#466 How To AI Lead Gen On LinkedIn Without Being Cringey w/ Matt Clark | Sweat Equity Podcast®
Matt Clark is a cool guy and helps B2B businesses crush Linkedin with automation and AI. Fast Track to Yes: Say goodbye to the endless chase and hello to quick, decisive action from your leads. Our roadmap doesn't just cut down the sales cycle; it turns it into a smooth, enjoyable ride for you and your clients.
Facebook: https://www.facebook.com/mattclarksa
Facebook Group: https://www.facebook.com/groups/b2brainmakers/
Instagram: https://www.instagram.com/mattclarkrainmaker/
LinkedIn: https://www.linkedin.com/in/mattclarkrainmaker/
5:06 - LinkedIn for business growth with comedic undertones.
11:37 - Leveraging LinkedIn for high-ticket sales, targeting active users.
14:04 - The guest, Matt Clark, explains how he uses LinkedIn to solve one big problem for one ideal client, breaking it down into steps and creating lead magnets to attract those clients. He solves the problem of how to effectively target and convert high-quality leads on LinkedIn.
15:38 - LinkedIn marketing strategies and tactics, including personalized messaging and solving ideal clients' problems.
19:38 - Marketing strategies for generating leads and sales.
24:51 - The hosts and guest discuss how LinkedIn marketing can be applied globally, with the guest sharing that his company has worked with over 1800 clients in 26 countries. They solve the problem of how to effectively use LinkedIn for international business growth.
25:29 LinkedIn marketing via messages, with tips on creating lead magnets and solving client problems.
Episode sponsored...
💦 by ZUPYAK - The first search optimized AI writer. https://www.Zupyak.com → promo code → SWEAT
💦 by Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF
💦 by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity
💦 by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail
💦 by LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium
💦 by BLOOM.io → https://bloom.cello.so/aZBXRYS22rB
💦 by OTTER.ai → https://otter.ai/referrals/AVPIT85N
Sweat Equity 🔗s
🔗 https://www.SweatEquityPod.com
🔗 https://Linktr.ee/SweatEquity
Hosts’ Eric Readinger & Law Smith 🔗s
🔗 https://www.LawSmithWorks.com
LinkedIn marketing LinkedIn lead generation B2B lead generation social media growth high ticket sales global business expansion podcast guest entrepreneur tips small business marketing sales automation content creation LinkedIn profile optimization LinkedIn messaging LinkedIn campaigns LinkedIn targeting LinkedIn prospecting LinkedIn networking LinkedIn connections LinkedIn engagement LinkedIn analytics LinkedIn advertising LinkedIn sales navigator LinkedIn automation LinkedIn AI LinkedIn micro funnels LinkedIn lead magnets LinkedIn case studies LinkedIn featured articles LinkedIn client centric landing pages
#LinkedInMarketing #B2BLeadGeneration #SocialMediaGrowth #HighTicketSales #GlobalBusinessExpansion #PodcastGuest #EntrepreneurTips #SmallBusinessMarketing #SalesAutomation #ContentCreation
Law Smith 0:01
All right, you ready? Yeah, yes. Queen sweat action yasquan,
Eric Readinger 0:05
right into it.
Law Smith 0:07
Sweat equity podcast, is it
Unknown Speaker 0:11
you sure about that,
Law Smith 0:12
register trademark? Sweat equity podcast, sure
Unknown Speaker 0:15
about that,
Law Smith 0:17
the number one business comedy podcast in the world,
Eric Readinger 0:23
you can do that, but every time you talk,
Law Smith 0:27
I'm crash test dummy, dude. Now I'm back to being loosey goosey. Hey, we got some sponsors. If you want to hit them up there in the description, I'm going off book here. What if you this episode's pretty interesting, because we talk about Thailand and ping pong shows, yeah, guy with rad. So you know this one's going to Thailand, baby. This is the rare business guest we got in there that was really cool about any joke we made, yeah and
Eric Readinger 0:57
and yes and it does and cut his button,
Law Smith 1:00
Yep, I'll say and that South African accent, yep, doesn't hurt. We girl, let's get this episode going. Okay, yeah.
Eric Readinger 1:11
Why did we do this for
Law Smith 1:17
calm? Okay, forward, slash sweat or slash sweat. Promo code, sweat,
Eric Readinger 1:21
do your job
Law Smith 1:23
and you got like, Bloom, invoicing, LinkedIn, premium,
Eric Readinger 1:26
pull it out of you.
Law Smith 1:28
They're all in there. Man, all right. Squarespace, call rail,
Eric Readinger 1:31
they're all in that, in there. Just trust us.
Matt Clark, B2B LinkedIn Guru 1:40
You are listening to the sweat equity podcast. Hey, what's up, guys?
