#174: How To Initially Decide Your New Podcast's Name That Will Fill Millions of Ears With Pleasure Like Bradley Cooper in A Star Is Born
0:00
okay gonna be perfect right now
0:02
what about my sweater
0:23
that direct subordinates one of my guys that worked for me
1
Speaker 1
0:27
pull me aside with some major issue that was going on and he possibly got this and that and the other thing and i look at him i'd say good
1
Speaker 1
0:37
and finally one day he was telling me about some issue that he was having some problem and he said i already know what you're going to say
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i said well what am i gonna say you said you're going to say good
1
Speaker 1
0:51
said that's what you say when something is wrong in bad you always just look at me and say good
1
Speaker 1
1:00
said well yeah when things are going bad there's going to be some good that's going to come from it didn't get the new high speed gear we wanted
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standing up good
1:12
didn't get promoted
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oh mission got canceled good
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didn't get funded in get the job you wanted
1:27
sprained my ankle got tapped out good
1:36
unexpected problems
1:40
you have the opportunity to figure out
1:46
where things are going bad
1
Speaker 1
1:48
good old bump star global frustrated
1:56
if you can say the word good
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guess what
2:04
it means you're still
2:07
if you're still breathing
2:12
still got to
2:15
get up
1
Speaker 1
2:17
dust off reload calibrate
2:23
reengage
2:26
go out on the attack
Law Smith
2:29
under my shorts last
Law Smith
2:35
fight sorry i had to stand up i can't sit down listening to that
2:40
no i know
Law Smith
2:42
it's me amp sorry john paul behind the glass producing the show shout out to tim panic given us a wonky i we told you we're going to play it yeah thank you that sounds good i stood up like almost like it was the national anthem i couldn't help it i'm going to start listening to it every day pledge of allegiance to me whatever same thing i love it yeah it does like it's corny it's corny to like motivation memes and quotes yeah but now when they're like that but that like if you do get really kind of like you're in that right now a lot of people are in that stage where if you're a kid you just came back from spring break in your total sack of shit and you got no motivation if you're a little bit older you're working professional eg you probably did your new year's resolution is 90% are gone i think yeah five or die february yeah her beaten down and you need sometimes you need that like corny like i need something to fire me up
3
Speaker 3
3:43
i don't find that corny i like how he's kind of a dick
Law Smith
3:46
oh i'm just going into it now yeah just leading into it i don't care if it's corny or not
3:50
oh i mean
Law Smith
3:52
it works i don't think it's corny what do i have to lose right as far as i'm a dad boehner so it's like what who cares sad boehner yeah
4:01
good
Law Smith
4:03
i need to get that just someone called five times over i mean like that is like that is the way if you really want to break it down it's stoicism philosophy it's right it's in business you have to deal with this stuff all the time whatever you're avoiding whatever whatever that thing you're not good at ever as a business owner or maybe a key player in a startup or small business maybe you're not making all the decisions but usually here's what's really fucked up in a lot of small businesses is because you're the capable person right you get the most stuff to do yeah get more stuff because everybody else isn't like reliable
4:45
right where you want to do it because you know how to do it good
Law Smith
4:48
well that's a different thing though i'm like well i'm saying you get handed a lot of stuff because you're proficient oh yeah although knock it out real
4:55
quick
Law Smith
4:56
right they'll do it so you get hit like it's a weird it's not ever realized a lot of the time yeah so the other ways true too don't get me wrong i'm just saying like there's there's an alpha part of that where you just do it as a manager because you don't trust anybody else to do it but that's that's bad on you know poorly trained poorly and you can't teach these tasks for you can't teach those tasks to do it right you didn't make a playbook as we call it but the other way is that thing of like when you're in a small business and you're kind of like you're the leslie knope organized on time get shit done like gold star if you're in school you'll be the student everybody in the class kind of hates right you're a plus but you're also polite yeah and like make brownies and shit for everybody in the office yeah do that person this is perfect you don't get a break you get more there's two ways to look at it you can bitch about it and then that'll create your own in eternal spiral or resentment that you don't even realize or you do it this way we're there's a book from ryan holliday not the first baseman or not the pitcher
