#375: How To Refresh Your Feed and Make It Matchy-Matchy w/ Mark Omlor
SUMMARY KEYWORDS
brand, people, talking, logo, rebrand, business, message, put, tires, life, posts, big, moved, grew, shield, fucking, remember, shit, company, undervalued
SPEAKERS
Law (47%), Speaker 3 (34%), Eric (9%), Speaker 1 (5%), Matt (1%), Speaker 4 (1%)
1
Speaker 1
0:00
Yeah, Nike Fox because no one's gonna be like, nobody really is gonna read that unless they really look at it, you know, right. That was the idea. You know when he gets funny shirts but they say something like super crude on it like I had a Brett farm. I had Green Bay sucks Brett Farr swallows
Law Smith
0:19
my mom threw it away. I think it was 13 Putting the Washington just never came out and confirmation
Eric Readinger
0:25
is your
0:26
little fuckery was I did my laundry at that point. She went in and got it.
Eric Readinger
0:30
Did you pay for it with your money though?
Law Smith
0:32
25 bucks at the Bucs game. Yeah, that was like all the time
Eric Readinger
0:36
to really well made. My friend
1
Speaker 1
0:39
Jimmy brings it up like every three years is like remember that shirt and I'm like, Yeah, that's fucking awesome. You it's on the level with a big Johnson shirt. Now you're wearing it for people listening on audio, which most listeners, you've got half crop top. Yes, we're tanktop girthy ROI like old school Nike style tanktop you've got yellow frames with glasses on that. I don't think they're prescription. Yeah, they are. Okay, so that guy sorry. And then you've got blind trust me you've got you've got like a bad outdoor furniture. Yes, it's like wicker
Eric Readinger
1:17
almost. This I did find a closet what? Not mine that can't
1:21
be comfortable or
Eric Readinger
1:23
it's so hot.
1:24
It doesn't look comfortable. It doesn't
Eric Readinger
1:27
work all the time. So you
1
Speaker 1
1:29
know it reminds me about a highlight quest on this yesterday. Yeah,
3
Speaker 3
1:34
yeah. Bottom line. Bottom line is you're working to bring the crop tops back and I respect that. Good.
1:40
Yeah, dude, dudes in the 80s used to where's that?
1
Speaker 1
1:44
Those were like under under your pants. For football aid where that? We still like super end without that.
Eric Readinger
1:51
Yeah. Now you have a big bubble that you look
Law Smith
1:55
like one of the PE coaches and dazed and confused. Okay. Yeah, that's it. That's a big red hat a good one. That's a solid reference for anybody. All right, I've got now you did. Brand rebrand on the visual side. I got a brand name. I visited a drink. It's a white trash drink.
2:13
It's just staying. Alright,
Law Smith
2:15
it's the best white trash drink you'll ever have. You got to put
2:18
Tito's Syrah Okay, good start.
1
Speaker 1
2:21
Right let's put it in. You gotta get Canada Dry. Ginger Ale plus lemonade. Zero sugars because I'm watching my figure.
4
Speaker 4
2:32
Well know what's a lemonade and iced tea?
Eric Readinger
2:39
Arnold Palmer.
Law Smith
2:40
Once a lemonade iced tea and vodka.
1
Speaker 1
2:45
Oh, John Daly. Okay. Remember that? Really? No.
Law Smith
2:52
And then this. This is blonde. It's Canadian. So I named it. Mayor Rob Ford. All right. You know how high it was? I came up with that. I know just pulled that from like eight years ago really is the
3
Speaker 3
3:12
fact that it was the fact that it has the ride Ford Navy and you came up with a warrior Hi. Seems like it was pretty pretty on brand there. So I like where you're going with name wise.
Law Smith
3:23
Talk that yeah, I talked about eating girl's pussy all the time. On camera, I guess. Oh, that's right. He's like I got enough. I got enough to eat from the buffet. All right. Let's see. We usually start guide where we usually don't start with premeditated bits like this. But you know, here we are. Yeah, we haven't been sear. Welcome. We haven't been filming a lot. So
MF
Matt Fernandez
3:50
what? So you know, branding wise, let's let's do this. Let's hear. Let's ask the question. Well, I want to start off with a compliment for us. Because we're we were messaging back and forth. And you said you listened to the one of the episodes where we talked about the creepy, LinkedIn DS guys slide into the DMS on
Eric Readinger
4:12
LinkedIn. Okay, it's promote
Law Smith
4:14
just you can Why don't you tell us your thoughts about how great we are just real quick.