Law Smith 2:05
What's happening? How you doing? We all good.
Matt Clark, B2B LinkedIn Guru 2:09
We're good rolling. Yeah, awesome. Um,
Law Smith 2:15
well, we like to start out with every first time guests with a little lightning round action that you love. Eric, yeah,
Eric Readinger 2:23
sure. See what time you wake up.
Matt Clark, B2B LinkedIn Guru 2:27
What time do I wake up? Yeah, about 10.
Eric Readinger 2:30
What time zone is that? I noticed an accent? So, yeah, yeah.
Matt Clark, B2B LinkedIn Guru 2:34
Well, I'm from South Africa, but we're currently living in Thailand. So you know, all our clients are in the US. It's now 130 in the morning, so we normally work until about two, three o'clock, and then sleep till 10, breakfast, gym, day, stuff, swim in the sea, whatever, and then get cracking with work in the afternoon.
Law Smith 2:54
Yeah, yeah. We do. We're like, the same schedule. Well, I
Eric Readinger 2:56
figured, I mean, you sounded like kind of a piece of waking up at 10 o'clock, you know, I just figured there was something behind or he read, I know it's a lightning round, but like, I want to give the guy, you know, some leeway here.
Law Smith 3:09
I love the movie stander, that's in South Africa, Blood Diamond,
Matt Clark, B2B LinkedIn Guru 3:14
that's not diamond, yeah, and oh nine. District
Eric Readinger 3:17
nine is a great movie, but
Law Smith 3:19
standard about the guy rob banks in South Africa, yeah? Thomas Jean, yeah, the Punisher. I
Eric Readinger 3:25
was going to send you a Thomas Jane podcast earlier today. I'll show you later.
Law Smith 3:29
That's weird. Is a hot is a hot dog? A sandwich?
Matt Clark, B2B LinkedIn Guru 3:33
No? Thank you. Hell no. But also in America, you guys classify, you almost classified burgers sandwiches as well. So I don't know, no ends on what English we're talking
Eric Readinger 3:45
Exactly. This is international rules now,
Matt Clark, B2B LinkedIn Guru 3:49
but for me, no, it's not Doug. And in South Africa we have blurred horse rolls. Whoa.
Law Smith 3:53
I don't even know what he said. Yeah, something rolls sounded nice. Rolls are probably
Eric Readinger 3:57
Delicious.
Matt Clark, B2B LinkedIn Guru 3:58
Delicious.
Eric Readinger 3:59
What's your favorite board game,
Matt Clark, B2B LinkedIn Guru 4:03
monopoly,
Eric Readinger 4:04
interesting.
Law Smith 4:05
First time you French kissed someone. Well, you
Eric Readinger 4:09
guys stop asking that one, bro, nobody wants it.
Law Smith 4:12
We're not the number one business. Comedy podcast for nothing slash cream.
Matt Clark, B2B LinkedIn Guru 4:19
Dude probably like, I don't know, 12 of 18 Exactly. Everybody's
Eric Readinger 4:22
ever seen answer. Everyone answered anybody I know. But if somebody's like, oh, 22 then you're then it's awkward. What
Law Smith 4:28
if it was seven years old, right? Even more awkward, this is to dig in a little bit. You're balking, right?
Eric Readinger 4:36
Bulking. You're a balker. You ever seen a UFO or a ghost or anything supernatural?
Matt Clark, B2B LinkedIn Guru 4:46
Supernatural? Yes, I was doing a lot of like spiritual healing stuff because I was, I had Crohn's a couple of years ago, and I did some pretty weird shit to get over it. And one of the things was actually. Working with the spiritual healer. And, yeah, it was pretty wild. It was really wild. Does not UFOs?
Law Smith 5:06
Okay, does this is a small one. Does God exist? Teeny, tiny
Matt Clark, B2B LinkedIn Guru 5:14
for me specifically, yeah,
Law Smith 5:16
we're talking to you. Man,
Unknown Speaker 5:19
there's no right answer.
Matt Clark, B2B LinkedIn Guru 5:21
Yeah, there's a, there's a creator, for sure, the the religion stuff that goes around it, I'm not as much of a fan of, but definitely the the creator and there's, there is something bigger than all of us here, for sure.
Law Smith 5:35
Well, we're fundamentalist Christians here, so we believe in that's how I would answer
Eric Readinger 5:38
it, too, man. I know,
Law Smith 5:43
I'm a proverbs guy, man, no, yeah, good reference, iron sharpens iron. Bitch, okay, yeah, Proverbs, Jesus, it's at the gym on the wall. That's the only reason I know it. Proverbs is, yeah, that's iron sharpens iron. That comes from that, oh, you go to God's gym. I go to powerhouse, where I told my kids I'm the logo of a bodybuilder bending of the stop telling your kids all this shit, man, why I'm the four of Tampa Bay, they kind of, they kind of know I'm fucking around.