3
Speaker 3
6:10
excuse me i don't know what you're thinking of roi holiday
2
Speaker 2
6:14
i've just makes two guys who was the holidays first baseman for the phillies the phillies back in like couple years ago big guy big home run hitter oh you're thinking of ryan what's
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our sorry i mix them except my guys ryan howard matt holliday was an outfielder also
6:31
yeah i mixed up three guys so let's make sure we got all the things you fucked
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up right
Law Smith
6:36
well i fucked them all up because i'm talking about an author that has the name of one of them right okay he has a book called the obstacle is the way and i heard an interview with him like five years ago and it kind of changed the way i kind of look at a lot of this stuff and it's stoicism philosophy the opposite you go through it you don't go around it you don't go i'll make time for that you go through it and it's about avoiding avoidance
3
Speaker 3
7:02
yeah there's something freeing to that just addressing something head on i mean it goes to anything you know like there's just it's like eating shrooms it's like sometimes i'm gonna cry when i eat mushrooms and it's like oh that's just i'm getting forced to face whatever it is i'm facing right now whereas in real life maybe i should just face it not on my friends you know well yeah
Law Smith
7:26
yeah that's like the ice bath stuff right that that you're kind of shocking your your system but mentally yeah
3
Speaker 3
7:34
well i think a lot of people have a life that they can pretty much push away almost any sort of discomfort you know i can if i wanted to yeah i could you know be perfectly fine but i know that i will be depressed if i don't get an ice bath or if i don't have something where i overcome saying i don't want to do it even if it's just finishing your shower cold that i don't ever like doing it right i do it and then i'm like okay i did that one thing i want to do today don't negotiate with yourself exactly
Law Smith
8:07
i almost just did it right before we started the podcast i was like okay i think we got about 20 minutes that's not enough time for a workout and then i was like fuck that just do like 10 minutes if you can get it in yeah my back's fucked up to and i was making excuse there and i was like don't do that right just go right into it yeah pack already feels better i only worked out for 11 minutes in the other room like a psycho in our office but yeah but it's one of those things it's like i'm going to be here all day i got to get these little workouts in i don't want to yeah but i know it's way better for me and then it what it does is it has a compounding factor after you get used to it after you go i've done that yeah that ain't shit yeah my next move you'll be proud jump in i'm at a big apartment complex the pool still really cold day i just do it i forget we have a pool because i know don't do anything when it gets cold out it's cold enough and yeah oh yeah it's not going to be warm until the summer here
Law Smith
9:10
even though it's already 80 degrees during the day yeah like the water still cold that pool i'm just going to go in the morning like a weirdo yeah do
3
Speaker 3
9:18
it at 7am when even if it's only 70 degrees you're not used to it right that's going to do what it needs to do it's going to shock your body and then it has you're not going to want to do it
Law Smith
9:27
it's like a shoe horn of like five stories of apartments that look over like i guarantee there's going to be like someone's gonna be like oh you're that guy that just go sit the pool for two minutes each
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is like the girl and
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you
Law Smith
9:42
just work your way up and then murmurs shrinkage to himself on the way out normally biggers gets mad at himself for not bringing a towel is that something i probably do
9:52
yeah that's totally something you would do
Law Smith
9:54
that's a florida thing i think just nice there's there's that boehner hitting the wall
10:00
noise going anyway hit it again nope
10:05
not giving you the satisfaction
Law Smith
10:07
like today i'm going to do taxes and i fucking hate it i do it all i'm going to finish it i kept putting it off i should have broken up into chunks and they
3
Speaker 3
10:18
i let things get just gonna say should you be saying i'm going to do it all
Law Smith
10:22
yeah all today
3
Speaker 3
10:24
yeah but i feel like that's something where you make it too big no no well i have to now
