#446 How To Increase Protein Intake to look like Chris Pratt with BioPro+ President Dustin Baker
💪 Sweat Equity Podcast® #446 Dustin Baker is the President and Principal at BioPro+, BioProtein Tecnhology, the FDA Compliant Non-synthetic Rx HGH and Peptide Alternative that works FASTER, EASIER, and SAFER at a fraction of the cost.
Timestamp Jumps by 🤖
🟩 Teenage hubris and regret. (2:25)
🟩 Overcoming childhood obesity and finding purpose through fitness. (5:26)
🟩 Fitness journey and entrepreneurship. (9:32)
🟩 Bio protein technology and hormone replacement. (14:52)
🟩 Bio-identical hormone replacement therapy. (18:51)
🟩 Mental and physical effects of supplements. (23:35)
🟩 Alternative medicine and its claims. (28:54)
Summary by 🤖
Law Smith and Eric Readinger interviews Dustin Baker, president of BioPro+ and former obese teenager. Dustin shares his journey from lack of discipline in his youth to finding purpose through fitness. He discusses overcoming childhood obesity and how a friend's invitation to the gym helped him turn his life around. Dustin then explains how he leveraged his passion for health and fitness into a successful career in the industry.
Dustin also details how he utilized a growth factor formula to help athletes and clients achieve results, leading him to acquire and grow the company that created it. He introduces BioPro+, BioPro+'s non-synthetic alternative to prescription HGH and peptides that provides growth factors without side effects. Dustin highlights real customer success stories and the product's popularity in combat sports, military, and law enforcement communities.
Sweat Equity Podcast® covers the mental and physical benefits users experience from hormone optimization supplements. Eric, Law and Dustin also discuss entrepreneurship, alternative medicine claims, and more. This episode provides insights on overcoming adversity through fitness and building a business around non-synthetic hormone replacement therapy.
#podcast #comedypodcast #businesspodcast #entrepreneurship #fitness #health #wellness #hormones #hormonereplacement #bioidenticalhormones #weightloss #military #lawenforcement #combat sports #mma #jiujitsu #nutrition #supplements #interview #sweatequity #entrepreneurship #comedy #entrepreneur #business #girthyroi #69b2b #sweatequity💦 #entrepreneurial #entrepreneurship #roi #advice #funny #businesstips #biz #entrepreneurshiplifestyle #ai #podcast #chatgpt #chargpt4 #bard #fractional #branding #leadgeneration
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🤖 summary, time jumps and transcript by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N
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Law Smith Comedian Fractional CMO 0:01
that episode. This is outro, right?
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:04
No. Oh, you
Law Smith Comedian Fractional CMO 0:06
want the way
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:07
we used to do it?
Law Smith Comedian Fractional CMO 0:08
Oh, my bad. Well, last
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:10
time was clunky.
Law Smith Comedian Fractional CMO 0:11
Well this is clunky too now. This is a sweat equity podcast on
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:16
asking questions and stuff and then like
Law Smith Comedian Fractional CMO 0:19
number one comedy business podcast in the world.
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:22
Son of a bitch
Law Smith Comedian Fractional CMO 0:24
man god damn it I
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:26
quit. Rusty do know it's your stupid Zoom meeting they won't let me it's downloading
Law Smith Comedian Fractional CMO 0:31
greatness
Eric Readinger, Fractional CMO, Producer and Head Of Media 0:32
I'm stopping converting.
Law Smith Comedian Fractional CMO 0:35
Listen to us on iTunes Apple podcast Spotify in this episode brought to you by zap yak zupyk.com Put in the promo code sweat. For the best AI content writer for your Jimmy jams. You can write blog posts, you can write social captions. I'm so tired and sick are your Jimmy. Jimmy you cool cats out there. Get through it. Just get through it. You can accept the XE up ya que.com promo code sweat like ki sweat Montez sweat, sweat equity. Put it in the promo code get hooked up. Holler if you hear me. Let's get the party started Hi.
Dustin Baker, president at BioPro+ 1:45
Listening to the sweat equity podcast now. Okay, we're good. Okay, very nice.
Law Smith Comedian Fractional CMO 1:53
Dustin, we asked everybody come comes on the podcast, these two questions and we got to add the lightning round ones. I just remembered that I did two on the driver here. We want to start asking guests a bunch of lightning, lightning round questions that have nothing to do with anything. But are these two we
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:13
don't gotta worry. This isn't a lightning round. This is regular speed. Yeah, these take your time. These two
Law Smith Comedian Fractional CMO 2:17
we ask everybody that comes on the podcast for the first time. Did you watch any episodes? Listen to any episodes?