Matt Clark, B2B LinkedIn Guru 6:12
The only proverbs you see at gym is no pain, no gain.
Law Smith 6:17
I mean, we have conflicting things at our gym, because it's called the southern Mecca too, so it's kind of confusing, huh? Yeah, yeah, yeah, um, what too, man, did you watch the this program before coming on as a guest?
Matt Clark, B2B LinkedIn Guru 6:35
I watched some snippets of it. Yes,
Law Smith 6:37
okay, got some clips. We'll
Eric Readinger 6:39
see some snippets. Clips work. Okay,
Law Smith 6:40
that counts. That's half credit. Yeah. And then last question, what advice would you give your 13 year old self?
Matt Clark, B2B LinkedIn Guru 6:50
13 years old, like, What the hell do you know at 13? And what were you going to go at
Law Smith 6:55
13? You think we're just silly. Time you get
Eric Readinger 6:56
to go back your current knowledge, though, that's why you get to drop some on your 13 year old self.
Law Smith 7:03
Come in and go, Hey, we should
Eric Readinger 7:07
put a time limit on Yeah. It's like you got 10 seconds to talk to you, sir. No, you're good. Think about it for a second. I'm gonna spitball about where we say 10 seconds only. You got 10 seconds to tell yourself your 13 year old self something,
Law Smith 7:20
yeah. We finally added criteria. After asking 200 people this, you're just
Eric Readinger 7:24
lucky that I'm even involved in this stupid question. Anyway, this is never really liked it that much. Are you
Law Smith 7:30
crazy? You know, many podcasts have stolen this from us, insane. Or did you steal it from another podcast? No way Jose, no thanks. Tom Hanks, all right, go ahead.
Matt Clark, B2B LinkedIn Guru 7:42
Cool. So I would say, don't give a fuck about what anyone else thinks. The only person who's opinion matters is yourself. So hold yourself to the highest standard possible. That's good. Yeah,
Law Smith 7:54
you've earned yourself a plug, sir. But we let the guests do it themselves, because I can't read out loud very well. Eric refuses to do it.
Eric Readinger 8:04
Also, our new setup doesn't let you have a laptop in front of you. Yeah, we're a little used that as an excuse. But
Law Smith 8:10
tell the tell the people who you are, what you're doing, and where to find you.
Matt Clark, B2B LinkedIn Guru 8:17
Absolutely. Man, thanks. So yeah, my name is Matt Clark, and we work with business B to B, service based businesses that tell high ticket services, and we help them crush it on LinkedIn. We use automation AI book in five to 10 high quality sales calls every single week. And we made it as easy as damn possible in the simplest way. So if you want to find me, hit me up on LinkedIn. Matt Clark, Rainmaker, and if you want some free gifts, and you can actually have your LinkedIn profile written out for you and actually start generating some leads today, go to Rainmaker gifts.com
Law Smith 8:53
so let's give a little this is going to be primary, primarily about LinkedIn. Let's give a little background on it. It used to be a joke, right? Yep, humongous jokes. So some people still have, like MySpace, well, some people still have that stigma. Didn't linger long enough, though. I mean, 30 rock used to make a lot of jokes, right? And then, well, the
Eric Readinger 9:14
problem with LinkedIn in the beginning was nobody knew what it was, but you were getting constant emails from people you kind of knew about LinkedIn, and everybody hated it, right? Like, I don't want to talk to that guy from eighth grade about LinkedIn. Like, what is this?
Law Smith 9:28
Like, most people younger than us that hear us talking about LinkedIn will think we're geezers, because it's like,
Eric Readinger 9:33
they think that before we mean, mentioned LinkedIn, that's what, that's already happened. But I'm
Law Smith 9:37
saying, like, even, but it's, it's hypocritical, because everyone's pretty much on there and checks it once a year. I think, you know, it's a resume at least, and then at the same time, it's like, everyone has Facebook, but it's like hooking up with a fat chick, like everyone's everyone's done it, but they don't want to tell anybody about it. I'm a little punchy today, so. Yeah, but LinkedIn was a joke. I still won't get the metaphor, really, but everyone uses Facebook and won't admit to it, because it's lame now, oh, yeah,
Eric Readinger 10:11
should I not be saying I'm on Facebook? No, I'm just saying, Make me lame. All about it. This
Law Smith 10:14
is kind of how it is nowadays, like, it's
Eric Readinger 10:17
not cool. What is Facebook? Anyways, I don't know about it.