Law Smith
10:29
i mean legally i guess yeah look at this this way this is pretty i want i've been doing the extension every year and that's bad that's bad habit it says a matter if you want to look at taxes as the united states takes a loan out from the american people i mean
3
Speaker 3
10:48
you ever seen that my accountant he does extension for everybody
Law Smith
10:51
automatically right i mean it's it might be better because there's no penalty so
10:56
and the longer you can hold on your own money the better
Law Smith
10:58
i don't know i just want to get it to me guy before april 15 or like way before april
Law Smith
11:05
let's say april 5 i want to get it to him just for me right now because that's my thing i gotta go through the obstacle
3
Speaker 3
11:12
yeah right it's a nice easy obstacle you don't build it up to i
Law Smith
11:15
know but it's really not that bad it's just boring there's march madness on all day i can have that on the background kind of flippantly kind of checking in on that yeah set yourself up it's just a lot of just sitting there with a spreadsheet and doing it so you know not a big deal
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yeah do it you'll knock it out
Law Smith
11:33
i will i've done it you know i've done it before i've done it in like one night yeah i'd be like well today's date i got to do it yeah you had like a
3
Speaker 3
11:42
like out to your afro and it was weird yeah that's that was for a week
2
Speaker 2
11:48
yeah i be pulling an all nighter this age is not a not i can't do it really
3
Speaker 3
11:53
yeah well all nighters i mean just like four hours of sleep
Law Smith
11:56
no when i say all nighter because i don't go to sleep for well alright so what are you doing otter.ai over there you're playing oh no i'm by bringing up the next thing i was going to unless you've got something else oh
12:08
no i don't know what your next thing is
Law Smith
12:10
what so friend of the program on last episode melissa golden she's we're trying to get her to do a she's a science nerd and but speakers called scientists side test i don't think technically can call her that she's getting her phd now
3
Speaker 3
12:27
you don't have to be a doctor to be a scientist do you know i consider myself a scientist
Law Smith
12:32
she corrected me she's the director of a stem cell business i don't know i don't think i could technically call it a scientist or something like that
12:39
okay well think scientists
Law Smith
12:42
this and the next time i see you're like
12:45
of course i'm a scientist
Law Smith
12:47
let's put it this way she knows more about science and probably most scientists i know she wants she is so eloquent on the mic so good the first time we had her on i was like you gotta do your own podcast out of here
3
Speaker 3
12:58
yeah she should i mean there's a lot to talk about with stem cells and it's only going to expand and she can talk about it so
Law Smith
13:06
do we need to get a dropper job paul what did
3
Speaker 3
13:10
he do what does stem cell lady do his dues he doesn't find that funny he'll he'll laugh in about 10 seconds
13:20
alright
Law Smith
13:21
but
Law Smith
13:23
she was she texts me last night i was working in here at toker paga we're doing dude
Law Smith
13:32
i was winnie the pooh naked sure
3
Speaker 3
13:37
that's good that's also alarming for a grown man to be in well learning position
Law Smith
13:42
no one was here at saturday night i i just turned my guys saturday night and he bought this place is like a graveyard totally he pours like the bourbon street of tampa for those outside the area so it's kind of like there's there's a lot of commotion outside let's say it was just a lot of the your your cut out shout out like in home alone wait now i don't want this to sound like my pants are off and i was texting with melissa oh yeah the onsite listens he was like this is just me my landry yeah that's what i figured it out yeah i was like
Law Smith
14:17
he can't brush his teeth
Law Smith
14:19
shout out to larry legend i've never met him but sounds like a great guy so melissa said do you have any creative names for the science podcast little boy let me get my get crickets ready fired up let's go over just brand naming in general okay it's ready we do this we talked about with a lot of clients we do a lot of young immature businesses under five years old yeah that's majority of our
14:48
wheelhouse the businesses are not the people
Law Smith
14:50
yeah i kind of wish that they were under five years old because they probably they might listen yeah a little bit more but i would say five years is that cut off for those of the thing yeah to where you're legit yeah were four years old here
15:04
you can fake it for four and a half years
Law Smith
15:06
i'm proud i'm proud of this place being four years old four years old just about four years old that's older and four yeah your birthday notes for okay that was their two year wait no those three years