Dustin Baker, president at BioPro+ 2:25
I did. I just finished listening. I was halfway through your last episode. I did I I very rarely do okay. And for some reason, I listened to yours. And I was I was perplexed to number one of why I was booked on the show. And I'm kidding. And then secondly is I actually was very intrigued. I was like, Okay, this could be you know, departure from typically what I have to do, which could be more fun. So I am excited for the show. So yes, I've listened. We are the
Law Smith Comedian Fractional CMO 2:51
number one business slash comedy podcast in the world. And so that's what we shoot for.
Eric Readinger, Fractional CMO, Producer and Head Of Media 2:55
I want it to be fun for you guys. Yeah, well,
Dustin Baker, president at BioPro+ 2:58
I mean, it was yeah, I enjoyed listening to it.
Law Smith Comedian Fractional CMO 3:00
This is so stuffy in an all in the funniest, craziest shit I've ever heard was not from comedians, it's from it's from Lacey Shelby saying it. Yeah. Second question is what advice would you give your 13 year old self?
Dustin Baker, president at BioPro+ 3:19
Oh, man. They have to answer right now.
Eric Readinger, Fractional CMO, Producer and Head Of Media 3:22
Yeah. Yeah, kind of lightning round. I
Law Smith Comedian Fractional CMO 3:25
guess the idea. The idea is whatever comes to mind is probably the best thing you would tell yourself. No,
Dustin Baker, president at BioPro+ 3:32
I would, I literally would have told myself to. To start sooner. I guess I I wasted years of being an idiot. And, man, if I could have started that 13 doing what I was doing, I'd be life would be very different in a great way. So where are you?
Law Smith Comedian Fractional CMO 3:49
Did you grow up kind of unorganized. I saw your bio to there's kind of a maybe a lack of discipline grown up. Tell us about that.
Dustin Baker, president at BioPro+ 3:57
Oh, man, I had zero. I had zero discipline. I had zero purpose. I had all the entitlement and pride you could possibly imagine as a 13 year old you know, D bag. And I was
Eric Readinger, Fractional CMO, Producer and Head Of Media 4:09
example of that. We probably have our own examples. If we
Law Smith Comedian Fractional CMO 4:13
ever had every lie. Every every boy at some point and middle school ages does some cocky shit that Yeah. So regret it. But yeah, but it sounds like you had a flurry of these. What? Any examples?
Dustin Baker, president at BioPro+ 4:26
Well, what you just said the the first thing that comes to mind is always good. And it wasn't 13 it was shortly thereafter, but I had a real big mouth. And I thought I was the coolest guy ever. And I remember calling a guy out to a parking lot one time and I was a teenager, I was young. And never thought he would ever show up because I was tough. And he showed up and he was tougher. And I learned a very valuable lesson that day. And, you know, he humbled me in front of a large group of human beings and it was painful and embarrassing in both ways, but the embarrassment was probably you know, a million times worse but the The lack of humility and the pride and the entitlement and the dishpan just to cocky young kid was it was really out of control. I would say during my teenage years. Yeah,
Law Smith Comedian Fractional CMO 5:11
hubris will fuck you up. Yeah. Well,
Eric Readinger, Fractional CMO, Producer and Head Of Media 5:14
I mean, that age that age alone is so it's so weird for boys and girls, but for boys, especially, all the testosterone starts. Badass if for some reason,
Law Smith Comedian Fractional CMO 5:26
were you the big guy in your group of friends kind of deal? No,
Dustin Baker, president at BioPro+ 5:30
no, I was about to say like, I had a massive chip on my shoulder because like, my dad wasn't around. He's not a bad guy. But he was, you know, off doing other stuff, okay. And I was like a short fat kid. Like, I got, I wish I never I didn't grow. And then I was like, super fat. So I didn't grow until I was like, 1718 years old. So like, you add that right in the middle of being in teenage years and girls, and then, you know, I went to an all boys school. So it was, you know, 10 times is bad. And, you know, yeah, the only thing I had behind me was just a loud mouth and not much to back it up. You
Law Smith Comedian Fractional CMO 6:02
know, that's one of those lessons that you go, you know, he's a big kid. Fat doesn't equal power. No, you know. You know, when you're younger, you're like that guy. I don't know. I'm not messing with that kid. You're like, Oh, he's fat. You realize later? Like, I could have? Yeah, this guy was scared of yeah, sometimes it's not sometimes it's like offensive line. Right.
Eric Readinger, Fractional CMO, Producer and Head Of Media 6:22
A mix. But those bodyguards? Yeah, that was not that was the exact that was the exact opposite.