Law Smith 10:21
I'm a snap chatter, no. And so LinkedIn got bought out by Microsoft, and that's when things actually started to turn into more of a legit social network, legit kind of, you know, it was my belief. Why LinkedIn is great for business is because it's kind of limiting on what you can do with your profile. It's very constricted, right? So the data is more reliable and relevant in that way. So the targeting when you're going out to get leads for new clients, it's better than a lot of other areas. The hard part is absolutely what's like. Everybody gets these messages a day. So when I'm trying to tell clients, like, hey, you know, some automated messaging on LinkedIn might be a good idea to try out. You know, with apollo.io or something programmatic, I get a lot of blowback, and I'm like, Yeah, but it's like, cold emails, right? They work? Yeah, they don't work on you, the person I'm talking to, because you're analytically thinking about it. It does work exactly someone, yeah? I mean, I've done Big B to B campaigns that work in using Sales Navigator and some other schools. Yeah,
Matt Clark, B2B LinkedIn Guru 11:36
well, I tell you what. Man, Mike, you know, my, my background before I got into this is, you know, I used to do door to door sales, and I had a telecoms company. I had a Samsung dealership, and we were selling telephone systems like switchboards and that sort of stuff, door to door. So no marketing, no advertising. Like we take our sales guys out. It was me and two business partners. We take our sales guys out for a week to go knock doors. And the Sunday and we go to the all outlying areas. I would literally drive around the industrial areas on Sundays with a map book, because we didn't have Google Maps at the time, right? And I literally count out every single business on the road. Then comes Monday, I drop the guys off, give them 10 to 12 doors each, and they have to go knock doors and produce one or two sales from from that, like, that was it?
Law Smith 12:23
That's a Yeah, or else. Like, some stories, one sale, add one out of every 20, whatever. You know, like, you have to get a sale, yeah,
Matt Clark, B2B LinkedIn Guru 12:35
or else, what? And then there was a process, yeah, there's a process. There's a system to it. And I mean, we built a $6 million a year business doing that right within four years. And so when I got into the online world, like, I couldn't quite figure out Facebook. I couldn't quite figure out, you know, how to make Google work and all the rest. And one of my buddies said to me is like, Dude, you gotta go check out LinkedIn. So I go check this thing out. And I'm like, holy shit. This is like, virtually knocking doors, except there's no gatekeepers. There's no receptionist. I can literally speak directly to the exact ideal client that I want. Like if I want to talk to CEOs of tech companies with more than 500 employees in Texas, I can pull up a list and just go start reaching out to them. So all I need to do now is make myself more attractive by having the right profile, turning it into a client centric landing page, using case studies, having featured articles and posts make myself more attractive, start the right conversations with them, get them on a call, make an offer, and that's just been a rinse and repeat. Now there's multiple versions of how you do that, but we've just over so many years of doing this, we've actually gone all the way from doing crazy automated funnels down to we got one simple system that we use called the the LinkedIn micro funnel, and it just works. Man, it churns out the business, and specifically for high ticket sales. I mean, if you're selling a $49 a month product is you know, you want something at least with a $10,000 lifetime value to make it worth your while. Well,
Law Smith 14:04
and if a lot of people are listening, don't use your system. I always just like free advice they didn't ask for. But I always tell them when we're talking about this, like, you need to target people that have been active on LinkedIn in the last like, yeah, I forget what the parameters? 30 days? Because, 30 days because, you know, again, half, at least half of the people that have an account, it's just a resume, and they again, update it maybe once or twice a year. Don't even log in exactly. Yeah, right. But the people who are active, you can get to them, because they're on their they're probably trying to drum up business as well
Matt Clark, B2B LinkedIn Guru 14:44
100% and it's not just about getting clients, you know, like for us, and this is, like the misconception that most people think, I mean, LinkedIn is a professional network, right? So you think you go to a networking event, you're going to meet all sorts of people there. But now we can be specific, so I look at it instead of getting close. Clients. That is one of the opportunities there. But it's about opening opportunities. You know, I'm on like, you know, two to three podcasts a week. We use LinkedIn to get on those podcasts. I get featured in media. We use LinkedIn to go get featured in the media. I look for joint ventures and affiliates to promote my my services. We do all of that through LinkedIn. I even, like, reconnected with my wife on LinkedIn. I was running a campaign and try to, you know, had my assistant selling stuff, and she's like, Dude, what the fuck it's like, you know me. And then we reconnected. And I was like, oh, let's go on a date, and now here we are, 10 years later. Oh,
Law Smith 15:37
it sounded like y'all were married. Oh, like I thought, yeah, I
Eric Readinger 15:41
think you got divorced, and then LinkedIn brought you back
Law Smith 15:43
together. Or, like, she, she was lost at night or something. You
Eric Readinger 15:47
knew her before right then, and then you met her up with her again, and then you got together
Matt Clark, B2B LinkedIn Guru 15:54
for a bit, and then, like, oh, okay, so that's five ways, and then reconnected.