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whatever
15:23
i'll figure it out
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will always be an amateur business
2
Speaker 2
15:28
it mature my thing is always like
Law Smith
15:33
or goal nice that is your bid adding drops
15:38
that's been on there since i installed the app
Law Smith
15:41
well i told melissa you've got a sense of humor that likes our immaturity she's not really
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making it pretty good
Law Smith
15:50
now she's well we're trying to work out to where she's a client of ours so we're in the proposal stage so we've been spending a lot of strategy kind of sessions working going on stuff so i told her like look our brand message is kind of like the podcast it's how we talk we could be professional and kind of like in mature jokey and the same
3
Speaker 3
16:14
kind of sentence a lot of the time stoic philosophy wise we don't take things too seriously
Law Smith
16:19
right we could talk about stoicism philosophy and the apple sound effect where you're boehner hits the wall like in the same thought right
Law Smith
16:29
that is because i think dick jokes are the great
Law Smith
16:32
equalizer
3
Speaker 3
16:33
yeah well i'd say fart jokes because those don't even have a language barrier just a fart fart noise actually don't have any we don't
Law Smith
16:42
i mean we don't need to get we don't have to well i would say don't have to because it's a little bit more taboo and so when my dad hate listening to this hi dad that mr he's like why why do you have to talk about this stuff after i explained to him you've been to my show this a bunch of time right i go i really wanted to say like it's the great like
Law Smith
17:08
it makes it humble i think in a weird way it kind of washes out all the formality
3
Speaker 3
17:13
yeah it does it takes a it takes the barrier down
Law Smith
17:17
how do i know this when i talk with clients and then they find out i do stand up they let their guard down and i get way more information i get the information that would have taken three meetings that first meet yeah
17:28
it's weird so like i was a vulnerable
Law Smith
17:30
well no they know i've been around fucking weirdos and basically circus freaks of comedians and clubs in life so there's the normal right but it's almost they almost i think see it as an advantage in their head of like being more proper in a way that like oh this guy
3
Speaker 3
17:49
i'm not gonna top that story he told me sort of thing
17:52
uh well then they go we're not very funny you haven't been funny though for us
17:57
the end up coming i'm
Law Smith
17:58
like you don't want to hire you're not hire me for comedy your hire me for fucking results
18:02
you don't do you don't do like a type five for him
Law Smith
18:06
i i tried that once and i was like okay here you go and then it was like oh why did i do that
Law Smith
18:13
volunteer when you don't do stand up after doing it for a while you're like i need this and this is when the podcast was in flux and i was doing it solo anyway so here's brand naming so you got to ask a couple of things
Law Smith
18:31
you got to go for a podcast is different than a business but i just go what what are you going to talk about what can you talk about without any guests and solo for an hour what do you think you could talk about so it's like kind of think about that in the process we're talking about naming a podcast specifically yeah and for business it's a little bit so it's a lot of similar rules so i just kind of wrote here my short rules for names today four syllables right
Law Smith
19:02
when read like if you're reading it scrolling through it makes sense yeah it's got to be obvious don't be confusing
3
Speaker 3
19:09
right that that's happens all the time a lot of people are like it is it's like the guy who owns the business came up with it and it's like where i've been sitting on this for six months and your
Law Smith
19:20
introduction why don't you get yet
19:22
to okay if i don't get it right away then it's not obvious not enough i'm not trying to be offensive to you it's a chicken in a duck in a turkey what what it's a florida delta shoving them up each other's asses look what i got
Law Smith
19:34
when right so when read makes sense easy to spell like these are all like kind of guidelines not you have to hit all this criteria 100% yeah when set out loud it's memorable now that's the big one yeah okay the people write these down they pick names and then they never go if you're at a cocktail party they go what's your name eric oh and you go what do you do and i go oh well i have this company called turducken and you're like okay and like that doesn't that might actually have sticking power but if i told you
20:09
