#389: How To TAG $1,000,000 Marketing Matchmakes (Matches Made?) with Million Dollar Matchmaker John Bertino of The Agency Guide
SUMMARY KEYWORDS
agencies, brands, business, listening, cocaine, control, question, squarespace, hustle, clients, marketers, marketing, thought, talk, real, f bomb, people, roi, line, easy
SPEAKERS
Speaker 2 (52%), Law (40%), Eric (6%)
Law Smith
0:06
Hey guys, John
Eric Readinger
0:08
there. How's it going?
Law Smith
0:12
We'll move on nicotine gum and I'll put mine like a dip. So it's not chopping
0:21
that's a good idea. Where's your spit bottle?
Law Smith
0:24
Well, I forget people think I did when I'm on stage to stand up and I forget I have nicotine gum as I'm walking up and I've been put it in like a lip and humble I mumble already, as my orthodontist used to say big teeth, little mouth, but I'll say little tiny mouth. Little little baby mouth. I wouldn't be good in prison would well, you know this asked him to quit. That's for sure. We're already going we'll probably keep this part in.
2
Speaker 2
0:54
All right. Sounds good. I mean, the baby the baby mouth and all.
Law Smith
0:59
Baby now especially. We're live on tape. That's how we roll. Let's pre production. John, why don't you give the audience your your plugs where people can find you all that stuff?
2
Speaker 2
1:12
Yeah, sure. So I'm the founder of a unique marketing consultancy called the agency guide. We're based out of Philadelphia. You can find us online at the agency guy.com. We used to be the agency guy rebranded a couple years ago so the agency guy works as well. You know, and as far as social goes most of our handles our agency guide HQ. If anyone's needs help finding a reliable marketing agency or advice on how to select marketing channels, we'd love to help however we can.
Law Smith
1:43
Yeah. You're one of the few guests we've had that send an email ahead of time preparing on what to talk about.
1:54
If that's a good thing or a bad thing. No, it's
Law Smith
1:56
a great, great thing. Because we we have a mantra of not prepping beforehand. It's not because we're lazy, right? It actually is on purpose to kind of be out the babes. So we have our own agency over here. We work on spin No. But it's one of those things where, you know, we want to kind of ask some of the the dumber questions in a way and sometimes we can gloss over that. We don't want to get to the nitty gritty specific, you know, yeah.
2
Speaker 2
2:30
Okay. Yeah, sounds dumb. Sounds perfect. I came on here to be as dumb as possible.
Law Smith
2:36
Just the conversation. You know, we just we don't want to like we can definitely get into like ABM marketing and we can get into like, pixel tracking all that stuff. We get all into that stuff, but it's not it's not very palatable if you're not in the marketing world. You know, I get it. Let's, since your this is your first time on the show.
3:00
Thanks for having me.
Law Smith
3:01
Yeah. Thanks for coming on.
3:03
was looking super Tampa Bay, by the way. Thank you.
Law Smith
3:06
That's a vibe. I
Eric Readinger
3:07
think we're bringing the
Law Smith
3:08
90 early 90s back.
2
Speaker 2
3:10
Yeah, yeah, you got the cut off. T's. Here's this true. You're like this. You're like the sweat II bros right? Yes.
Law Smith
3:19
This is the tank top I'm wearing if anybody wants to go on or store on sweat equity pod.com It is a girthy ROI. But I made it so that the negative space on it. It's not so pronounced so you can wear it out in public. Like yeah, you know, I see comedians merch that has like, the F word on it. And you're like, Yeah, I guess you're aware that you wear that at home.
2
Speaker 2
3:44
That's a bit much. I just saw that on the plane. It's funny you bring that up. I just had had one word F word on it. I think it That's That's bold. You know,
Eric Readinger
3:54
I saw one that had just cocaine on it. And I was like that. Wow. Wow.
Law Smith
4:02
Who are those mean? Well to go to Yeah, like that. But is it?