3
Speaker 3
4:20
I like I like to kind of the spin you put on it business wise and you know, this is obviously you know, not your your conventional business podcast and I feel like you know, in a sea where things are very repetitive content wise, you guys are just like To hell with that we're gonna do our own thing and you own it. And I love it.
Law Smith
4:39
Well, part of it's because we're immature. I mean, wouldn't be funny. Anybody who says getting funnier anybody who says good jokes. There's people that love death jokes, and then there's a little bit of people that said, but they're liars. Yeah, exactly. They're liars. dips are always funny. Like universal truth, and then if you really get in any, like golf club locker room or any bar you know lawyers hang out at or anybody that talks real business. They they are way way grinder than what we talk about on here. Oh, yeah. Yeah. Like it's it's closer to Wolf of Wall Street kind of talk,
Eric Readinger
5:21
right? Yeah, I've heard a lot of surprising things. Yeah, a
Law Smith
5:25
lot of quit lose, like cocaine. Like hooker talk, and you're like, wow, I was just trying to make a digital, you know,
Eric Readinger
5:35
a mutual friend. So this weekend we had a black hat. Cocaine on it. Anyway. Oh, wow. Sara fun font.
Law Smith
5:44
Wow. What do you think about that? Really? That's awesome. Either that your New York, New York ever or so open container.
Eric Readinger
5:56
Mark, you're
Law Smith
5:58
in the Tampa Bay area. Right?
3
Speaker 3
6:00
Yes, I am. And he moved here from where? I was from originally from Columbus, Ohio. So I always found the default city, the default state of the default regions. So I decided after 24 years to get the hell out of there and move somewhere more my tastes
Eric Readinger
6:16
second most default. Is Yeah, we
Law Smith
6:18
get all the rejects for Ohio and Florida. We get all the uncles that get strewn out on pills and shit that you don't know. You're cool. You're
3
Speaker 3
6:27
Oh yeah, no, I moved here. I moved there four years ago before all the New Yorkers and New Jerseyans caught on so I was kind of ahead of that. Curve.
Law Smith
6:35
Well, yeah, I saw I saw what I call him gratitude post that you posted about moving here four years ago, and how it's been a game changer for you. You know, you're it's weird. You're within the area because usually all our guests had been going to everywhere lately. Yeah. Let's do let's go reverse style on the way we ask the question. We're going to we're going to ask the question we asked last, right now, what advice would you give your 13 year old self 31
Eric Readinger
7:05
year old self? Okay.
3
Speaker 3
7:08
I advice to my 13 year old self I would say just genuinely believe in yourself. I think that would be because you know, you you can have all these big ideas and just keep them in your head forever or you can commit to them and and look yourself in the eye and say you know what? We can make this happen if we stay persistent. And we don't just, you know, bend and break when things get hard. Just stay the course and you'll never know what great places you'll end up.
Law Smith
7:39
Did you grew up without a lot of confidence in yourself. Um,
3
Speaker 3
7:44
it was it was definitely self taught. And you know, I wasn't you know, you know, it wasn't the most it was I mean, it was something I had to sort of build into, you know, whether I you know, had this, you know, this greater perception of myself, you know, I was kind of had this, you know, scrawny dorky frame or whatever, and you know what I was, you know, you know, perpetuating or believing myself, you know, wasn't really resonate with people so I really just had to build into it, you know, I had to, you know, just kind of become, you know, the persona was today whether it was you know, getting better as the designer, getting more you know, active in the gym, putting myself in situations where, you know, I would otherwise be awkward and uncomfortable and just learning and growing through lived experience. And, you know, it's, I didn't want to wait around for someone to you know, take my hand and put me into these situations where I would grow and become a better person. I had to do that for myself. I had to make myself a little bit uncomfortable to discover something greater in within myself.