Law Smith Comedian Fractional CMO 6:28
Yeah, I had a lot of friends that were like that in the back in the day. Like, they were fat. Thus, they thought they were strong. And they weren't. But it could talk shit like no one else. So no dad in the picture grew up. We found out before we heated the mics up that you're down the street from us, really in Tampa. No doubt around history of being grown up here. We went to the same high school at the same time, which is fucking weird. Yeah, it's insane. I mean, I'm two years older, but still, that's just bizarre. Yep. And so tell us about getting from lack of discipline, to basically the flipping that all the way around, like, you basically did. It. Was there. Was there a turning point, like a movie like something? Something was again? Or was it just a slow? Like, I gotta, I gotta get habits going. I gotta get routine, because we talked about a lot of that on on the show.
Dustin Baker, president at BioPro+ 7:31
Yeah, so um, that like, being a very unhealthy kid. And, you know, my dad's not a bad guy. He just was kind of, you know, far away. And I grew up with my mother and my grandma. And the last thing on their plates was teaching somebody about like health and nutrition and fitness and stuff, right. So I grew up a fat kid and bad habits like that lead to bad habits and poor health habits as you know, a 20 something or whatever. So those habits continued with me, except they went from like food and stuff into like drinking and drug use, right. So as a 20, something I was incredibly lost, I got myself in all kinds of trouble. I was more, you know, involved in partying and running around town, and, and all that kind of fun stuff. And I had zero purpose, right? I didn't go to school, I didn't do any of those things. I just thought it would magically happen one day, and those things begin to compound, and you find yourself kind of with nothing. And that's exactly what I did. I had a friend who eventually was like, Hey, man, why don't you like kind of put away all that stuff and stop doing that and come to the gym with me that day. And I didn't have any of that kind of stuff. And I decided to go with him. And that little turning point, however mundane, or you know, small, it might have been, that really changed my perspective on life because it gave me something not only to do but something I found extreme interest in something that I could not buy or cheat my way into or, you know, steel or anything. And I had to work for it. And it taught me a level of discipline and showing up every day and I found out that I loved it and it got me into the gym business at a you know, in my 20s and I kind of turned around and made that the focus of my career in life was the health and fitness space. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:15
always liked having the goals of weightlifting you could always easy to figure out a random goal. I'm going to do this many reps with as much weight and all that and it was really because I was like 17 When I started to get into it. And it was always nice to have something like that direction in it. Yeah,
Law Smith Comedian Fractional CMO 9:32
the routine I used to go with my dad at 13 to Harry Smith that was like fucking hunting dropper 100 year old gym right across the street from the
Eric Readinger, Fractional CMO, Producer and Head Of Media 9:42
first album up to that that giant belt that jiggles your butt. Well, I
Law Smith Comedian Fractional CMO 9:45
had to tell him, Dad I can't go with you anymore once I saw this weird do there they get in it. Oh no, no. Apparently all the wrestlers and boxers used to stop in that gym all the time. Like my dad said he opened up like there's a rat racquetball court that I didn't know existed for 40 years go in there and then I was like, what's that room back there? And it's like, oh, there's a racquetball court no one uses it fucking weird. Everything's greasy. Everything's disgusting. Old school Jacqueline Lane style owner Harry Smith lived to be like 93. So longevity wise, weightlifting, everything I read is just about that. But like,
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:22
he's all about it. But it's important my dad wanted that
Law Smith Comedian Fractional CMO 10:25
writer bow cord. And so Andre the Giant in there, another Andre the Giant reference. But like, I saw a guy in a Baray in a, like a unit hard leotard kind of thing that'll turn you off the gym with a mustache. I'm
Eric Readinger, Fractional CMO, Producer and Head Of Media 10:41
just weird. Benjamin,
Law Smith Comedian Fractional CMO 10:43
I'm out. I'm gonna go work out at the why, you know, so. But that story aside, you know, I do feel like all boys in their early 20s or regardless whether they're getting in trouble or not, it's that's a different story. But I feel like, you kind of really don't know shit. I mean, late teens, early 20s. You're kind of like, I have no clue what I'm doing. But I'm going to, I'm going to, that's good that you found that thing to go. Okay, this is something consistent, I can at least put some energy into. And another thing I tell everybody that they're stressed and anxious, and they're talking to me about all their their problems. I'm like, go take a walk or go to the gym. Like go, I, we've talked about on this show a lot and get your wiggles out. Women of our generation have a lot of anger, because they've been told they can do it be at all be a boss, and be all that stuff. And then they don't know where to put that Cuisinart. And it goes the wrong direction a lot of the time and it's like, please go work out. Please go do go for a walk without your phone or something. So I digress. I want to dovetail this into your bio protein technology. But tell us where you're so you're about 20 years old. You're finding you're finding the iron paradise click clack. Yeah. All that. Yeah.