Eric Readinger
4:09
I mean, it's funny. I mean, obviously I think it's funny. Why stopping coke game, man,
Law Smith
4:15
a guy that here's a cocaine hat. Ah, talked about dandy. He wants you to talk to him about cocaine. Right? He's recovering, which is where my head went.
Eric Readinger
4:24
Right. You guys will add a question mark. Okay, where he's looking. He's looking. Yeah, exactly. You just it's like advertising. Oh, no, after just a joke. If you have a game,
Law Smith
4:34
not the greatest tool, not the greatest icebreaker I would say no. airport but like, putting up proficient Yeah, putting fuck on a hat. I mean, it doesn't get you laid for sure. Yeah. Like that kind of girl. Yeah, I mean, maybe maybe a certain smallest. Like, I don't I don't get it. It's really because maybe I'm getting more conservative. And as I get older, there's a lot more salt than pepper going. Yeah, like John's beard as well.
Eric Readinger
5:06
Like, nice.
Law Smith
5:08
Sick. I'm just like, who? Who is this for? It's just gonna be little kids asking what that's about
Eric Readinger
5:13
right. Making parents life harder. Yeah.
Law Smith
5:18
Now I get like, what I used to skate and I get like the BMW sticker that said cheap. Steam instead of BMW. Sure. Yeah. But yeah, to get that real skate shop.
2
Speaker 2
5:28
Yeah, the F bomb hat is not great for conversion. Frankly. There's a lot of bounce rate with the F bomb hat.
Law Smith
5:34
But but maybe we don't know it. Maybe that's an AV test. Yeah,
Eric Readinger
5:38
we'd love to know how many of those were sold because somebody made those were Yeah, good idea to make them and he probably made 10,000 1000 forecasts
Law Smith
5:48
was this guy. Were you on a plane going from Philly somewhere else because that's where my headline.
2
Speaker 2
5:53
Yeah, that's right. Just left Philadelphia today. Just landed in Chicago and you know got my I got my hustle on so I could be here in time for you guys started my lighting is a little weird.
Law Smith
6:04
Later on. Did it look like you're in a nice Airbnb, right?
2
Speaker 2
6:08
Yeah, just some rando b&b, but it works. Yeah.
Law Smith
6:13
What so we asked everybody the first time on what advice would you give her 13 year old self?
6:21
Right. Yes, I
6:22
totally forgot to prepare for that question. But you don't
Law Smith
6:25
have to be prepared. Question source. We're not We're not used to the guest listening before they come on. So you know,
Eric Readinger
6:34
it's happening a lot more recently.
2
Speaker 2
6:37
Yeah, you know, it's so cliche but probably something along lines of hustle, put in the work and have a haven't to use. I'm gonna use some fancy terminology here but have an internal frame of frame of locus locus of control. Something they taught, I wasn't a psychology major, but like I took like Psych 101 as an elective. And I'll never forget the day he was like, it was like day one or day two, and they were like, look, there's internal locus of control, an external locus of control, and you fall into one of these two camps, right, you know, probably a gross oversimplification. But you know, like an external locus of control is someone who generally feels that life happens to them. And an internal locus of control is someone that feels that you know, they have some, if not a lot of control of what happens in their life. And so, you know, some combination of hustle and an internal locus of control. That's what I would tell my 13 year old self and any 13 year olds that might be listening to your podcast, by the way, apologize to all the 13 year olds that had to hear that initial conversation about F bombs and cocaine has, I think they know better customers
Eric Readinger
7:48
than we do. Yeah. Cool. Yeah. No, that's interesting. It seems like a lot of our guests have the stoic sort of mindset with things of controlling the things they can control and we do many other things to be how they are nice.
Law Smith
8:08
It's all fair. I've been having a lot of free kind of destination conversations. Like I don't. I like to say just kind of being flippant, but I'm too American. To believe in predestination of like it is. It's there for like, I hate the phrase like, everything happens for a reason, right? Because we kind of live in a great opportunity. Opportunity opportunistic society. You're not saying that as Jordan is. So they were doing opportunistic. So when used as getting ripped off,
Eric Readinger
8:49
but that phrase is only said when people have just had something shitty happened to him and tried to make him feel better. That's what I say. Like that's what I said. Like a thing where it's like, you wake up and like everything happens for a reason and then you like, have a great day. Because you thought about it that way. It's something you say to somebody.