Eric Readinger
8:52
Yeah, there's got to be that objectivity, at least for the thought I've always been like, it's like, the confidence comes from just knowing that what good looks like, do it like that. Right. And that's all spread out through your whole life. It's kind of you know, and you know, be humble about it. You don't know what you're doing. It's fine.
Law Smith
9:11
What are you kind of introverted, nerdy ish guy growing up and didn't wait, you look pretty big.
9:20
Guessing but you can actually right now. Yeah. Are you doing?
3
Speaker 3
9:25
Yeah, I'm actually I'm actually in between sets. And now now that you mentioned it. It was actually it's funny to say in high school, the only sports I did was I ran track and I ran cross country graduation I
Law Smith
9:39
cross countries now real sport. Oh, I don't think it's I believe me I've been talking about stage. Sport for like when you got like the skinny kids have nothing else to do after school. So just go and run. Short still
3
Speaker 3
9:56
looking at looking back that is 100% accurate. Like seriously, I came out of high school about Buck 30 soaking wet. Everything, everything that you know, everything that I am build wise, started in college and just you know build from there. But yeah, I would say definitely started out introverted for sure. You know, I was not really a social self starter. But you know, through college and life after college I you know, like I said I did put myself into these situations. Where it's like, you know, it may not be comfortable at first it may not be what you know, you think you can handle but you're gonna realize that you know, it's not as terrible as you think it is, and you're gonna become accustomed to these otherwise uncomfortable situations and ultimately enjoy them. And that's kind of what pushed me more over to the to the extroverted side that I enjoyed today.
Law Smith
10:54
Yeah, you're eliquid writer when you see all these posts about, you know, your industry, branding. And it's that thing of like, I think it's always good to be that nerd, you know, that grew out of that, that, you know, when you were talking about kind of growing up and getting older and getting physically bigger as well, getting gaining confidence. It sounds like you made your Soft burning, right?
3
Speaker 3
11:20
I think it's a, I like to. I like to sort of incorporate that journey into how I speak about the work I do. Because it's it for every business that goes through whether it's a refresh or rebrand, it's almost it's a it's a self development and self improvement process. You're you're looking you as the, you know, the owners and operators of the company are looking within and trying to, you know, you're asking yourself, you know, what do we want to be known for and what do we want to be remembered? For? And how do we communicate that visually? And if we're not doing that currently, and if we're not, you know, attracting the people we want to attract, well, guess what we got work to do we have changes to make and the sooner we own up to that the sooner we can enjoy life as a brand and as a company that communicates exactly what it wants to communicate with clarity and with confidence.
12:18
Yeah, yeah.
Eric Readinger
12:20
I mean, you hate to protect your own brand and your life rebranded yourself after cross country. I mean, by the way, cross country have ever been or that there's something shady going on there that some parents that they want to watch their kid or something. Yeah, it's
3
Speaker 3
12:37
like it's like micro micro days. Cross Country. It's just it's just micro dosing marathons. It's it's a gateway. It's a gateway drug. Look out, look out parents
Law Smith
12:47
and then like they care thunder too long is brutal. They can talk while jogging, which I've never been able to do in my life because I like spreading around with the people you're competing with, like, but they could just have a carry carry conversation. Just jog, like five miles and I'm like, that would fucking kill me. I wouldn't be able to talk
Eric Readinger
13:05
to they're done in like 18 minutes. You're like,
Law Smith
13:09
what you're done. The one that the teens I had at my all Catholic high school all Boys High School was like they were playing for add ons and stuff and like but it was one of those things like, it was just like, This is good. They might they might as well be skipping on moving dads, you know, like, they're not really doing much. This is when it's so easy for them to run. It was just like, I want to see you red in the face. I know about to puke every time. I want to see pants down. Yeah. Yeah, your your posts. It's reminiscent of kind of how we talk on the show a little tongue in cheek. A little like this is how it is in a little bit of like infotainment, like you're trying to educate people about branding. And you've been do the one thing you've got over us is you consistently put it out there in that kind of form on social media, but, and I think that's part of your brand, right? A lot. Here's here's the thing, I kind of grafted a personality around you from your posts. So here we go is you're not flaky like other branding and design people.
