they're going to get money first and I go, I think you need to, as an aggregate work, you need to find out where you're at your best I need to make it about this much money. It needs to be within here.
30:21
Yeah, you don't want to drive an hour, can I work from home
Law Smith
30:23
remote, some of the time all the time, if it's all the time remote. You know, you need to figure out if you're I'm not the best at working from home, I like to I have to go other places to get out of my house to do it. That's just what I know about myself. I'm better if I'm at a kosher place at a desk or something. Yeah,
1
Speaker 1
30:44
that goes back to for everyone figure yourself out, right? Know where you're at your best kind of thing. And then
Law Smith
30:50
where and then when you're looking at let's go with a marketing firm question is just this firm focusing growth, because that's what the question was. I like the growth phase. Great. There's this firm focusing growth. What do they have a career track from entry level to the position you may want one day? Mm hmm. Like, I want to be creative director, okay, you're going to be doing copy or you're going to be copy editor for? Well, you just got to do copy. You're gonna sit in a room and just fucking do copy. That's all you do. Yeah. It's you better get good at that. But is there a track there in five years? Could I be in 10 years? Could I be creative director? Mm hmm. If I learned these other things along the way. That's something that you need to look at. chick fil a is the best example of that. That's why they rule
31:36
but from within,
Law Smith
31:37
right? they they they have a whole track free ready to go. Oh, yeah. Yeah, they laid out for him. That's why they won't say You're welcome. And they say My pleasure. That's $10 an hour that they get $10 an hour people to say that. And that's why because they go I want to keep this job. Yeah, it's called motivation for them to
31:56
show how much their pleasure is from its
Law Smith
31:59
art. People that you know that work there. Do they like it? Yeah, that's big. Do you think you'd work in a good environment like that some people like the gogo stuff some people like a little bit casualness. I, you know, I thought it was a casual eye, and I'm really more of, if I'm at work, I want to get it done. If I'm in an office, I want to just work with a bunch of people that are relying on me. Um, next day, next day, next day. Yeah, exactly. If I can make a 10 hour day in the six hours, that's what I really want to do. Yeah, right. Yeah, it can be an intense six hours, but that's fine. I
32:33
don't Yeah, that's when you and I get together and
Law Smith
32:36
no breaks, right. And then there's right. Well, there's a but we feed off of that sometimes. Yeah, sometimes you burn out. Yeah, too much. That's bad. Yeah. So all those things matter. Oh, benefits is the other part too. Mm hmm. You know, you might just need catastrophic health insurance or you're gonna pay for that on your own company pay for it. Yeah, that's a big one. That is the I would say that That is one of the biggest things that can hold people back from being entrepreneurial. Yeah, or risky. It's about mitigating risk. Yeah. Do you have any savings now too, because maybe you're gonna go somewhere, maybe you're gonna have choices between two places. But maybe, just maybe, that, you know, you go to the riskier one, but you didn't have anything saved up. So you get stuck at the risky company that you're always fearful of. Yeah.
33:28
And then it turns out, that's not worth it.
Law Smith
33:30
Right. So there's stuff like that. But really, the biggest thing you need to do is I say, do the research, if you want to marketing for I think I could probably, I can easily Count 50 in the Tampa Bay area. Right? Do you what sector Do you want to be in? Yeah, General, you're going to do a bunch of different stuff at this firm. Are you going to be lifestyle kind of brands? Are you going to be b2b like I'm in working with manufacturers, kind of really the unsexy supply chain Which I'm fine with. I love that, because it's very brass tacks, once you talk to them, they're like, you're like, what are your sales? What is this? What is this? What are your pain points? Yeah,
34:09
they're ready to spend money. Maybe not.
Law Smith
34:11
But well, you at least won't have this fluff bullshit, right that i i get frustrated when I
34:16
say they at least know that they need something right? Like, right,
Law Smith
34:19
right, right, right. And then, you know, where can you add value and that kind of thing? That's right. Think about what weaknesses whatever you're walking into, might have been trying to address. But then then here's the tip, go on LinkedIn, and you can follow all those firms that you think would be a good place for you to work. Yeah, then you're following them and see and then you could get notifications when shit pops up. So there's no jobs when those pop right so that's like a little bit of pragmatic tip if you're trying to find a job. You can also use a LinkedIn. There's a LinkedIn premium feature, I think, for finding work. I know there's one for recruiters, but I think there's one for finding work too. Then you can like, almost like a leads list like it'll save it up. You can put All right, here's all the firm's I'm all yours. 50 of them are tagged.
1
Speaker 1
35:08
I don't know if it's a premium, I think you can at least save jobs, I think, yeah, it being premium, but I'm saying
Law Smith
35:16
they're in the premium for the Sales Navigator. I can tag individuals or companies as leads and accounts. And then I can put them in groups. And I can have notifications when they're active. When this person says something online. Like I want to talk to the I'm going to message the people that are actively on LinkedIn, and not just on there once a year. Yeah, so there's stuff like that within the premium features that you can do anyway, it's something to look into. Hope this helps hope it helped everybody.
Law Smith
36:00
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