Law Smith
9:04
Well, that's what that's what I say I go that is like such a non statement to me almost because it's like it is what it is. Right? And that's like,
Eric Readinger
9:14
that's different. That's like I'm done. I have nothing else to say about it. And can you start talking about Exactly,
Law Smith
9:20
exactly, I think is one of they don't go everything happens for a reason. It's a conversation inter almost. Yeah, have to be I don't know. Oh, no, I'm an asshole. And I'm like, I don't want to buy into that that much. Because these colors don't run it. No. But what so locus of control? I haven't heard that in a long time. That is
9:42
the technical term. Yeah. So we're,
Law Smith
9:45
I seem to feel like we're kind of in the gray on that. Like, Oh, I feel like there are some things you can control your habits, your routine. There's gonna be externalities that you can't write like COVID for example, the lock down that you can't really control something like that. All you can do is adapt. But so you would go back in time to your 13 year old self explain locus of control. And yes, a binary kind of manner.
10:15
Yeah, with a cocaine hat on but
Law Smith
10:20
maybe this is cool.
2
Speaker 2
10:26
Maybe not in those terms, but but I really I would, and you know, something you said reminds me of something really insightful. I read or came across just recently. He's actually in Jordan Peterson book if you happen to know who he is. And everybody knows the Yin and Yang and that is symbolizes you know, positive. Negative male female. But I think it was his take it was it was one of those synchronistic moments where like, I came across three different things in one day that all we're touching on the same principle. Have you ever had that happened to you before? Really?
Eric Readinger
11:02
Crazy shit happened to us where it's like that didn't happen.
Law Smith
11:06
Yeah, they're so insignificant. It's not worth telling.
Eric Readinger
11:08
But it happens all the time. The creepy stuff.
Law Smith
11:11
You're thinking about Sister Act too as well? Yeah, exactly.
2
Speaker 2
11:15
Wow. Yeah. Ash. In fact, I had a moment with that today with you guys. But we can we can talk about it later. I don't want to derail the Convo but the Yin Yang right. So I think it was Jordan Peterson. He was talking about how the Yin Yang also represents control and the inability to control and that part of the ancient philosophy around it was that that line that separates the two is basically the individual's ability to toe both sides at the same time to master the elements of what they can control while being able to simultaneously operate it or deal with or adapt to all the things they can't control. And the telling of the line is the line that separates the pieces I thought that was absolutely brilliant.
Law Smith
12:00
Yeah, yeah. Yeah, he gets. He gets a lot of unfair. Do sure for sure. Because I don't think people actually listen to exactly as long form interviews. Yeah,
Eric Readinger
12:11
they look at snippets. Scott. I want
Law Smith
12:12
to try to do an impression of them but I can't even think of it go the ends every sentence like a whole Yeah. But it's all the negative thing and people don't understand. So I gotta listen to that. So the reason we asked that question we started doing the beginning is because it kind of sets the table for kind of how you're brought up, you know, at 13 But tell us about like, Why do you think you need to give yourself that message? Wow, you guys go deep. Businesses psychology really? I mean, if you really break it down, we're trying to predict personas behavior. Especially right, okay,
2
Speaker 2
12:59
I see. Well, I must admit, I answered the question wasn't necessarily backed by where I personally was at that stage as much as just you know, most 13 year olds that would give that advice. But me personally, my parents were just getting divorced. And that's an interesting age, right that you highlight there, where you know, you go from child to not so child like to adolescence, right? So it's certainly an inflection point. As they say. And, you know, nevertheless, even though I wasn't thinking of my specific 13 year old self, that probably would have been a great time to give myself that advice. You know, at that time, I think my hair was green. I probably had a studded belt was probably listening to real big fish and gold finger and trying to ride a skateboard through the streets of South Jersey.
Law Smith
13:54
Yeah, all of that except in Tampa. Yeah, yeah. And minus the green here because I get in trouble.