Dustin Baker, president at BioPro+ 12:06
And I think I think the working out it just was for me. I think everybody needs to just kind of find and it sounds so cliche, but it is it's like what is your purpose? What get you out of bed? Because before that man, like I could you couldn't get me out of bed before noon or 1pm to do anything, right. So when I found that and I weaseled my way into somebody's gym and in a mentorship, my first mentorship man I would be out of bed and at his gym working for free at 7am cleaning toilets and scrubbing barbells and taking out garbage. It's just, it's something that just got me out of bed and I love doing it. So I that's all I cared about and pursued that. So I continue that I was under the tutelage of a ex Olympic athlete there. And I just love the business. And I did everything I could to learn about it. I spent that's where I spent my time. And from that point on I got I took over somebody else's gym doing the same thing cleaned other crap, I basically was glorified janitor. But I weaseled my way in enough to
Speaker 1 13:01
to start taking over there. No, that's entrepreneurial before. Horrible dailies get a free membership.
Dustin Baker, president at BioPro+ 13:07
Yeah, that's how it all started. Are the guys are like, Yo, I will I will take out your garbage. I'll clean your toilets. Oh, I can't I can't pay you. And that's how I'd weasel my way in. So um, yeah, so I took over my, one of my first gyms a couple years after that, and then from there, it was successful. And I had a, I got picked up by a franchise national franchise into sports training. They had a location here in town, and I took over their sales and marketing development. And that went well. And I got involved in professional athletics. And then I had a, I had somebody, I wanted to do my own thing for a long time. I didn't, I've never been a great person to work for other people. I don't always play well with others in that respect. My business partner now goes, you're just not the corporate guy. And I and I know that I build my business, the same way of kind of the anti hero of, you know, corporate America style stuff. But I got picked up to work with an investor. And I created my own facility. And through all of that time and all of those different ventures, I had always utilize a group of formulas that were created by a lab here in town. It was a small regional company, but I use them through professional athletics. I use them through different populations, whether it was younger, whether it was older in the mid 40s, midlife and they always worked really, really well. And they always were super safe and effective. And I knew that there was always something there and I use them myself. And so when I was exiting my last venture, I was like, Man, I gotta I gotta figure out how to do this. And so I spoke with one of my mentors. He was very interested in participating in my next venture. We went into the business, it wasn't for sale. I basically said I want to buy it. I want to do this and I want to do it right. We can't do an agreement in three weeks. I wrote a check. And now we're in over 40 Different countries on every continent of Antarctica. So it's and that has been the last five years. So it's been a pretty wild ride since then.
Law Smith Comedian Fractional CMO 15:08
I mean, that is the sweat equity story. Yeah, that's, you know, you, you hustled your way into positions. And you did more than you had to, you know, to get to this point where you're at, and I'm sure you don't feel like you're done at all. But tell us about this bio protein technology. Yeah.
Dustin Baker, president at BioPro+ 15:30
So what bio protein technology is, we make a product called Bio Pro Plus, which has been our big hit. It's a non synthetic alternative to prescription HGH, and peptide treatment. So we, as a brand, and as a company, we manufacture and create non synthetic alternative to prescription medication. The the hormone space has been a space that has really sucked us up and had the greatest success. So
Law Smith Comedian Fractional CMO 15:55
I want to do roids.
Eric Readinger, Fractional CMO, Producer and Head Of Media 15:58
We'll circle back I'm just I
Dustin Baker, president at BioPro+ 15:59
heard I heard your last show. I was a lot of roid talk. So I was like, oh, it'd be we have an alternative now.
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:05
Really fun. Yeah. Well, it
Law Smith Comedian Fractional CMO 16:06
sounds like it's a complement to it. But I don't know. Yeah,
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:09
do both do both? Okay, for sure. So when you say synthetic alternatives, what are we talking about here? What is the actual mechanism for the insurance,
Dustin Baker, president at BioPro+ 16:20
so we make non synthetic alternatives. So we focus on our number one product, it's our number one product is called Bio,
Eric Readinger, Fractional CMO, Producer and Head Of Media 16:26
kind of a big deal.
Dustin Baker, president at BioPro+ 16:29
Not at all, not at all. But so a lot of people don't understand hormones, to make it super simple as hormones are simply a can chemical catalysts to create a change, but they have to be they have the body has to create them into what are called cell signals. So growth hormone gets converted by the liver before the body uses it into what are called growth factors. Those all those are is cell signals. That's it, they go into the bloodstream, and they trigger cells. So what we did is, instead of manipulating the hormone function of your body, or manipulating the glandular function that creates the hormones, we just give you the end result, we give you the growth factors specifically, because they are they're just protein amino acid chains that you can extract from another mammal, you can take them directly, they're molecularly, identical to what your body produces. So you don't incur any of the side effects that you would typically get from a synthetic prescription drug.