Law Smith 15:59
You just jogged my memory. Remember we had the cannabis it was a cannabis consultant gal, and she blew our mind telling us about guys hitting on her on LinkedIn and, like, how much it happens
Eric Readinger 16:09
all the time. Oh, yeah, I remember that. I do now three
Law Smith 16:14
years I don't even think about it. I just find it funny that, like, guys would be like, any little creme, anything? Yeah, it's like a roof leak. Any anywhere where
Eric Readinger 16:24
water pushing this to the top of your inbox?
Law Smith 16:26
Oh, yeah, let's talk about that. The messaging has got gotten really pickup artist, like, if you know that reference, yeah, a lot of
Eric Readinger 16:36
negging going on. Whoa. Easy, totally nag. Wow. Easy. Negativity, not an ER,
Law Smith 16:45
so negativity, it's what, but it's I get. I find them funny, because it's like someone with low self esteem, this works on for sure, right? I mean, I don't, I don't think I have super, highest self esteem. But I'm like, I see what you're doing. Like, it's like, Oh, I get it's like, Oh, you don't want to talk to me, huh? Right? Too
Eric Readinger 17:05
good for me. Yeah, I've got, I got a one guy that's been sending me emails that's taking a different angle of, I thought you were better than this. Yeah,
Law Smith 17:16
that's it. There's really level. I was like,
Eric Readinger 17:19
Really, yeah, I'm still not opening this. I won't open it, but I'm seeing the first
Matt Clark, B2B LinkedIn Guru 17:24
subject, like many Yeah, right. Otherwise,
Eric Readinger 17:28
that's okay if you want to be poor your whole life. I get it.
Law Smith 17:31
I will read them. I will, like, catch up, read them. Maybe I'll go through them all, like, once a month, and just because every now and again, there is someone trying to get a hold of me, but it's like, right? If you really wanted to get a hold of me, you can just, you could easily find us. Like, it's not, it's not that hard, but, yeah, but there has been opportunities, so I feel obliged
Eric Readinger 17:53
to look at it. So I know, I know I've had like that in my spam folder where I'm like, What's saying? Like, what
Law Smith 17:58
I checked this? Like, oh my God, but it's similar to cold emails in the sense that there, but it feels more valid because there's a profile attached to it. You can go look at their profile and be like, Okay, this guy's obviously a real person. Or there's the Avatar the AI with the Kaiser AI profiles are kind of interesting too. Have you seen some of those? Yeah, there's a lot of
Matt Clark, B2B LinkedIn Guru 18:22
like, but then you meet the person, and it's like, you just get catfished. Well, yeah,
Law Smith 18:26
oh yeah, yeah. What about what about the ones where they do the videos and they write your name on a big, like, a tiny whiteboard, and they're like, this is a video made for you. And you're right, uh huh. I got you had to write 100 names, yeah, and then splice them all into the same video if that, Oh, yeah. I mean,
Eric Readinger 18:46
surprise me if there's a thing that's like, type in what you want, and then it'll appear there automatically. I'm sure that's there.
Law Smith 18:52
Have you seen that tactic a lot?
Matt Clark, B2B LinkedIn Guru 18:55
Yeah, I've seen it a lot. It's done. It's been done more in the email marketing side of things versus the LinkedIn marketing side of things. Oh, really, you know what? What we're finding that's working really, really well. And it's like the simplest thing ever is have a deep understanding, like, solve one big problem for one ideal client. Like most people are trying to just go out and be like, Hey, here's my stuff. Who wants to buy it? Like, choose one ideal client that you want to focus on. Go deep with them. Understand, like, what are their biggest pain points? What keeps them up at night, their fears, where they're trying to get to, and what have they tried before that hasn't worked? And then creating, like, micro offers. So it's like little lead magnets that you can share with them that solve those specific problems. And we're finding, like, the more specific you get, the better it works. So as an example, we've got a campaign running now. It's been running for a week called how we generated 181 leads in 12 days through LinkedIn micro funnels. And I'm literally just sending that to people and saying, Hey, I just created this playbook on the LinkedIn micro funnels. 181 leads in 12 days. Would that be valuable to you? Uh, and they're like, yes, so then we start in a conversation. Now, what happened is that this last campaign that we ran, and it's just been going for, I don't know, two weeks now, we had a very targeted list of 667 people, right? So we set that up, the automation then reaches out to them. Now, if your profile is set up correctly, you're looking for about a 50% connection acceptance rate. So we got a 52% connection acceptance rate. Now here's the crazy thing right off the bat, brand new people that I've just connected to send this message to, we had 226 people reply and say, Yes, I'm interested, right from 667 now we take those people into a sell by chat process. So very short, just connect with them, uncover the pain. What are they dealing with the most right now? What are their offers like? Really basic, depending on you know, it's different for different businesses. And then once we get to that pain point, we offer a call and like this is booking in like five to 10 highly qualified, exact ideal clients a week. And these people are coming on a call, not knowing me before, and, you know, literally connecting two, three days ago, and then dropping 10k
Law Smith 21:10
you're you're doing middle you're getting that rate on middle of the funnel. Marketing leads out of this that, what would it be? You said, 200
Unknown Speaker 21:20
over 3226
Matt Clark, B2B LinkedIn Guru 21:22
that's 67 34%
Law Smith 21:25
that's unheard of that. I almost don't believe it, because it's so high. I mean, I believe you, but it's just like it's absurdly high for that. It is a funnel kind of thing.