2
Speaker 2
13:59
But yeah, Operation IV was the bomb, right? Well, Goldfinger
Law Smith
14:03
is one of them. I mean, I used to listen to Bilfinger nonstop and we're a big fish. I don't want to admit it. But I've listened to that.
2
Speaker 2
14:10
True story, real big fish through many boxes of cereal at my girlfriend on their tour bus when I was like, 1415 year old.
Law Smith
14:19
That's awesome. I got to I got to be in the front for Warped Tour. And insane they did the mic thing. They made money my boss dinners at work for one year.
Eric Readinger
14:29
I played golf Pete Sampras
Law Smith
14:33
blurt out to say you're like, I don't really know what we're doing right now.
14:38
A it is what it is.
Law Smith
14:39
99 last blue. Ocean your great time. So what is one of one of the things that's a big drawback? One of the things we sent ahead of time for that always interests us is agencies, marketing agencies that are a lot of high conviction hustle and earlier. You know, did you not have your hustle on? Do you believe in whole hustle culture now? Or is it one of those things where it's that fake it till you make it on an agency floor? And I think I'm gonna guess is kind of a leading question, obviously, but I'm gonna guess you find that despicable that we do. The agency, the agency life has been like that hustle and really more about the biz dev marketing side of the agency instead of the actual clients.
2
Speaker 2
15:33
Yeah. So I feel like I should give some context on on on what we do at tag is that did you? I don't know if you guys already do that before the episode if that would be helpful. Yeah, so I'll be brief. So tag is an eight year old consultancy. There's five of us and each member of the team has at least a decade if not a couple of decades of experience behind this, which is key. We collectively represent about 200 different marketing agencies and consultants which is quite a few but at the same time, it's like a manageable number 200 Is not that many really. And we know all 200 or so these teams quite well. And we're essentially matchmaking brands to these agencies based on their specific needs. And while providing no cost consulting along the way. So for brands, it's like hey, look, objectively, if we were in your shoes, here's what we would do. Here's how we would do it. Here's why we do it. And here's who we think you should work with to do it. And then there's no cost or commitment on their part. They simply interview that agency and decide whether or not they want to work with them. And then we of course make our revenues on the back end. So with that context in place, let me get back to your question. You know, there's, there's so many things just wrong with or just innately flawed with the marketing agency. The buyer slash seller buyer agency model is just like riddled with pitfalls. And you were asking about like the hustle culture associated with agencies. You know, it's one of those things where, from the businesses perspective, you can understand why they want to instill that culture and try it, you know, it's capitalism, right? They want to try to get every last dollar out of those employees. They can or not all agencies, but certainly there's plenty of them out there. That are just you know, these machines if you will, these these these not treadmills, but what's the word I'm burning burn? Yeah, trim burn, right. And, and that is an off not only an awful thing, but But it's an awful thing. For the employees. It's an awful thing for the work culture. And it's an awful thing for the brands that deal with those churn and burn agencies. And there's a lot of them out there, especially on the digital side of the equation. I think there's a little less churn burn BS with some of the branding and creative shops because just innately they need to dive deeper, be more customized, be more sincere with what they're doing. After all authenticity is so key to brand, but man with digital shops like classic SEO, classic PPC, classic social, not all but there's so many of them are they're just churn and burn factories, I guess is really the word I was looking for earlier.
Law Smith
18:21
So yeah, I mean, I've been just staying for a lot. It's, it's definitely, you know, when we were working agency life, it's kind of like we did the opposite are doing the results, but we weren't promoting ourselves. So we're kind of the other way up on that. Which has tried to revive the old agency brand. That's what I really want to push forward. It's a big data. You know, they're the results. Here's what's going on, but walking, because I think because of comedy. I feel like you have to keep the brand integrity in the place. And you can't afford the client. I'm saying not not the agency. The hard part about all the digital work is you working behind the scenes, but you're behind, like getting there. Well, you do and you don't you don't they can't touch it right, in leads especially feel intangible, right? Unless you can really
Eric Readinger
19:16
even it's still got to do your own reports and make it look nice.