Eric Readinger, Fractional CMO, Producer and Head Of Media 17:14
Okay. Wow. So why what took so long to get there? What you know, was it just a matter of they weren't able to figure out how to get the growth factors extracted? Or was it? I'm just curious, what what made it go? Why did they add the extra step? I
Dustin Baker, president at BioPro+ 17:29
guess, the grunt of the hormone? Yeah. Yeah. So that was kind of the the story of growth hormone, I mean, hormone replacement, as a synthetic drug, replaced the hormone entirely, they also have the ability to put you into what we would consider a lot of physicians would consider an abnormal space, which is what some people do want, they want to be able to be pushed past their natural capabilities, we don't have that ability by design, because when you start to get into the abnormal range, and you start to manipulate the glandular function, so the glands that actually secrete these hormones, you then are kind of tiptoeing and dabbling in the side effect and be adverse event space. And we don't want anything to do with that we don't, I don't believe that synthetic hormone treatments are bad. I just like our product. They're not for everybody. And we just provide a third alternative, whether it's, you know, prescription HGH, which is a complete hormone replacement, whether it's a peptide, which is squeezes the pituitary, or whether it's bio Pro, which is just giving you the end result that both do. It's just another option in tool in a physician's bucket that they can offer patients that provide something a little different. Gotcha.
Eric Readinger, Fractional CMO, Producer and Head Of Media 18:51
Okay. More extreme cases and necessary.
Law Smith Comedian Fractional CMO 18:54
Do you have any kind of success stories of people doing this? I see a lot of cute guys on your website on the
Dustin Baker, president at BioPro+ 19:03
pop up. Yeah, yeah. Pretty we are very not good
Law Smith Comedian Fractional CMO 19:07
colors. Those guys are too ripped. Off pointy. Yeah, very, yeah.
Dustin Baker, president at BioPro+ 19:14
We, we've had great success in the we've always been in the medical space. But lately, and lately is the last, you know, 24 or 36 months, we've had really great success in the combat sport space, so professional fighters, Jujitsu, etc. And we've had extreme excess success in the military veteran and tactical space. So the products have been tested by certain divisions of the FBI. We work a lot with military veterans, guys that are you know, out of the service that are looking to heal injuries feel better. That type of stress level can destroy endocrine function and how your hormones naturally operate. So yeah, the guys on the website are all our all users and you know, great guys Are there any testimonials in there? It's it's been pretty great so far.
Law Smith Comedian Fractional CMO 20:05
If you go to bio protein tech.com, you'll see these cute guys in the pop up that that comes up on the side. Is
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:13
it prescription only? Or is it option
Dustin Baker, president at BioPro+ 20:17
to technically no, it's considered OTC. So it's over the counter
Eric Readinger, Fractional CMO, Producer and Head Of Media 20:22
providers on the top and I just
Dustin Baker, president at BioPro+ 20:24
direct so. So a large portion of our businesses physician base. So we sell through the clinics that the physicians actually sell the products as they would sell any other type of treatment or therapy. And then it's also available on our website directly. So we had to build all that kind of functionality during the whole COVID thing to be able to provide the products direct to the patient in the event that their clinics were not open. Mm
Unknown Speaker 20:48
hmm. That's pretty cool. So
Law Smith Comedian Fractional CMO 20:49
you're still able to do both both kinds of channels
Dustin Baker, president at BioPro+ 20:52
100%. In fact, COVID was the best thing that ever happened to us, that gave us the ability to figure this stuff out and figure out how to get this all over the place instead of the old school, you know, walk in with a bunch of scrubs on and beg for the doctor's time. Instead, we could we figured out how to do it at a breakneck speed compared to that. Yeah.
Law Smith Comedian Fractional CMO 21:13
Well,
Eric Readinger, Fractional CMO, Producer and Head Of Media 21:15
who are your competitors? Do you have any? Is this your propriety?
Dustin Baker, president at BioPro+ 21:23
Yeah, the the competitors directly are the synthetic drugs themselves. So peptides are very popular. They have been for several years, they are relatively the same. from a cost perspective, they are a little different than a complete hormone replacement. However, the federal government did my job for me back in November of 2023, when they banned the same peptides that I would have to compete against. So it's been the vacuum created by that has made life exciting for us in the last four months.
Law Smith Comedian Fractional CMO 21:54
I wouldn't say the number one competitor is going to be the people that just are scared to try it. Or scared to look into you
Dustin Baker, president at BioPro+ 22:03
get. You could say that.
Eric Readinger, Fractional CMO, Producer and Head Of Media 22:04
I mean, you're kind of using the word competitor loosely now?
Law Smith Comedian Fractional CMO 22:08
No, because that is your number one, you probably have a total area of market of a lot of potential people to use it. Especially when you look at like there's one for your weight, or I guess the bio Pro Plus. And then you have bio Pro plus ct CT asleep. You know, both have a tag for weight. I'm assuming that's weight loss, but you see ozempic And how bonkers that shits gone. Right? That that kind of throat. I'm not saying these are cutting agents, I'm just saying it's it's one of those things where the biggest competitor is for people just to be scared to not look into it.