Eric Readinger 21:35
I mean, he's offering something that's a value, you know, and it's but
Law Smith 21:41
it's also saturated with a lot of garbage. And just like, you know, and you're kind of given a lot of this knowledge out for free, right? Well, it seems like, but also it's not. The execution is hard. It's not the he doesn't lead in with,
Eric Readinger 21:56
can we set up a call? Yeah, it's, yeah, I have something to offer. Would you be interested? Because most of the things I get, would you be Hey, do you have time to set up a call? Not really. No to, I've
Law Smith 22:06
never even met you, bro. Like, what's trying to hook up too quickly. Just
Eric Readinger 22:09
want to try. Yeah, exactly. Just wanting to get to know what you're you're trying to do. No what for that? Yeah,
Law Smith 22:16
like a Calendly link for 15 minute calls, like a trying to get a hand job. Will you drink me off under the table? Or we're getting appetizers. So gross,
Matt Clark, B2B LinkedIn Guru 22:34
but that's the mindset that people are going in with, right? It's like, you know, they're expecting to hit a hole in one off of every single swing, and it's like, it's, it's impossible, right? Not even the pros can do that. And so, you know, we want to go in with the mindset of, like, let's be curious. Like, I know in my mind, I'm going to disqualify probably 70% of the people that we talk to. That's okay, right?
Law Smith 22:57
Now, we're down to 60 out of the 676 right? Somewhere around there, okay?
Matt Clark, B2B LinkedIn Guru 23:05
People with high intent,
Law Smith 23:07
right? And you're doing higher tickets, you're doing lower volume. I think that's the mistake too. A lot of people try to do a prey and spray and pray kind of thing where they're like, we're gonna hit 10,000 people. And it's like, well, yeah, that's going to be really hard to be narrow with your messaging and actually talk to them. Yeah, I feel like that's like
Matt Clark, B2B LinkedIn Guru 23:28
understanding your business model. Like, what, what are you trying to hit, and how do you want to hit it for me, like, I want to make a ton of money, I want to have massive impact with my clients, and I want to live a great lifestyle. I mean, you know, my wife and I have been traveling. We sold everything we own in two and a half years ago. We've been traveling the world. We've been to 29 countries. And if I'm like, full time in the business, doing all of the stuff, I'm not going to have time to do the fun things that I want. So now we work when we want, we play when we want, we train every single day. And, you know, it's a great lifestyle. And you gotta decide. You got to decide, like, what kind of business do you actually want? And then that kind of determines your marketing, determines your office, determines everything else.
Law Smith 24:07
Yeah, I always have to back people out when we're talking about just any kind of tactic, right? This is kind of like, yeah, they people. Is it relevant? I'm sure people want to get you to do just this tactic, right? And you're like, okay, but who's your target audience? And they have no idea. They think they know. But then what's
Matt Clark, B2B LinkedIn Guru 24:25
the offer, right? Who's taking the sales calls? Who's following up with people? Oh, no, it's me. What problem are you solving? Time have you got in a day? Yeah, yeah. How much time have you got in a day? Now, I'm working 16 hour days, so like, how would you expect to do this? You can't manage your time. You're not going to be able to do to do this. I think we know, we even help people manage their time as well. But I'm like, if you don't have a team to support you, it is going to be 10 times more difficult, right?
Eric Readinger 24:51
We need to do a sweat equity World Tour. There's been too many guests that are all over the world.
Law Smith 24:56
Uh oh, he's going to invite ourselves over to your place. It. Maybe if they make it, you know, if they make the cut. You know, remember, yeah, exclusive, yeah,
Eric Readinger 25:05
we go to that Polish guy's place.