Law Smith
19:21
And that's why I always I always push towards ROI. Hence the girthy automatic kind of slogan and show it's kind of like because at the end of the day, that's all the the clients were typically owners of C suite level, making the decision. That's all they really care about day if you're not really providing that not doing either. Is that kind of fair to say is is that a good brand position
2
Speaker 2
19:47
it's just it's it's just amazing how across the different as an agency matchmaker, right, and we are matching all different size businesses, all different types of verticals or industry segments with all different types of agencies. It's really interesting the things you see after doing this for eight years now. And you know, yes, generally speaking, what almost everyone at once at the client side is is the return on investment for sure. It's interesting from the small businesses vantage point a lot of them I think go into the engagement with this with this mindset, this kind of conference, this confrontational mindset of like yep, look, Joe, you sound good, but we'll see what your what's your worth in 30 to 60 days and if there's not if you know, my cash register is not ringing my phones aren't blowing up then you know, you must not be who you say you are and you're fired. And it's like, well, I can relate to that on so many levels as a fellow small business owner there. The thing that I think they're missing is a lot of business owners that come into the engagement with that mindset is that it kind of just doesn't work like that and I only say kinda I only qualify that statement with kinda because digital ad buying to some extent can produce those quick results but put ad take ads saying ad buying out of the equation, you're not going to get that usually with SEO or definitely not with PR or branding. It's just really hard to produce ROI so fast like that. And unfortunately, that's the mindset that business a lot of business owners, small business owners in particular coming into it with and so it kind of again, come starts the relationship with this confrontational nature right out of the gate, and that makes it really tough for both sides.
Law Smith
21:42
Yeah, my experience. I've had it, I can show results I can show I do ROI analysis, right. And it's still competition. And I think part of it is because of that intangible part for a lot of small I'm talking small local business and drills, you know, they know they need to do it. They've heard they need to do it for a while. They need help, but they come in with that attitude. That's very, you know, that's a very clear line of thought. That's like one of those things we're like, yeah, I'm really pieced that together in a family night. So I appreciate you kind of formalizing that.
Eric Readinger
22:17
Yeah, I mean, it highlights the importance of tracking and every step of the way anything that you're doing. Make sure you can show it and tell them why. Why is that good?
Law Smith
22:29
So but it well, maybe a bit self serving, but let's go through a scenario. As I'm reviving. Toka bhaga. Agency I hadn't kind of laid dormant now. I'm trying to bring it from the ashes. I go to you how does this work out? I want new services.
2
Speaker 2
22:47
How does that help? As Toka as an agency
Law Smith
22:51
agency, and we can walk through a scenario for anybody listening on might be an agency owner that wants to talk to you because you fill up and fill in sounds like fill a very important need. I like the matchmaker line. Because if you could matchmake clients, and it's kind of no cost to the agency side until the client is the client, potential client is an active client, where you probably make money on that side. I'm guessing we make
2
Speaker 2
23:23
all our revenue. We make all our revenue from the agencies in the form of commissions. And we're totally transparent about that. And frankly, most brands if not all, brands could care less right, especially since ultimately we just make the revenue that that agency usually would have paid their sales guy anyway and since we work strictly on commission, not on salary, arguably, there's less, you know, like salary bloat tied into the retainer, if that makes sense. Sure. You know, when when we started this again, eight years ago, I knew that I could provide a lot of value to the agencies not just for the obvious fact that we were looking to bring them clients and bring them the right clients. But, Frank, the agencies have it really tough to and I don't think the brands quite understand that. And again, we use the term agencies very loosely, right. So let's maybe qualify or differentiate here that generally speaking I think for the purposes when when we say agencies and brands, we're talking smaller, call it million in revenue to 10 million in revenue. 