3
Speaker 3
14:28
Oh, absolutely. Because I mean, it's I don't hide behind a like I don't have like an agency name or any other, you know, pseudo none. It's all me, you know, it's me. It's my reputation that I'm putting out there. And I want to embrace life as as more of a of a more of a more public figure, you know, I want to have that reputation of being this this, you know, pragmatic designer who's who speaks in that, you know, infotainment, you know, style, and I want to, I want to have that recognition. So I, you know, if I were to be sort of flaky or sort of you know, be inconsistent that would only that only speak poorly to me and as someone who's trying to build an audience and build momentum with my business, you know, the only the only sensible option is to show up every day, in some capacity. Or another and continue to put my knowledge out
Law Smith
15:32
there. Yeah, I think the knowledge gap, you know, for just really anything that leans towards digital, I know branding is online and offline. But I think the knowledge gap between kind of low tech people and you know, where we're at right now, it's a huge gap that you're always going to have to be educating to or you're going to like it's going to be harder and harder when you're bringing
Eric Readinger
15:59
on somebody robot. Educate them. Yeah, we're doing for them.
16:03
I mean, shit that Jasper AI. I feel like it's gonna
Eric Readinger
16:06
eventually they're all gonna hold out long enough and that's gonna do it for him. They're like they
Law Smith
16:10
didn't need to learn it, don't you Jasper AI is writing a book for us.
Eric Readinger
16:15
Finally, Jasper
Law Smith
16:19
writes content. Pretty good deal. Well, I know. But what my thing with Why do you think branding is so undervalued? Now your pricing on your site? I think I saw for an hour of consulting, it's $250 an hour which, if anybody's listening out there that needs this help but can't afford it. You should just coach him up on how to manage like someone at 99 designs or Fiverr. or manage expectations of getting like getting the rebrand done on the cheap. If I could pitch that lower tier people that can't afford your your package. services, but I think rebrand but why don't you say why do you think it's so undervalued? I feel like I always talk about marketing. And you might get in the marketing bucket for a lot of people. Martin p&l on your income statement. It's the first thing to get cut. It's the first department to get cut. And I always say it's a percentage in that income statement in that p&l. It's not a flat line. It's not a budget cut. When things get tough. You really need that marketing department. Right.
Eric Readinger
17:32
Just deal with it today. Oh yeah. Yeah,
17:36
we won't don't know. Okay, I can't
Law Smith
17:38
do what you're saying months later from now? Well,
3
Speaker 3
17:45
I would say I would say the biggest thing but like like what you were talking about when when times are tough. Any and you feel tempted to make those cuts marketing wise is when you need it the most. It's like you need to you need to not compromise on any opportunity to keep your your message out there and keep your presence out there. And one thing that helps tie the marketing efforts together as a branding efforts is because when you have that message that's presented consistently and displayed visually in a consistent manner, that's what helps you to continue to resonate, you know, whether your business is going great or business is going bad, you know, it shows it shows to your audience that you know we don't we don't crack under pressure. We don't kind of wilt under hard times and people want that that's a that's a leadership aspect when you say you know, showing our customers and our clients or our shareholders that we're going to be resilient through tough times. And continue to put our message out no matter what, that's what people admire, like you know, no matter what sort of, you know, personality, your brand and bodies if you're willing to continue to keep putting your message out there. Unwavering, you know on you know, unfazed by whatever's going on. There's a respect there and when there's that respect and admiration people are going to be more drawn to your message and more drawn to your brand and ultimately will want to do business with you. You know, people don't you know, like, what, where's the respect in a brand where the second times get hard, like oh, that's it. I give up. We're not going to. We're going to slash our marketing budget. We're going to make sure fewer people hear about us and few people remember us and somehow that's going to improve our business. There's just there's, there's no there's no congruence there. There is no congruence there and you're you're hurting.
Law Smith
19:46
They think it scares me when times get tough. They think this stuff's fluff. Right?