i didn't know where you're going with it i was like i would remember that
Law Smith
20:12
well i'm trying to say kind of think of something to say
3
Speaker 3
20:14
i own all pro plumbing right exactly yes oh really i will write that up yeah
Law Smith
20:20
and it's like well that's generic shit right unless you're really going for that yeah but most people who are are not
3
Speaker 3
20:28
not the 1950s where there's a phone book and need to name it ah so you're at the front of the phone book
Law Smith
20:34
yeah i've heard someone make that call for searching but i you're right and
20:39
yeah i'm pretty sure it doesn't matter anymore
Law Smith
20:42
so here's another one so you have to test these out loud to someone like first say it out loud to yourself do that role play like when i talked about
Law Smith
20:55
a lot of business strategy for anything retail even office i want to know what your office layout is i want to know what the if i come to your office is or receptionist that takes you know
21:06
yeah there's interest you the workflow
Law Smith
21:09
i want to know the cx a client or customer experience right and for retail i want to know the flow chart i want to know the flow how you would want someone to go through your security tsa is
21:20
like this is the name of the business
Law Smith
21:22
i want to know but
3
Speaker 3
21:24
this is a business in idea of operations if you're coming up with the name might help it's this i want to back out into shrooms area
Law Smith
21:32
who are we all right what are we about and then i want to go back in right okay so macro and then back to micro
Law Smith
21:41
so when you tell someone the name of your podcast it's not embarrassing to tell them yeah exactly so one name is i like guys we thought i think that's a great podcast it is yet
21:52
but you tell me about him like i'm not listening to that
Law Smith
21:55
but they they even know they admit they have problems telling people that name sometimes it's especially when they're doing
22:01
like that yeah like the business side of it of like
Law Smith
22:04
trying to sell advertising on itunes they have to put guys we f
22:08
star star
Law Smith
22:09
yeah asterix five times or something and then as indelible as possible me as unique as you can so what i want you to do is i want you to whatever names formats but throw spaghetti at the wall and then i want you to see if there's any other podcasts that have the same name there there probably is and there's a good chance to race because there's 200,000 podcasts out there
3
Speaker 3
22:36
and so it is crazy that we did get to an equity podcast yeah and i mean it's been using it for
Law Smith
22:43
a while the other foot the other side of that coin is i didn't think about the scalability from the get go and there's a like a tlc show called sweat equity that's okay that's fine it's done with we'll be right bro yeah we own the copyright for sweat equity podcast your sweat equity into it
23:00
yes
Law Smith
23:01
so those are kind of some guidelines those are all my guidelines i need to write this up into like a formal blog post but i would say that is as like criteria to think about that no one really thinks about yeah
3
Speaker 3
23:14
it to piggyback on it website naming same thing you know i've talked to you about like my wife's my wife's website
3
Speaker 3
23:23
before we bought forest hills dental you know she had her own website dr morgana calm right i had email setup for that and it's like oh i'm having to spell this every time now eric at drm because if i say dr morgana they'll spell out do cto and that's on it yep so these are all like these little things that man it's like i could have just so easily change this right now i'm working to get everything moved to the forest hills dental so that i can say it to somebody they remember boom that's easy you know and go from there with your
Law Smith
23:56
email handle be at for sales dental calm and forest hills dental man no one's gonna know no one's not because your audience especially they're all older to write like a lot of them yeah but they're not going to they don't know dental that if you tell they're going to put a comment there for sales com well
24:17
i good thing i haven't changed it
Law Smith
24:18
then i'm saying the email can be different from the the domain because like if you go to tokyo paga it's to co be a ga yeah instead of tokyo works because that was confusing because people would auto correct in their brain to taco works but my email our email handles are still talk to tokyo works just because it's it's easier to kind of say that yeah
3
Speaker 3
24:42
it's separate than in terms of you know it's a male thing that those are our
Law Smith
24:47
technical there's a technical kind of math creativity to that yeah names and emails yeah that i would say that's part of that research if you're worried about that right if you're worried about getting a good email and or domain then email to as you're building up a podcast most people don't