20 million in revenue. We spent a lot of time playing in that space. And that's where frankly, I think our services are needed the most both the agencies of that size and the brands of that size. And the agencies that are really good. It's so hard to differentiate, right? Which is, is ironic, it's ironic on multiple levels, right? Because marketers job is to differentiate. And yet arguably, there's no field of service, no profession that's harder to differentiate than the marketing profession because well, one you're up against so many other marketers, but to it's relatively easy if not very easy to fake it when you haven't made it as an agency and as an established agency, or a again, a smaller, more boutique one. It's hard to look different than those agencies that are just faking it and there's a million of them out there. There's there's no barriers to entry. It's so easy to grab a Squarespace template hashtag Squarespace Squarespace plug for you guys right so easily. Yeah, so easy to grab a Squarespace template and look amazing. This is true. So easy to research in an afternoon other marketing agencies that have put years of sweat equity and other plug for you guys into their business real talk. Yeah, and then copy and paste their content, change it a little bit, throw it into your Squarespace template and voila, you've got an agency air quotes from your bedroom, then you multiply that by 100 1000 10,000. And that's the agency landscape in a nutshell, and then littered throughout that morass of bullshit is, you know, the 5% of agencies that have really done it that really know what they're doing, or frankly, really deserve a shot. And so the agencies are frustrated. And when I was selling for agencies, I was frustrated because I thought I was pretty good at what I knew at the time and the agencies that I worked for were pretty good. And we were so hard to differentiate from all the jokers out there. So I knew that the agencies would love what we were doing. I didn't know how brands would respond to this model. Thankfully, you know, almost a decade later. We've worked with amazing brands large and small and they really appreciate what we're doing as well.
Law Smith
26:53
Yeah, we're definitely going to have to hit your off air. If we can get into in the tag program.
27:00
You hit me in the DMS guys.
Eric Readinger
27:03
Yeah.
Law Smith
27:04
Yeah. I'm a LinkedIn horror as you probably saw, we have a lot of mutual contacts. What What can a brand that might be listening when you talk to them on the other side of this, this kind of marketplace that we've created? I keep thinking a million dollar matchmaker as I'm talking to you, because it kind of is that right? It's not according to the show, but that that I forget her name, but she had the results. In what she did. You know, if I'm a brand, and I you know, I'm pouring in a million plus in revenue small. What would you how do you I guess I'm interested in how do you procure the other side of that. The agencies know that the brands the way?
2
Speaker 2
27:58
Oh, sure. Well, in terms of the opportunities we come across, historically, it's been a lot of word of mouth and referral, and the five members of my team, essentially the five consultants that work for tag, we all are kind of career marketers and career business development people that married our networks together and kind of becomes this self fulfilling thing. Another thing that happens is a lot of agencies out there is that old one man's garbage is another man's gold where a lot of agencies send us their unqualified leads and we're happy to assist that brand and helping them find a proper home and so to all the agencies out there that might be listening, if you have unqualified leads, we'd love to take them off your hands. But you know, for the for the brands out there it's it's just as if not even more hard to find reliable support, because if it's hard for marketers to distinguish the legit marketers from others, it's that much harder for the brand. So, you know, it's not an easy thing. Did that answer your question? Well,
Law Smith
29:04
yeah, I'm rewriting kind of an outline of the business plan right now. And kind of one of the core values I wanted to put out there is going to be integrity, which is tough in this agency, and that's really tough to put on there. And actually prove it.
2
Speaker 2
29:20
Right, you know, just the word until somebody can dig layers deeper. That's right.