Eric Readinger
19:51
Well, they I mean, I could understand a hardcore reexamining of the marketing strategies and campaigns. Sure. Spent some time doing it though, but like, just be like, No, we're just gonna pull money from it. And good luck embarks
Law Smith
20:05
with a few really good designers that also talks about the messaging side which I actually feel is more important than any visual. Look what your brand it matters. Is it everything can you get away with being successful with a bad brand? Sure. Could you spend time and effort to really old to figure out and know
Eric Readinger
20:26
better 100 year old company or the billion dollar like, plastic brand
Law Smith
20:31
we used to say like I guess you gotta use for most small businesses, startups, you're doing the side hustle, I always tell everybody resisted. This law in the office was like, You need to go do shrooms and go camping. Go do shrooms. Who are you? What do you do? Why are you better? What are you providing with value? Those kinds of where am I you know,
Eric Readinger
20:50
how did I get here?
Law Smith
20:50
Why are the walls melting? They're making. Really like when you start out for a lot of people, and we kind of speak to a lot of those side hustle or people that want to start their own business to our audience really is like you are the brand. Now you need to separate yourself and make it scalable and you need to just have some basics. Have a logo that doesn't look like fucking windows 95 Right, like don't need a shield. It needs to be flowing shields.
Eric Readinger
21:19
Well, what if I take the letters and put a shield on?
Law Smith
21:23
The metaphor I always have though it is your logo is your shield Mark talks about it being your flag, and you're talking about it more in a legacy kind of way. I think about it more of like, this represents you outside of you, you know, I'm wearing a TV, Tampa Bay Rays hat. I would never get the Delray hat because now it's cool because it's retro and the the fitflop
21:45
real quick fix, I don't know.
Law Smith
21:50
Classic baseball logos. We needed to fit it. We needed to fit in to the rest of the league. We looked like bronies with the diamond bat. Yeah,
Eric Readinger
22:00
I remember that new rate. I was like what was the rest of it once
Law Smith
22:03
we got the t be that simple, very minimalistic, but yeah style. I was all in I'll buy every color hat I can. Yeah,
3
Speaker 3
22:11
like 90s We're kind of a nice we're kind of a rough time to enter any sports lately. Yeah, granted, you look back now and there's a there's like a novelty to it and an aesthetic element but like being one of those new up and coming leagues and it was just like the design trends were so wild back then that we needed we needed to kind of correct course with that with that more dignified look that what was it like 2006 2007 where that finally made a switch to the TV? Yeah,
Law Smith
22:44
you have to get frustrated clients that just try to add more shit. And you're like No, no, this is a diagnose shield maybe right? This is
1
Speaker 1
22:53
a little Zelda pixel shoot me a little blast and then a shield, a tunic and a shield and a sword. But it's that thing of like logos I like doing logo concepting because it's a puzzle. It's they're really are they're really difficult
Eric Readinger
23:07
and then nothing shows up.
Law Smith
23:10
Yeah, but yeah, what I realized later after we've done like 200 brands we brands on our side is like you can still use that for icons you can still use that further image or you can still use the brand names that didn't work out that didn't make it as the actual official name. You can use that in the copy or you know throughout copy on the website or in your you know, your brand messaging What I didn't realize like I would just toss every bad concept the concepts that didn't get juice, just toss now, and it was like oh shit, you can actually repurpose some of this stuff. And if you want to get rid of someone, really that's not going to be a good client and just show them those as love them concepts.
Eric Readinger
23:55
Just makes sense.
Law Smith
23:57
Yeah, well, I'm just saying like creativity, you feel like it's sunk cost. If it's not picked. If it doesn't work, right. But you might be able to reuse it more mindset. I have like jokes that don't work out just talking about that subject, but if I tuck it into this topic, it'll Yeah, like Shane, like shaving my pubes over the toilet I've been doing I've been doing it reverse cowboy my whole life like AC Slater and I'll I realized right before the vasectomy. I can just sit on the toilet normally engine
24:31
Yeah, it fits right in with the story. Yeah, except I went too fast. It was like getting a carpet stuck in a vacuum Yeah, cut myself bad. No that's
Eric Readinger
24:47
No, that's real life.