3
Speaker 3
25:04
know yeah but hey if you're starting a podcast i will get a website going for it have it all on there like we do
Law Smith
25:11
well i throw this into if she's if her company's going to be clients of ours that kind of throw this in this extra credit cuz it's separate from those that client work but it it's going to help those two as well as content so i would say so then i kind of break down which way do you want to go with the name do you wanna do you want to go direct like guys we fought or this american life small town murders andy's signals podcast that was in here it's called or wars nerd wars okay
25:44
on the nose
Law Smith
25:44
yeah you know what it is you don't need to know who's in it you know the exact thing what it is it got heated in here we had eight people in this room at one point yeah and the nerds man till we get our deck table set up which i'm now kind of fired up to do it
26:02
yeah bring it in here nice invading
Law Smith
26:05
well i even said like we can get the ethernet wires to go down to do you have any like bigger ones but never bring it up if someone comes in yes let's dig in here like
3
Speaker 3
26:16
oh my god like like hitting me every time i can't believe we didn't think of it
Law Smith
26:21
so i want to table where it's just normal table the shaft could fit eight people on it right and then then we have three pub tables that are circles okay that can go like to like a table leave yeah can hook on on the bottom and it creates it and the yeah you've got detachable ball but we'll just say the two balls are for us right as like our show right like we need a space each yeah at the the head of it would just be like where the camera goes yeah and we go i totally missed down towards the
26:57
shaft
Law Smith
26:58
how did i miss that yeah play stupid it is so funny to do that yeah that what's it called i'm really excited now but actually make it multi purpose so we can do nerd words they can use it as a panel
3
Speaker 3
27:12
twisted sideways and get some kind of sensor on the end
Law Smith
27:16
user uplift us yep and then everything's on the uplifts yeah so we have multiple uses so the balls can can go to the side be uses drink tables they can be used as like almost like a late night show where the announcer has his own thing off to the side yeah
27:33
if you have that as a band plays right
Law Smith
27:36
i want to make this as multipurpose as possible we can do a party in here it's not a pain in the ass to move everything yeah so what's going on
4
Speaker 4
27:44
hey law what so back to what the stem cell lady wants
4
Speaker 4
27:51
you tried to correct the more important really for you to want to go viral or to be professional because it comes down to exposure and like how many people are going to hear you and comment to visit your site and if being viral gets you the most links or follows then
Law Smith
28:14
isn't that better for her and us it's kind of like i don't want to say i could we could do something crazy zany to fucking sell out yeah that i don't think that's i don't think i could keep that up right like well i do that you do that yeah
3
Speaker 3
28:28
well with be exactly with podcasting though you're more likely to gain an audience if it's specific you know they have the radio in the morning if they want to listen to you know which celebrity got married or whatever but if you know they're going to be having somebody come on you know learning about stem cells like that's you're seeking that out anyways so i don't know i'm of the opinion that it's like do your show good get it all down straight yeah and you're never going to get it to the point where you're happy if you're any good at you know it's like
Law Smith
28:58
we're not a huge podcast yet but i really liked that we have a high quality kind of audience i'd rather write 100 high quality it's not our numbers but i'd rather have let's say 10 high quality listeners that are like really into it yeah hundred kind of casual right
3
Speaker 3
29:13
that are fleeting right because if we take those two but you know
Law Smith
29:17
we want to get that to you really want to hit both honestly is you john tapper i heard him talk about a bar and the kind of percentages you want in there you want 20% regulars and you want 80% general just kind of coming in
29:33
he wants 20% regulars at a bar
Law Smith
29:35