Law Smith
29:25
Well, it's one of those things were what I failed to do is proven by showing the results, case studies, right. You're really trying to build trust and you're in the trust business. It seems like
2
Speaker 2
29:37
100% Yeah, I mean, in terms of finding the agencies to represent, you know, we go through all the normal checkpoints and then some so your normal checkpoints are, first of all, sizing up the site. As I mentioned earlier, it's easy to kind of fake that but you still you give the site a once over and you know, not to not to not to digress, but the opposite is actually true, where there's a lot of good marketing agencies that actually don't give a shit about their site, which is counterintuitive, but I kid you not. And I've told brands this before, I would not be so quick to actually judge a digital agency in particular emphasis on the digital part, a judge that book by its cover, because a lot of digital agencies don't give a crap. You know, if they're not creative focus, they're getting a lot of business through referrals through their network, through ranking through just everybody knowing that they're great and they don't care what their site looks like. For you to focus, very key or they're not creative focus. And so it's one of these ironic things. But anyway, so we go through the normal normal checkpoints of looking at their site doing some research testimonials, a little a little bit of a hidden gem we we like to look at is Glassdoor. And while you can't put from there's things about Glassdoor that are a little sketchy, kind of like Yelp, but still I think looking at employee reviews can tell you a lot about an agency and the way people are responding to them. So one or two bad Glassdoor reviews, maybe take with a grain of salt but if you see a pattern of awful Glassdoor reviews that tells you a lot, I really believe Yeah, I really believe with agencies that old mantra rings true of a fish rots from the head down, which which is another tip I always give brands which is always see if you can get the agency owner on the on the phone before you sign on the dotted line, which for small agencies, usually it is the agency owner on the phone, but as they get bigger, that gets harder and harder and that owner gets more removed. And it's I find that again, there's no silver bullet here but it it there's some real value in a thing if you can get that guy or gal on the phone or be doing some research some YouTube video research or interview research on that owner that stake or the stakeholders to see if you can get a feel for kind of the culture and fabric of the organization that can give you a good feel for what your experience is going to be with.
Law Smith
32:06
Like John, we hit the tip of the iceberg. There's so much we want to ask you but we stacked it over to us for today. We'll have to have you back on soon. Because there was a lot more to talk about. Especially I think we hit like two bullet points just in a good amount. You did not prepare for us. But I appreciate you coming on we'll have to have you back on pretty soon because I got a lot more questions. But love it but appreciate you coming on. Appreciate your time have fun in Chicago. And get a chocolate milkshake and that one place, but any concern. You never heard that what's or what you got. There's a place in Chicago you asked for chocolate milkshake, they turn on the lights down, and then a huge African American lady comes out and basically forces a motorboat on you. And the whole place goes nuts. Organization is the only company for the lack of shocks. Yeah, you're gonna
2
Speaker 2
33:09
deep dish pizza with the milkshake because that would be incredible.
Law Smith
33:13
That's why you're good. That's that upsell. That's that cross off.
33:17
Sounds good, guys. Thanks so much. Take it easy. Yeah, well, I'll my actually leaving.
Law Smith
33:28
We have to close it down but I'll definitely I'll email you because I definitely would love to. Yes, definitely.
2
Speaker 2
33:38
I'd love to talk more guys I mentioned earlier and I'll be super brief here that you know as boning up for the show over the last 24 to 48 hours and I was like oh shit these guys are are funny. So funny is how they're enjoyable. They're likable. I wasn't you know, I've been getting booked on podcast left and right. And you guys are a real treat compared to
Eric Readinger
33:58
a lot. Thanks. Oh,
2
Speaker 2
34:00
yeah, no. Oh, the sun's in Italy. By the way you synchronicity. I asked Barry and now we'll talk about it later but we're kind of myself and my business partner who you guys would love are tied in with the local chapter out here and we're looking to build up in the sons of Italy and then as soon as I texted him about you guys, you started talking about the sons of Italy on your podcast, and it was like, Whoa,
Eric Readinger
34:24
that's crazy. Crazy.
Law Smith
34:26
Just we were we were worried that was episode resemblance to the dog about
Eric Readinger
34:33
No, I mean, yeah, that's crazy. Because I mean, like we're just as Italian. She's up in it like just today we're talking to this good wine distributor. So that
Law Smith
34:44
is you might be in high every Wednesday. Morning and that something needs Docker. Yeah.
Eric Readinger
34:49
Once a month you do a thing Apple sends eventually live like weird.
2
Speaker 2
34:55
We're gonna see if we can launch their podcast out here for New Jersey. So there's a whole long story guys, I'll let you go but All right, let's get something on the books in the next couple of weeks. For sure.
Eric Readinger
35:05
Definitely. Appreciate it all right. Thanks, guys. Bye bye.