24:48
That's my noggin
Law Smith
24:51
remembering. More What do you feel about? We have Tomer head on recently he has a supplement that is called CS. That's i z. And it's about optimizing creativity. How do you get to the how do you get to your creative zone life? Well, I'm
3
Speaker 3
25:16
really it's really like early. It's early in the morning for me usually, you know, back in college, you know, naturally it was like, you know, really, you know, late at night, bunch of caffeine system blah blah. It's like but you know, I I grew out of that and it kinda you know, reverse course to the point where it's like, first thing in the morning those first like four or so hours in the morning that's like, that's like peak creativity. You know, get some get a little bit of caffeine or system some, some music that doesn't, that isn't too distracting, and you just go after it. That's kind of the basic overview of how I get into the creative state. And just having clear cut intentions of you know, what general direction are you gonna go for it naturally, there's gonna be some deviations, you know, sketching here and there trying to you know, come up with that final solution is but just having some light boundaries for yourself and some, a little bit of direction. Along with you know, that the, the, the stimulus aspect, whether it's, you know, caffeine, music, whatever, it all it all plays a part in in at least my creative process. What time you wake up usually around 6am I'm part of the 6am gang.
1
Speaker 1
26:38
Got before this morning. Yeah, you got my immortal immortal, right away.
Eric Readinger
26:44
You do my mind with the UK turtle?
26:46
Yeah, I heard about that. I heard about it on legion of skanks. I was like I gotta check.
Eric Readinger
26:51
What's next. That type of template. Turtle. They're not even using the word word. Yeah, they're just past that. They're just making turning them into turtles. Oh,
Law Smith
27:03
I'm gonna try to say like design. All design is iterative. Nothing really is new. Yeah. Fucking nail that shit. There's nothing you're really going to create. That's 100% unique. Eric's a good designer and a good artist. I see these things as puzzles or in my head like it's, it's more kind of mathy like, like logos or like just keep it minimalistic. Get that Get it? Get the point across. And the worst thing for a logo or brand is to be confused.
3
Speaker 3
27:40
Yeah, absolutely. Yeah. No, you need it. People always say that, you know they try to frame this as an insult when they say oh, you know I could I could draw that logo on a napkin and I always say great, so do it. And you can you can you can recall it. That brand is so top of mind that you can just recall it that easily. How is that? How is that a bad thing? Now you're thinking about that company? As opposed to any other company in the industry? Like how was that how was that an insult
Law Smith
28:11
little kids will write it on the notebooks. I remember like kids will put like Adidas and Nike promo trying
Eric Readinger
28:16
to draw that perfect. Yeah, like he's checked symbol
4
Speaker 4
28:20
possible. I would write big Johnson cartoons possible. No fear. Do you remember that? That was your favorite. Did you ever had an one
Eric Readinger
28:29
as
Law Smith
28:31
well? Everyone was cool. At least Oh, cool. Yeah, cuz it was black dudes.
Eric Readinger
28:37
Was it though? Skip to my Lou again. I don't remember that.
28:41
My n one name is hot. Now we're talking
Eric Readinger
28:42
about the like mixtapes? Yeah. And what mixtapes? I'm not talking about. Just talking about the people who wore the
Law Smith
28:48
shirts. Yeah, what is it? My wife is basketball. The rest are just details. Wow.
Eric Readinger
28:53
Right. really pulled out. Some really stupid ones.
Law Smith
28:56
awesomo was dope. What else? We're just gonna talk about a lot of 90s brands that Mark was around for right?
3
Speaker 3
29:04
I was always at the tail end. I remember the names but I was like too young to really like appreciate them. But all these names are ringing bells.