yeah because they're the anchor in the bad nights and the but you want to cultivate that 20% to be advocates yeah so you want that like the 20% isn't just guys that sit and take a bar stools and drink three beers every night because that barstool cost their buddies right there are the kind of people that go there regularly they're treated well so they tell other people to go there they're connectors and area kind of people so that's kind of where i feel about like if we have a strategy before no one i would say that's kind of it for her she's going to shade on probably a little bit more professional because like us it's a little bit of an uphill battle to go oh i don't know who these people are and do they know what the fuck they're talking about which i have a chip on my shoulder at all times so i kind of that's why i'm constantly researching
Law Smith
30:25
because i know i look like
30:27
a lot at the library anymore huh
Law Smith
30:29
yeah too many chips but like i don't i know it looked like a mixture of spirit kohli in the lead singer of creed when i walk in to a meeting room that's it's true and so to look it up in a way i'm aware that i i almost started off in a whole like looks wise and that kind of helped with this to are you talking about going into the library not getting looked at sideways with your looks coming into being when i meet with a new client okay like if i meet with them attorney so super professionals we call it like
31:03
dodo like look how professional white white
Law Smith
31:07
white white color okay
31:08
you
4
Speaker 4
31:08
should just go with it that and i do that viral guy that marketing team i think it's about it if the most people you can reach is the most important thing
31:18
sorry we saying something
4
Speaker 4
31:19
wait but yeah no i was thinking about it i'm taking over the camera angle now wait whoa no listen your headphones back on today is that you know you've been able to create social media like people that have just blown up within six months by just creating this content that's always regular and they're always you know have the same agenda but they're being consistent so if you're doing that with viral you know marketing i think that's the way to do it and why can't you make a brand go viral first thing
Law Smith
31:50
hold on we got bored two minutes right just a little bit but here's the thing you can't make something viral like that's like almost an impossible task
32:00
you're setting out to for it to be virals just like
Law Smith
32:03
that almost is like cheesy this is good yeah like bad like i remember that being a thing like eight years ago as i can you make a viral video and you're like biggest viral videos like
3
Speaker 3
32:13
if i could i would do it for me right i would leave you would have
Law Smith
32:17
it you wouldn't be
4
Speaker 4
32:18
this room yeah yeah virals a stupid word yes but i just mean reaching the most people
Law Smith
32:24
were working on it it's a budget thing to like if we're really trying to do it we have to to me we do it as all in one integrated cross platform marketing like we should with our clients we do with with our clients and so you do it kind of all the intern not at all yeah in a way like i just got an email blast going again like that's fucking retarded that i haven't done that but i'm gonna i'm gonna run down these walls we we got our next guest
32:53
people behind you jump out all
Law Smith
32:55
right i said i'll go through these real quick you can go with it you go punch good jason like against all odds bedding podcast or advice city which is will be a roll out for next any day now
Law Smith
33:08
we got to work on the tech part of it you'd go clever inside joke i heard that like the dollop time suck your mom's house yeah or you can go like us which i think the best way to go for her which is like sweat equity it's a term everybody knows but it is related to the industry of what you're talking about so like sweat equity work smarter not harder so solo one i need to start doing sort of scale reasonable doubt tinfoil hat all those kind right so ready for some oh i thought okay
Law Smith
33:40
here's some names that came up with a little toasty last night double helix or
Law Smith
33:49
the double deuce helix
Law Smith
33:56
this one's going to be great for professional week podcast
34:04
thanks for
34:05
high pot
Law Smith
34:06
this is high pot
Law Smith
34:08
news hypothesis spelled h i n g h
2
Speaker 2
34:15
like a scientific we'd podcasts yep i got it god damn it
34:21
i mean why don't even try over the word for
Law Smith
34:26
this one i think it's the winter in the clubhouse for her placebo not a joke just i think that's just a good name
Law Smith
34:33
litmus test if you had kind of a more of a podcast where it is about challenging something and then let's see scientific as fuck or scientific f but i think that is a fad have a term like saying it's lit young bloke or so yeah i could go away man i'm so woke and then the last one this would be great for a scientific storytelling podcast periodic fable
Law Smith
34:58
so safe exactly
Law Smith
35:00
thank you all right tip your waitresses
35:03
okay everybody that was good
Law Smith
35:09
this is free podcast
35:10
yeah that's true this is free
35:15
com
35:25
you