Dustin Baker, president at BioPro+ 22:51
And that's very fair, but we actually get a lot of business because people are scared to do the other thing jump to should drugs that you're talking about we are we're we're really good gray area for them. Because as time goes on each one of these drugs and the some of the ones that you just mentioned, I won't you can mention them, but they ended up rearing their ugly head when the side effects really start to come up. So now with some of those drugs, you're looking at very serious complications that are already starting to show up. And those you know, it's only been a couple of years. So that's why the government typically steps in to to regulate these types of things because they get prescribed what's called off label. And for things that they weren't created for. And sometimes it does bad stuff. So yeah,
Law Smith Comedian Fractional CMO 23:39
the whole approval system is crazy. It's also it's so nuts, especially if you watch that painkiller, Netflix series, you're just like, Oh my God. I I mean, it's totally believable. I know. It's
Dustin Baker, president at BioPro+ 23:56
Oh, dude, you're in Florida. What are you talking about? I mean, I haven't seen the series, but I know what it's about. I mean, Florida. We lived it. I think about it is an HBO series every day HBO
Law Smith Comedian Fractional CMO 24:04
series about the two Roy brothers that were doing opioids down in South Florida. It's incredible.
Dustin Baker, president at BioPro+ 24:13
Just every cops episode would be the exact same. It's like they pull the people over. It's like, okay, what pills do you have? Let's just get it out there though. Yeah.
Law Smith Comedian Fractional CMO 24:24
Good Old Days. Talk to us about the mental, the mental effects of this stuff, because I know you're experiencing some of those results with with some of your products. So
Dustin Baker, president at BioPro+ 24:36
most of the stuff that we tend to do is it's go ahead, sorry. No, that's cool. Most of the stuff that we do is it's always really fun to talk about physical stuff and do talk about pro fighters and dudes like the dudes with the shirts off and everything but actually the greatest testimonials that come in are from men and women actually like but the change in how they feel so Though the first 10 to 14 days is when effects start to kick in. And the first thing that people typically feel is energy, they start to feel mental clarity and energy. And that can be tied to a few different things. But those are the best testimonials. One of the testimonials we talk about all the time is we have like an eighth, eighth time or sixth time, whatever. It's one of those number World Champion of a jujitsu guy. And, you know, we use him and he does all kinds of cool stuff on Instagram. And you would think that his testimonial would be something along the lines of like, hey, it helped me with, you know, this title, and I won or whatever. But it had nothing, literally nothing to do with that. In fact, it wasn't even mentioned, when he mentioned was the fact that after training and running his academy and doing all this stuff, his wife actually specifically commented, since he had started saying, you know, ever since you've been doing that, you become a better father. And not that his parenting skills were better. But it was that he had the energy to then come home that day. And instead of, you know, taking a nap he was able to Yeah, he was able to hang out and play with his kids. I mean, that's a huge deal. Yeah. Yeah,
Eric Readinger, Fractional CMO, Producer and Head Of Media 26:05
I just started teaching PE when just started. But I mean, new new career. And I come home every day. And it's like, I don't want to get I just want to lay down. I don't know why you're like, I don't know what the deal is.
Dustin Baker, president at BioPro+ 26:18
How old are you? For ask how old you are? 40 or 4040?
Law Smith Comedian Fractional CMO 26:21
Don't tell me.
Dustin Baker, president at BioPro+ 26:29
I can guess how old you are. Because you know, you you went to high school two years before, right? Like we're the same age. Mentally you figure it out? Oh, yeah. Cool. Well, I mean, that makes perfect. Sense. Physiologically. I mean, your hormones decrease every single year after puberty, sometimes by 50%. By 35. So if you're at 40, you're right at that age, when the light bulb comes on or shuts off, however you want to look at it. And goes, you call a guy like us.
Eric Readinger, Fractional CMO, Producer and Head Of Media 26:53
Yeah, man, you try this stuff out.
Law Smith Comedian Fractional CMO 26:55
Look like Chris Pratt. That's been bothering me though. I'm like, who does? He look? Okay, Chris Pratt with a better chin. I think. Better. double chin. No. Better, John. Yeah.
Dustin Baker, president at BioPro+ 27:08
Yeah, yeah, I would agree with that. I would agree with that. I've gotten that a few times before. You know, I'll take that as a compliment. I
Law Smith Comedian Fractional CMO 27:16
just blurt it out big time. So I'll ask for Eric. When When can we get some? Some in time for me? Over here. But yeah, I mean, this seems, why what's the I guess? What's the hindrance? Or what's the? Why aren't people? Yeah, why aren't people doing this? When things are too easy, right? It when things are too good to be true. They usually are.