Law Smith
29:13
Well, I'm gonna say I'm still just slaving over trying to get us rebranded to an early 90s Neon kind of theme without realizing it's like the hip thing. Kids are really into now. It's like the devil Ray jersey. Like kids are wearing that because it's got all the neons because it's kind of ugly. You know, like it's all these zuba pants are making the comeback. You know, ugly is cool, some asshole wrestling. I still rock scissors. Like that, or comma. Alright, so, you know, some was redacted and I was a lanterra guy anything you want to leave us with? I think the last thing I have for you is really like you kind of talked about your brand is your legacy. I don't know if that's something that's I noticed that a few of your posts lately right? You're kind of talking about this is the thing you might be remembered by it just hit me right. You know, we're we got gray pube so I restarted I almost died on Saturday. Driving on on on the bridge from Tampa St. Pete. That Tyler Papa sentient. Well, that was on the bridge on the top of that bridge. I'm in the left lane. back lane. All I'm doing 70 Oh, and I'm such a psycho. I hit calmer in emergency situations. I get all the windbreaker you know I mean it don't psychotic American Psycho do. I don't know. I don't know what that is. That's I think that's why I think those are cool. Thanks. You ever heard of Whitney Houston? But it's that thing of like, I went all the way five lanes over to the emergency lane. Didn't even make anybody move their course. And I was like, then but then it hit me like the last couple of days. Like it didn't hit me. Until like hours later that night. I was like like, really fucking died because you tire wreck.com They just call me and they're like we're not going to take that warranty for the old tires will pop like that, remember? Yeah, look like shredded fucking cheese on a goddamn talk and go to a different place dude. What No. Well, they're like, oh, no, the customer service in emails. Like if you buy new tires, you gotta buy and so you can get firmware. What's it called? tirek.com Fuck you. And I was like, your guy told me to buy tires so that I can get paid for the shitty tires that pop? I've had to pop fucking on the rim. Trying to drive like Grand Theft.
Eric Readinger
31:50
Blast tire rack.com God
Law Smith
31:52
damn dude. I'll show you the time. It's in my car. Still try to keep it that we got time. I'm gonna pitch about I'm gonna record they're gonna call me back tomorrow when recording because that was Ellen
Eric Readinger
32:02
right now to do it right now.
Law Smith
32:04
I'm done. dumbfounded yet? It's good. It's good. She was like, she's like, Yeah, well, the tread isn't really as low as it's supposed to be. Her name. No, she's gonna call back today or tomorrow. Call it right now. No record tomorrow. caught me off guard. I thought it was the customer service guy been talking to you. Anyway. Margaret curl any advice about legacy your brand like
Eric Readinger
32:29
a suit tire company.
Law Smith
32:33
Direct is a pretty shitty brand and they're ruining it by the brand messaging via their customer service
Eric Readinger
32:39
will never shop on that ship store again online. But you
32:43
unless you know you hit her and salespeople
3
Speaker 3
32:46
buy tires on? Well, I would say I would just say that you know any action that your company makes? Including apathetic ones, like you know, directed. It's all reflecting function on your brand and whether or not that's really supporting your values and your messaging. So you have to be mindful that whether that's you know, in a certain ad campaign or way you treat your customers it's like you have to be mindful of this because because this these are the kinds of things that compromise your brand equity, which is basically the summation of you know, perception and opinions that shaped your brand's value and when you do not, you know, live up to what you're talking about that's going to compromise your equity and people are going to perceive you as this kind of shifty, unreliable brand, which no one wants to be remembered for that.
Eric Readinger
33:37
Want to find, like the gnarliest published company values that we can find. They're all the same, mostly, but there's one out there. That's awesome. company values. Yeah, that's like the core values, right? Putting their business plan.
33:52
Oh, it's gotta be like, only fans or something. Maybe. Values,
Eric Readinger
34:00
right, exactly. Yeah, dishwasher safe, right. What's your mission? In and out? Yeah.
Law Smith
34:08
Don't tell your wife. Um, thanks for coming on, man. We'll have we'll have you back. Got a bunch of other questions. I want to hear about schoenfield concepts or outfits. We're gonna we're gonna both rebrand by the time you come on again. What's it called? We'll have you on by before the year ends. Thanks for coming on, but
3
Speaker 3
34:28
I would love to come on again. Absolutely. Then. Yeah, keep doing your your shoulder presses bro. Oh, for sure. Yes, absolutely. Hit that crane. Like all right, and
Eric Readinger
34:47
it was fun dad
34:48
to see around town. Maybe
34:50
Yep. See ya.