Law Smith 25:08
I don't know that doesn't sound as cool, but yeah, Indonesia, Thailand, would you say?
Matt Clark, B2B LinkedIn Guru 25:15
I mean, I'm in Thailand, in Koh Samui. We just rented a village in there. Boom, you infinity pool. It's amazing. Man, oh, man. See, moving like, next week ping pong
Eric Readinger 25:24
show. See, now we're talking, yeah, yeah. I need to write that down. Or is it really
Law Smith 25:29
down the roads of ping pong show for you?
Matt Clark, B2B LinkedIn Guru 25:32
Yeah, yeah. Ping pong show. Have you seen it? It's like, you name it, everything, yeah. A couple of times
Law Smith 25:40
I've only heard about things you have to do. It's like Ripley's, believe it or
Matt Clark, B2B LinkedIn Guru 25:44
not, someone comes and visit us. I'm like, Yeah, we take you to a ping pong show. Oh, my
Law Smith 25:49
God, I would do the same thing if I were you. Hell, yeah. Like, even
Matt Clark, B2B LinkedIn Guru 25:53
clients,
Eric Readinger 25:55
you walk in, they're like, hey, Matt's here. I
Law Smith 25:58
don't it's, it's not even like like, oh yeah.
Eric Readinger 26:04
So it's like, the circuit freaking Yeah, you know, it's like, so
Matt Clark, B2B LinkedIn Guru 26:08
late. It's not sexy in the slightest.
Eric Readinger 26:10
I don't want to see that guy. It's getting off on that. Um, So with No, just let it be silent
Law Smith 26:22
for a minute. What? We just took a moment of silence for
Eric Readinger 26:26
the guy getting off on ping pong shows. Yeah.
Law Smith 26:29
I mean, look, there's definitely guys that can, the guys could do anything we found in the in the pandemic, there is a boundless amount of lonely guys online that will pay for onlyfans, not even dudes like just to get messages and, yeah, yeah. Feet still, yeah, that. I mean, there, I feel, I mean, it's a little bit similar with LinkedIn, in a way. It's just like, there is a, there is a total area market that it's kind of almost unrealized because there's a lot of spam on there. There is a lot of like, jabroni, like, we get podcast type promoters every, every day, every day. And it's always like, I like to look at the profile.
Eric Readinger 27:12
Hello, sir. You want promote podcast?
Matt Clark, B2B LinkedIn Guru 27:16
Yeah, well, let me ask. Let me ask you guys. This is like, why did you accept me on this podcast,
Law Smith 27:22
because you're cute.
Eric Readinger 27:24
It's an attraction. We have a we have a booking agency that sent over,
Law Smith 27:32
yeah, y'all your booking agency sent it to us, I think, but I don't remember when it works for me. Yeah, I don't remember when it was but we just go through
Eric Readinger 27:43
I'm pretty high. Honestly, when I'm, did you eat one of those gummies?
Law Smith 27:46
No, I'm I'm just sleep deprived.
Eric Readinger 27:49
Oh, what gummies?
Law Smith 27:51
Yeah, what are you talking about?
Eric Readinger 27:53
I meant Nora, Thailand,
Matt Clark, B2B LinkedIn Guru 27:54
weed is legal, by the way, there's a Weed Shop on every corner here.
Eric Readinger 27:58
We were already sold. Matt, yeah, you didn't have, you know, it's all good, ping pong shows,
Law Smith 28:03
bro, there's lady boys. Yeah, that's all.
Matt Clark, B2B LinkedIn Guru 28:07
It literally goes like wheat shop, massage parlor, 711 pharmacy, girly bars, and then it just repeats again and again and again.
Eric Readinger 28:18
All right, we gotta make a list, man, if
Law Smith 28:20
you and I trouble, if we go on a trip to Thailand and we just tell everybody, why are you going there? And you're like, nothing weird, don't worry about it.
Eric Readinger 28:26
No, you and I can't go. I know
Law Smith 28:28
that's you and me weirder if you go by yourself,
Eric Readinger 28:33
we take separate flights and we meet. That's
Law Smith 28:35
way weird. Midnight, yeah,
Eric Readinger 28:38
I'm a full moon's
Law Smith 28:39
tracking us. Yeah, nobody gives
Matt Clark, B2B LinkedIn Guru 28:42
a some wild places. How
Law Smith 28:44
long have you been in Thailand,
Matt Clark, B2B LinkedIn Guru 28:47
and why coming and going? We've been coming and going in Thailand, like, I don't know, probably about a year now and then. We've just been traveling around Southeast Asia. And we just decided one day we were like, this place is cool. Like, let's stick around for the next six months. So we hide a villa for the next six months. We're learning Thai, and it's just amazing. Man, it's, like, cheap, it's beautiful, great food. Amazing people like party all the time, whenever you want to. There's also chill. There's, like, everything you want here. Man, this is a great life. Yeah,
Law Smith 29:18
I've heard, I've heard good things, if you're not trying to get on the creep scale over there, like there's actually legit. The stereotype in America is like you're doing something creepy if you're going over there a lot of the time, yeah, depending on who you are, but
Eric Readinger 29:31
it's pretty much, are you taking a female with you or not? Right? Right? Yeah.