Dustin Baker, president at BioPro+ 27:51
There's not always, we doesn't work for everybody. I mean, nothing ever does, you can take the most serious synthetic steroid on Earth, you can take every synthetic drug, you know, and, you know, it's not necessarily going to turn you into Brock Lesnar, and you're gonna break through the wall like the Kool Aid guy. So we have limitations, like the synthetic drugs can can outperform us from an abnormal abnormality level. The other thing is that, you know, we ain't free, we're not a 501 C three, we cost the money and it's not the least expensive thing you could probably swipe your credit card for. So there are the there are barriers to entry in that respect.
Law Smith Comedian Fractional CMO 28:26
If you go on the site, you get $20 off with that cute guy,
Dustin Baker, president at BioPro+ 28:30
you can you can get a coupon code for 20 bucks off.
Eric Readinger, Fractional CMO, Producer and Head Of Media 28:32
That's true. I imagine you know, people are going to their doctor and getting the alternatively the actual hormones because they have insurance or whatever, and they will have to pay out of their pocket.
Dustin Baker, president at BioPro+ 28:41
Well, that's so that's another thing is that most hormone treatments aren't covered by insurance. So this is this is the cash pay business.
Eric Readinger, Fractional CMO, Producer and Head Of Media 28:49
Or for their doctor is recommending that just because they're there. We
Law Smith Comedian Fractional CMO 28:54
used to have accounts like these two years ago. Yeah. You know, we were in the healthcare marketing area for a minute. And we remember a lot of insurance doc, it was like, yeah, oh, this is not
Eric Readinger, Fractional CMO, Producer and Head Of Media 29:10
half of it was insurance. Ridiculous. Right. Right. Yeah. If
Law Smith Comedian Fractional CMO 29:14
you want help targeting everybody by insurance, we're gonna can help you out with that. But it's I don't know. There's I got a lot of questions, but I know we're gonna keep it to about 30 minutes here. You got anything else? No. I you know, it is it. What can you give us like, are you taking it
Dustin Baker, president at BioPro+ 29:35
1,000,000% I have been taking it since 2014. I was a user and paid for it like everybody else prior to acquisition of the company. That's good.
Law Smith Comedian Fractional CMO 29:46
So we worked for a wellness company as well before. Before this, hell did that. Yeah. And I thought it was kind of total horseshit. But so the effects of it, people I It could be placebo, or it could actually what
Dustin Baker, president at BioPro+ 30:02
were you? What were you doing? What were you doing that you thought was like, what was the explain? It helped me explain how this works crap aspect.
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:09
It was it was water basically, that was just brilliant hit with a was it a laser, some kind of laser frequency?
Law Smith Comedian Fractional CMO 30:23
Physics dude,
Eric Readinger, Fractional CMO, Producer and Head Of Media 30:24
that just changed the composition of the water apparently. And they had like 100 Different versions targeted for specific things. On top of that, they had their entire like, system of evaluation that would they would do they do it with open Oh, they had a hand scanner. The checker, they scanned you, you had a scanner that we're
Law Smith Comedian Fractional CMO 30:52
not going to mention by name, but if you want to go my LinkedIn, you can find out Yeah.
Dustin Baker, president at BioPro+ 30:59
They had a scan, I was like you're really into it? Well,
Law Smith Comedian Fractional CMO 31:02
I mean, the way it was explained to me by the CEOs mentor of mine, I don't want to stay for you as well. But, you know, oh, I don't need to No, no, no, you met the other? No, not the owner of ESEA. He was like, Can you explain how this pencil drops like that? And I was like, what? And he was like, I don't need to really explain it that it does it. And people benefit from this. I don't know everything.
Speaker 2 31:31
So anyone can say would scan you and then it would spit out a prescription basically of which ones you should take. So I started out by your hand. Yeah, yes. And they actually moved on to a voice scan, where you count down 10 to 10 to one you know, I,
Eric Readinger, Fractional CMO, Producer and Head Of Media 31:51
I was like, first got there. And then I was there and I started taking and I felt better when I took certain ones and it was like okay, whatever. You get a diet and we parted ways you get it. I was like that was bullshit. You put you put
Law Smith Comedian Fractional CMO 32:08
your hand on the Scientology reader, right. And then
Eric Readinger, Fractional CMO, Producer and Head Of Media 32:11
but honestly, looking back now. I don't know. It might have some actual legit effects that we just can't measure properly now, but I have no
Law Smith Comedian Fractional CMO 32:23
idea will tell you about it off it.
Dustin Baker, president at BioPro+ 32:25
Yeah, there's a lot of stuff like that. I, we, you know, we do medical expos. And we do that and send salespeople to those and do all those things. And I do attend at least one a year. And it's, it's one of the larger ones. And there's always some weird sort of hand thing you put in and it scans it or it's like, I mean, the things that people will tell you there. And you know, there's good, there's bad there. The there's the indifferent, a lot of it is, you know, new cutting edge stuff. And a lot of it is like really crazy stuff. I mean, the claims that are made are absolutely extreme. But I've seen the hand stuff and everything like that one time when I was my first show ever right after we bought the company, I had to like, we bought the company and on the paperwork will say December 1 of 2018. And on the ninth I had to go to the biggest medical Expo of the year. And medicine wasn't really my forte, right? And anyway, so I'm going there. And I'm talking about the products and stuff like that. And I had a guy who these are all like the craziest doctors in the world from all over the world will come to these things. And they're like world renowned. I don't know who any of these people are. And he's like, I'm interested in your products and like, okay, cool. He's like, Well, I need you to hold it. And or no, he said, he's like, I need you to hold your hand out. I'm gonna hold it and he takes it. And he holds it against his groin. And then he's like, I need you to count your heartbeats. And then he like, tilts his head back. And he's like, holding it to himself while he's counting it. And like, and like holding me there. And I have no idea what is going on. I'm just trying to make a living at this point. Like, I have no idea what's going on is like, Oh, I love it. I love it. I'll take X amount. And I was like, this is one of the like, weirdest experiences of my entire life. It was shocking. But those types of things that those shows happen all the time. There was two years ago, there was a huge dome. You're gonna get a kick out of it, and then I'll shut up.
Eric Readinger, Fractional CMO, Producer and Head Of Media 34:12
No questions from the previous. You were
Law Smith Comedian Fractional CMO 34:17
like your assistant dildo or something? I don't know. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 34:20
know. I
Dustin Baker, president at BioPro+ 34:23
know that story. It still haunts me. And if I told you to guys last name, it wouldn't be like his last name was Epstein. It was a whole thing. Boy wasn't the actual guy but it was clearly but family members. Wild to me is I don't know I've I mean, who knows dude, but the things are just wild it the other time there was a giant dome. Okay, so it's a massive room in Vegas, right? It's a huge conference room. I mean, they do the biggest shows all over the place in these things. So there's this huge dome. It's like 20 foot tall. And these girls would walk around to the booth and be like this is a medical show. These are MDS do surgeons plastics They're just like,
Law Smith Comedian Fractional CMO 35:01
there's models for trenches, it's crazy there's
Dustin Baker, president at BioPro+ 35:06
and they're like you got to come to this dome with us and you need to come fall and I was like, I'm all set and so they would my wife was with me at that time and they would come around and grab it but I had like my other sales guy, whatever he ran off they go in the dome, and then it was for emotional support or something and you would go in there and like lay down and then they would play all kinds of lights and you would just scream and cry like, like I'm mad at my parents and like I was dude it was your listen to this with drums beating and screaming from grown well successful with air quotes, adults from the other side of the room. I mean, it's absolutely wild. So the water thing is the least of my concerns. There is my Wilder stuff. Well, I
Eric Readinger, Fractional CMO, Producer and Head Of Media 35:51
thought he was gonna say orgy not
Law Smith Comedian Fractional CMO 35:52
what I you know, that's even the word weirder that orgies less horrifying. I
Eric Readinger, Fractional CMO, Producer and Head Of Media 36:00
guess that that's easy. Yeah,
Law Smith Comedian Fractional CMO 36:02
the I was thinking biodome the whole time you said dome. I don't know why.
Dustin Baker, president at BioPro+ 36:09
It was a great film. I think that film was highly underrated.
Law Smith Comedian Fractional CMO 36:12
I agree. I'm gonna have to rewatch that one I'm probably go it's not that better in your memory. But depends how much edibles how much milligrams my edible look, and we'll have to get together with Yeah. You know, in real life, it's a real life podcast and we'll have you back on because I think we just got the tip of the iceberg with a lot of stories and testimonials Do you have where people find you on social media and what's the plugs? Yeah, I
Dustin Baker, president at BioPro+ 36:43
always tell people to just you know, the shirtless dudes caught your eye so I always tell people to send them in the same direction of you know, go to the Instagram that's where you're gonna see real guys that use our product and who we are as a brand and it's we don't do any of the weird hard sales tactic crazy stuff. It's it's a good community to become a part of and if you got questions they get answered and there's somebody always working it so that's at bio protein tech bi o p r o t i n tch website is exactly the same bio proteintech.com vi o PR o te in Te ch.com. And, yeah, we'd love to have you come on board. Appreciate it.
Law Smith Comedian Fractional CMO 37:18
Awesome. Appreciate you coming on. But no, man. Thank
Dustin Baker, president at BioPro+ 37:21
you guys for your time. I appreciate you humoring me and listen to my story.
Eric Readinger, Fractional CMO, Producer and Head Of Media 37:24
You're hearing us Yeah.