Law Smith 29:35
Are you going
Eric Readinger 29:36
vacation female? Right?
Law Smith 29:39
So what LinkedIn in other countries, though, are you? Are you mainly with English speaking kind of campaigns?
Matt Clark, B2B LinkedIn Guru 29:49
I would say, mainly, yes.
Law Smith 29:50
I don't know how big LinkedIn is anywhere else, if it is, it is, yeah,
Matt Clark, B2B LinkedIn Guru 29:55
great question.
Eric Readinger 29:56
It's huge in India, it's, I know that much. Wow.
Matt Clark, B2B LinkedIn Guru 30:00
It was they trying to get the guys in America. Yeah, it's big. And, you know, we've worked with over 1800 clients in 26 countries. And, you know, interesting thing, we get a lot of people. So a lot of our clients are like us, Canada. That's where we've been putting most of our marketing and targeting. But we've also got a lot of clients throughout Europe, and, you know, like Dubai in those countries, but in Europe, it's like, you know, Sweden, Germany, Belgium, you know, some of the Nordic countries at that side. We had clients in Australia. We've had clients in Asia, like all over the world. And it works every single time. So obviously, we're running the training in English, but, you know, with AI and everything now to translate it into the local language is super easy,
Law Smith 30:42
um, before we depart, give us give our listeners, just like one quick something, little nugget for them about, you know, trying to what, nothing.
Eric Readinger 30:53
I'm just waiting for you to finish talking,
Law Smith 30:57
just looking at me like this. Just one little nugget for the audience, something they can take away about, about doing B to B LinkedIn, you know, marketing via messages.
Matt Clark, B2B LinkedIn Guru 31:09
Yeah, absolutely, or just 100%
Law Smith 31:13
go ahead, yeah.
Matt Clark, B2B LinkedIn Guru 31:14
The biggest thing that I'd say is solve one big problem for one ideal client. Break that down into a couple of steps and create many lead magnets and start sending that out to people and saying, Hey, I just created this thing that solves this problem. Would you be interested in it? Simplest, most straightforward, fastest way? And then, you know, if they want to get you use some of our tools, we built all of our stuff into AI, all about four processes. Over the last 10 years, we've created our own stuff for it. If they want to have a taste of that and write their profile and build some of these tools, go to rainmakergifts.com and go and play around with it. Man, there's a ton of cool stuff on there. All right,
Law Smith 31:52
we don't have the pay bro. Spider. Man, we appreciate you coming on. We'll put your links in our episode description. And if you want the video for this, you can chop it up, repurpose it. We'll send it over. Yeah, we're
Eric Readinger 32:06
going to start shopping flights. We'll see you in a couple weeks. Yeah,
Law Smith 32:09
yeah, hell yeah. I'm excited ping pong. Let
Matt Clark, B2B LinkedIn Guru 32:11
me know. Yeah,
Eric Readinger 32:13
if you guys
Matt Clark, B2B LinkedIn Guru 32:14
are, let me know if you guys are going to come through this side and
Eric Readinger 32:21
that's so nice? Yeah, he liked, if we showed up, he'd actually, is there a thing, I think? Is there
Law Smith 32:25
a pickleball show? Is there, like, a bigger lady,
Eric Readinger 32:29
a bowling ball show I've
Matt Clark, B2B LinkedIn Guru 32:31
seen, I've seen birds come out. No, really, strings with razor blades. Oh, my God. Why would
Law Smith 32:38
they hurt my penis?
Matt Clark, B2B LinkedIn Guru 32:39
Like them shooting like, shooting like, blow dots and popping balloons, smoking cigarettes through there, like, you name it. I mean,
Eric Readinger 32:47
that's I've seen the last few. Are fun. Yeah, the razor blades.
Law Smith 32:50
We're in Tampa, Florida, at the strip club capital, and got nothing on that, though, I've seen some of those things they listed off, not razor blades. That's crazy. Yeah. What are the you're pushing? I don't slide of slide of badge,
Eric Readinger 33:09
neither you put yourself in that.
Law Smith 33:11
We'll cut it out. All right. Thanks for coming on, bud. You
